GUEST BLOGGER: How to Leverage Social Media to Help your SEO Strategy

Website owners and marketers know the power of social media in generating positive results, but they don’t realize that it can also be used to complement their SEO strategy. So, they focus their resources in SEO services such as link building and growth hacking techniques to get a higher domain authority and page ranking.

However, it’s getting harder and harder to build links. Some websites are stingy about linking out to other sites, while others block them to prevent spam. A lot of websites will link back to yours, but they can be no-follow links. To top it all off, search engines are implementing stricter protocols that make it more complicated to increase page rankings. Enter social media.

For most businesses, the main goal of their SEO strategies is to get on the first page of Google and other search engines like Bing and Yahoo!. So, how does social media help your website get closer to that coveted #1 spot? Here are the things you can do.

  1. Reach Out Through Social Media

Email outreach is one of the tactics used for link building. But, social media can be used the same way. For example, instead of emailing the prospects, we can use Twitter to tweet or DM them the link. It’s a great way to earn links through outreach.

Think about it. Big brands and well-known bloggers most likely use social media to share their content and engage with their followers. Connecting with them through social media lets them know that you’re doing your homework. You didn’t just go to their website and clicked their ‘contact us’ button. You engaged with them on another platform, which means that you do follow their content. You’re not just one of those trolls asking for a backlink.

  1. Influence Social Shares and Engagement

Social shares and engagement can help search engines determine how valuable and relevant your content or website is. It’ll send a ranking signal to Google if a lot of people are commenting, sharing, and liking your content. Chances are, you’ll get a higher ranking on Google because of this.

Think of social shares and customer engagement as part of your online public relations strategy or online reputation management. When people engage with your brand, they are encouraged to go to your website and find out more about you. In turn, this increases your website traffic.

High engagement rates also encourage external inbound links to your site, giving you more opportunities for link building. The more diverse your external links are, the higher authority search engines will associate with your website.

  1. Manage your Online Reputation

People talk about their experience and post their opinions on social media. Since no brand or website is protected from criticism in this digital era, it’s important to make sure that you’re managing your online reputation well.

If someone googles your brand and a negative review comes up on page one or two of search engines, then you need to devise a search marketing strategy that pushes down the negative content in exchange for positive content.

Note that social profiles rank higher on Google, so if you’re planning to start an Online Reputation Management strategy for your name or your business, make sure that you have all the necessary social profiles that are relevant to your industry. These include Facebook, Twitter, LinkedIn, Pinterest, IMDB (for the film and TV industry), Quora, and more.

  1. Grow your Fans and Followers

Having a horde of followers interacting with your brand can indirectly contribute to your search engine ranking.

Recently, Search Engine Journal conducted a quick analysis of the fashion website FashionNova, after it significantly increased their search ranking to 88,000 keywords on SEMrush in just one year. According to their findings, the only positive SEO ranking factors it exhibited were its very low bounce rate and 6.3 million Instagram followers.

Growing your fans and followers can increase brand awareness and encourage more people to talk about your brand. People were hopping on Google and looking up their brand and products.

  1. Increase Brand Awareness

This may seem more like a marketing strategy than an SEO strategy, but social media can help with brand awareness (as illustrated by FashionNova) and ultimately, your SEO ranking.

When you improve your online presence and increase brand awareness, people will remember your brand. They will search for you on Google and talk about you. Chances are, the buzz they create will prompt other users to look you up as well. It’s a chain reaction that can go on and on.

The more brand searches your brand receives, the higher the likelihood of getting more qualified leads and conversions.

  1. Optimize Business Listings on Yelp

Remember how your grandparents used the yellow pages to find services they needed? Well, it’s all online now. Placements on sites like Yelp (yes, it’s a social networking site) and the like can help boost local SEO for your website.

Not only are you helping users and potential customers find you on the platform that they trust, but you’re also placing your website (with its relevant keywords) on Google.

As long as your site is getting great reviews from these business listing sites, Google and other search engines will take notice of your website. The more positive reviews you’re getting, the more signals search engines receive that will help them track and rank your website for the relevant keywords.

