Moving into 2018…..

Well we are coming to an end of 2017 and need to get prepared for 2018.

One of the things that we, as business owners, need to realize is that Social Media is not going away, it is only going to get bigger.  What does that mean?  It means that it is time for you to take it seriously.

Now, if you were to google the stats around Social Media, you will find that Facebook surpasses all of them, from many aspects.  It is truly a fantastic site for us to be able to build a business and it’s TIME to do something with it.

  • You need to work your Business Page, daily
  • You need to work your Personal Profile, daily
  • You need to interact in Groups, daily

The KEY to building a business in Facebook is BUILDING RELATIONSHIPS!!  You need to be personable, you need to talk to people, you need to ask questions, you need to teach, you need to motivate, you need to inspire, you need to listen, you need to interact.

By utilizing your Business Page, your Personal Profile, Groups, you can incorporate all of these elements and start to build the relationships that will ultimately lead to business.  Please note:  it doesn’t happen overnight, there is work involved and it takes the time to build it.

Soooooooo………you NEED to schedule your Facebook time on your calendar!!  You NEED to realize the importance of Facebook and how it CAN help to build your business.

I remember when I first starting using Facebook, over 10 years ago, for building my past Direct Sales business, I would spend a total of 6 hours a day on there.  I created groups for business owners where I encouraged them to interact, gave them topics to discuss, we had a ton of fun AND to be honest, it was what built my Direct Sales business.  Today, I spend 3 hours each morning for myself and my clients and then will check in throughout the day BUT if I am home working, then I am constantly working my Facebook.

I really can’t stress the IMPORTANCE of spending the time and doing the work on Facebook!!  Schedule at least an hour each morning to get what you need to get done and then make sure you are checking in throughout the day to keep the interaction going.  You can do this!!

P.S.  If you are looking for ideas on how you are going to work your Business Page, your Personal Profile and Groups, be sure to check out my “Facebook Marketing for Small Business Owners” document, ONLY $20!!  I PROMISE you won’t be disappointed, tons of information!!!

Time to realize…….

I am mighty.  I am strong.  I can do it all by myself!  Ummmmmm……pause…..think.  No, Tammy you can’t!!

lol okay so this is how most of us think when we are entrepreneurs, that we can do it all, we don’t need help.  Mostly we think this because we believe that we can’t afford to hire people to help us.  This was me for the last 5 years.  BUT NOT ANYMORE!!

I am here to tell you that you have to seriously look at this.  You have to understand what your strengths and weaknesses are and determine how it is affecting your business and you on a personal level.

I cram my weeks, Monday to Friday, with as much work as I can so that I can take weekends off.  However, sometimes I was working non-stop all day and into the late evenings, just to keep on top of things.  We find it hard to say “no” (which is something I have been working on as well) and we continue to take on more, more and more!!

Do you know how this is ultimately going to affect your business?  Do you realize that you open yourself up to burnout?  That you may want to just run away and give up on everything because you don’t believe you can ever reach your goals?

I recently hired a VA who helps me with different elements (like updating my website, adding captions to my YouTube videos) and I hired my daughter to help with some of my social media work.  WOW, all I can say, is what a difference it has made for me (and it has only been a couple of weeks).  I can now focus on what I am truly good at, can focus on building more relationships, taking on more clients, providing valuable information.  I can breathe, I can relax, I can reduce the hours into the evenings, I can eliminate the frustration.  AND guess what?  I do have the money BECAUSE when you hire others to help, you can bring in additional income from focusing on building the business, the clients.

So take some time, make a list of all the elements that make up what you do in your business and determine where you can hire someone to help.  AND just breathe……

Black Mirror

Not sure if you know what Black Mirror is but it is a show on Netflix that centers around dark and satirical themes that examine modern society, particularly with regard to the unanticipated consequences of new technologies.

I have caught a few episodes and have been very intrigued about it as it really is giving us a good perspective on what the future holds for us when it comes to technology.

I have thought about what I have watched and realize they hit on some key points with regards to social media.  One episode, “Nosedive” focused on how we rely on social media to rate us, to give us thumbs up, to build our confidence, to have us fit in to a higher class.  As you meet each person in real life, you are instantly taken to their profile on your mobile (which means your mobile NEVER leaves your hand) and you must rate your encounter and depending on your overall rating, determines where you live, who you can hang out with, where you can shop…..you get the picture.

Why I was intrigued by this is that I see this happen all the time in social media in the sense of being rated.  We put up a picture and we watch our notifications to see how many people like/comment on it.  If someone that you are expecting to respond and they don’t, you start to formulate negative thoughts and question why.  You can imagine how this is affecting our youth of today.  I mean, they LIVE on social media (Instagram, SnapChat) and every picture is worth a thousand words, leading to approval.  Sad, that we have created this environment and to think that it will only get worse as the world of technology continues to grow.