  1. Use Hashtags

What started on Twitter is now being widely used on major social media platforms like Facebook, Instagram, and LinkedIn. Hashtags help social media users discover the latest trending topics.

On social media, words that start with a hash or pound symbol becomes a searchable link. When users click on the hashtag or search the platform using it, they’re led to social media posts that use the same hashtag. In short, hashtags are to social media as keywords are to search engines.

If you want to be searchable on social media or join a specific topic exchange, then you better use hashtags. They also help increase shares and engagement.

Articles posted on social media that get very high social engagement rates tend to result in better organic rankings. According to a Twitter report, brands that use hashtags get a 50% increase in engagement. Additionally, tweets with more than 1 hashtag are 55% more likely to be retweeted than those without.

On the other hand, the same isn’t true for Facebook. An Edgerank Checker research discovered that hashtags don’t have any effect on the reach and engagement of Facebook posts. In fact, posts that don’t include any hashtag outperform posts that use hashtags. So, be mindful of using hashtags.

  1. Use Social Media Listening Tools

Use social media listening tools such as Google Alerts, Mention, and Social Mention. These tools crawl blogs and social media pages for brand name mentions and related keywords. You can use it to identify and track unlinked brand mentions so that you can reach out to these websites and ask them to link your site to their content.

Website owners or bloggers tend to mention your brand on their site, and there’s a chance that they don’t link to you. This is where you reach out to them to get that link. This link building strategy works perfectly for well-known brands, as they get mentioned a lot on different sites.

Social media listening can also help you determine what’s trending within your industry or niche. If you know what your target market is talking about and what keywords they’re using on social media, then you can also determine the top keywords to rank for when creating content.

Again, this does not directly affect your SEO, but it can enhance and complement your link building, keyword research strategy, and content ideation. Get insight into the content that’s currently going viral so that you can choose the content topic, format, and type accordingly.

Final Advice

Google remains highly private about their algorithms, but search strategies can get you up there on the first page. If you know someone working in Google who didn’t sign a non-disclosure agreement, then lucky you. But chances are, your SEO strategists, no matter how awesome they are, are left to their own resources and experiences to create the best tactics that can increase ranking and authority.

Nonetheless, social media is now part of the overall online experience that can contribute to your SEO strategies in the long run. Google and other search engines may (or may not) include social media as part of their algorithms, but one thing’s for sure, your social media efforts contribute to your website’s SEO success, whether directly or indirectly.

Nina Pineda

Nina is part of Spiralytics’ SEO Team. She launched her career as a web copywriter but eventually jumped into SEO and Online Marketing out of curiosity. This curious cat may be easily amused by Tumblr memes, funny YouTube clips, and foreign TV series but she is keen and driven in achieving results when it comes to work. Don’t let the petite physique fool you; She has a big heart wherein her other half, family and friends fit in.
Follow Nina on Twitter HERE

 

GUEST BLOGGER: 5 Facebook Marketing Mistakes to Avoid at All Costs

Despite the popularity of Social Media platforms such as Twitter and Instagram, Facebook still remains to be the widely used Social Media tool among them all. Due to its wide reach, Facebook is always a good place for brands and businesses to promote themselves.

Recent studies have found that an average user in the US spends around 40 minutes on Facebook each day. So choosing Facebook for your marketing promotions is always a good thing. Whether you are targeting baby boomers, Gen X, millennials and Gen Y, you can reach almost all of them via Facebook!

However, it is best to remember that Facebook is also constantly changing and updating its algorithms. To remain relevant, you have to keep up with these tech changes and comply with their quality guidelines. To keep your business relevant on Facebook, you must avoid these mistakes at all costs!

  1. Not using Facebook ads.

Many digital marketers would say that running Facebook ads is a costly campaign – and that is indeed true! However, if you know how to run Facebook ads efficiently, the money you spent will not go to waste. The wide reach and potential benefits of running a Facebook ad gives your business a higher chance of success than those who rely on organic likes and views.

However, if you are working on a very limited budget, you should know how to make the most out of it. First, make use of the Facebook Power Editor Tool so you can dictate where to put up your ads on the platform.

Certain placements will work better depending on your niche. If you are advertising a game or app for example, it would be best to place your ad on the Facebook mobile feed instead of putting it on the desktop sidebar.

  1. Not engaging with your readers/audience.

Facebook is first and foremost, a social tool. People go there to like, comment, and talk to friends and family. And that is what your brand or business should do too! You have to humanize your brand and engage with the readers and audience of your page. Ignoring the social aspect of your marketing efforts will eventually isolate your customers, and the disconnect will result to lesser customer retention and brand awareness.

So what to do? Engage your audience with different types of content and respond to their comments, queries and concerns! Say thanks to positive feedback, and offer an apology for unsatisfied customers. Show that your business cares, and that you are easy to do business/deal with.

  1. Posting the wrong type of content.

Posting content is a major way to initiate engagement among customers, but what kind of content is that? You have to be a bit versatile on this aspect. You have to strike a balance between talking about your brand/business, and talking about your customers and community. You have to prepare a variety of helpful topics so readers won’t get bored.

On Facebook, many entrepreneurs make the mistake of posting lengthy content and bland content. Remember, users are just browsing through their news feed all day – what makes you think that they will stop and read a very long post instead of sharing funny memes and looking at funny vine videos all day?

Unless you have already established a good following, posting lengthy content is best done on a blog. On Facebook, make your content shorter. Stick to 200 or 300 words. Don’t waste your reader’s time, and get to the point right away!

Another common mistake is posting bland content after bland content. Status updates are okay every now and then, but you have to accompany your posts with a relevant photo or video from time to time!

People are more attracted to visuals – especially on a platform like Facebook! If you have a lengthy content to post, you might want to try converting that into an infographic or photograph to make it more appealing to users.

  1. Not going on Facebook Live.

Many entrepreneurs and businesses are hesitant to go on Facebook Live because of discomfort, but this is actually a very effective tool when it comes to marketing! You can start short and simple by going Live to showcase introductory videos about you or the business. As you gain more traction, you can then promote your products and services through a live demonstration or seminar!

  1. Irregular posting and content updates.

This is very common, especially among businesses that established multiple business page. Pages that are not regularly updated with new content and engagements give the user an impression that the page is abandoned. It might also give the impression that certain business is already inoperational! To avoid this, just create one Facebook page for your business so you can easily manage it.

You don’t have to post something everyday, but you do have to come up with new content for at least once or twice a week. And even if you don’t have a new post, you have to attend to customer queries, concerns, comments, and messages! If you want your business to stay relevant, you must keep it updated.

Like any marketing plan, Facebook marketing entails a lot of planning and execution. However, the reward here is that your business can stay on top of its game! You get to meet a lot of your customers and create a small community that can help your business grow in sales and value.

 Author Bio:

Sarah Jacobs

Sarah Jacobs is an experienced writer who loves creating articles that can benefit others. She has worked as a freelance writer in the past making informative articles and fascinating stories. She has extensive knowledge in a variety of fields such as technology, business, finance, marketing, personal development, and more. Check out her company here: https://digitoolreview.com

Commitment……

Changes, changes, and more changes….that seems to be what is happening in Facebook on a constant basis.  I admit, it can be frustrating to try and keep up but also to find work-arounds when the glitches happen because of changes.  I am currently battling 4 glitches that are driving me crazy lol

The one thing I can be sure of, that doesn’t change, is how you market your business on Facebook.  Even with the changes, you can still successfully build a business however, you have to put the work in.  Doing a post per day on your Business Page, is just not cutting it anymore.  The algorithms seem to have changed again, meaning we need to double up our previous engagements to reach the numbers we used to achieve.

I hate to tell you but the reality is that you have to do so much more to get the visibility you need.  You need to be working your personal timeline, you need to be networking in the different groups, you need to think about creating your own group for your clients and potential clients.  You need to focus on selling you, selling your knowledge, teaching people, have some fun and sell your product/services.