So, how do we as a society stop it?  I wish I had an answer but I really don’t because as adults, don’t we do the same?  Don’t we try and take the perfect picture and hope to get the response that we need to feel good about ourselves?  We rely on other people to judge us, YES, judge us.   So, how do we teach the youth of today, and their children, that this is not how confidence is built?  How do we guide them down a path to not rely on social media when technology is only going to get bigger and bigger?

Food for thought………

 

 

Why do you only focus on business posts?

I see so much happening in Facebook and the BIGGEST element is that the majority of business owners are only focusing on doing business posts.  I would love to know why?  Is it bringing you new clients on a regular basis?  Is it showcasing you as the expert in your field?  Is it providing value to your potential clients?

Now, this is just my personal thoughts and my experience, as I have been working Facebook for 10 years now for business.  Over these last 10 years, I have focused on providing tips, ideas, suggestions, motivation, inspiration, asking questions, building relationships and of course, incorporating my business posts.  This has allowed me to build my network, showcase myself as the expert in my field and in turn, increased my referrals.

Let me give you an example of how this really showed me that I have been doing something right all these years 😉

I recently added a ground-floor MLM business to my life (when lia sophia shut down, I was ultimately still trying to find something that would get me excited again about this industry and lo and behold, it is wine lol).  To date, I have done 4 posts on my personal timeline (one was a live video) about my excitement with this new business, my decision as to why and of course some details.  Within these 4 posts, guess what happened??  I had a total of 104 people ask for information about this!!  I did not have to private message anyone cold, I did not have to send out any emails….I don’t even have a business page created at this point!  This showed me that, YES what I have been doing on Facebook, the network I have been building,  was because of selling ME!!

It was not about constantly promoting my business in every group, of “cold” messaging people, of not interacting with others…..it was about wanting to truly get to know people, to learn from people, to provide them value, to help them, to encourage them, it was about selling who I was as a person.

So before you do that next business post, before you send a message to someone you don’t even know, to try and recruit or get them to buy your product, think about how you can focus on selling YOU first!!

Safety for your children

The world of Social Media is only going to get bigger and when it comes to our children, we need to take some extra precautions on how they are using these different sites.

I know many parents don’t even realize their children are using different sites and were not involved when their accounts were being set up.  I believe, as parents, we need to make sure that our children are protected BUT also help to make their privacy settings safe for them.

I am going to focus on Facebook BUT I want you to take the same concept for any other Social Media sites your child is using.  I will make some additional points, further down, in regards to other sites.

Facebook

P.S.  My suggestions are based on the computer version of Facebook, not the App, however, these changes will affect the App version.

The great thing about Facebook, is they do have privacy settings that you can go through with your children and set them properly.  I find the best way to understand what is being seen by the public is to view our profiles in that same environment.

  1. Go to your personal profile/timeline
  2. Click on the 3 dots just under the cover photo
  3. Choose the option “view as”
  4. This view will show you how your profile is shown in the public eye
  5. You want to go through/scroll and determine what needs to be fixed in regards to what you do NOT want the public to see

view as.png

Your next step will be to go through all the “settings” that Facebook has put into place for.  When you are your “home” tab, click the drop down arrow and go to “settings”.  Take the time to go through each tab and read to see what the option is and determine how you want it applied to your account.

Another KEY point to take note of, is that when new profile pictures are uploaded, they are automatically set to “public” therefore, you need to make sure to change that privacy to “friends” after you have uploaded it.  The reason being, is that when you change that picture again, the old ones will remain public and available for people to steal (this can lead to fake profiles).

If you find that when you are viewing your profile in the public view and there are elements you are not sure how to fix, just send me a message and I will help you.

I would also like to encourage you to remind your children that if they receive a friend request from someone they don’t know (even if it is a person of the same age or close to), to have you check that person’s profile before accepting.  Use your judgment on what you see on that profile, click on the different tabs you see visible, scroll through their timeline, and go with your gut.

Other Social Media sites:

  • Instagram and Twitter have privacy settings available to you, so you can take the steps and go through these with your children and make sure they are set up properly
  • The majority of the kids are using Snapchat, so I found this great article that can teach you about the privacy side of things.  CLICK HERE!

It is so IMPORTANT that we make sure our children are safe as this world is only going to get bigger.  Take the extra time to go through all the sites they are using and educate yourself on the security side of things.  There are tons of articles available in Google that can help you, embrace them.