You need to schedule time on your calendar and do this every single day!  This will help you to create a flow, a consistency, that will start to show you a return.  We all know that when we work it, we can achieve it.

You have to commit, otherwise, you can’t build successfully, you are competing for space in Facebook and the larger companies have a lot more money than us lol, so time to work it!

  • Be regular and consistent on your personal timeline
  • Network in at least 3 different groups
  • Post at least once per day on your business page
  • Engage on other people’s posts
  • Invest some money into Facebook Ads to bring more visibility to your business page
  • Share your business page posts into a variety of groups for more visibility
  • Have FUN

 

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Moving forward even with Facebook Changes

As Facebook continues to make changes, we need to make sure we are still being consistent with everything we are doing.  As changes happen, it can affect our overall exposure BUT if you have been working Facebook, from all aspects, then you should NOT see an impact to your marketing efforts.

Here are some elements you want to make sure you are doing on a daily basis, to help you with being consistent, for getting your business out there, for bringing exposure to you, the Business Owner.

  • Posting on your personal timeline WITHOUT directly selling your products/services.  This is represented by doing strategic posts, like every Monday, doing a post that outlines what you have on your agenda for meetings, clients, customer service elements, business tasks that you need to complete, even throwing in a little bit of personal.  This is also represented by doing a Friday post that talks about one element of success you had in the past week.  The purpose of these types of statuses is to ultimately showcase what you do, but indirectly selling to your audience.
  • Interaction in a variety of ‘networking’ style groups.  You want to make sure to go in each day, and post a question, share a tip, post a quote, something funny BUT keeping in mind that these posts should not be directly related to what you offer, more generic.  You also want to scroll through the Group wall and engage on other people’s post where you can.  It is important to use these groups to build relationships, not to sell your product/services because that will happen when you focus more on selling you.
  • Post on your Business Page
  • Share your Business Page posts into a variety of groups (5 shares per day would be great).  Please note:  Check each Group’s about section to know when you can or cannot promote your business.
  • Share your Business Page posts onto your personal timeline twice a week BUT please make sure that what you share is of value.
  • Grow your Friends’ List.  As you are building relationships within the different groups, start sending friend requests to those who are engaging on your posts.
  • Respond to any events you have been invited to, this way, when it is time for you to host an event, others will respond to your’s.

By working these elements consistently, you will be building relationships, which in turn will lead to new clients and referrals.  Then as you are building and Facebook makes changes, you will not see the impact as much as those who are not working social media on a daily basis.

MORE tips on my Facebook Business Page, be sure to follow me HERE!

Visuals for Social Media

Here is a little exercise you can do.

For the next week, I want you to write down everytime you stopped on a post in your news feed as to what made you stop to read the post.  At the end of the week, review your list and find out what the common factors were.  In most cases, it was the visual that stopped you.

So…….why aren’t you using more visuals in your posts?

I love when I see pictures of people I know and for me, I tend to get more traffic/visibility when I use a picture of myself.  For this reason, I had an ‘Influencer” photoshoot done to capture my personality as well as certain ones to use when I am talking about a tip, something new that is happening, etc.

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Think about the content that you are putting out in Social Media and put together a list of what type of pictures/animation you want to create and either hire a professional or get one of your friends to take the photos for you (our cameras do a pretty great job of taking photos).

Start selling YOU in your posts with your visuals!

What to post on your Facebook Personal Timeline

Since Facebook states that we cannot use our Personal Timelines for commercial use, many people are unsure of what they should post to bring visibility to their business.

The goal here is to be talking about all the elements that make up your business, where you are going, what training you are taking, who you are working with, where you are speaking, what deliveries you receive; all elements that ultimately indirectly sell you and your business.  This is a great way to showcase everything that you do to enhance your business, enhance what you offer your clients, the knowledge you have, what you are learning to improve on your business.

I have put together some examples to help you think about how you can showcase your business.

Excited to be one of the table speakers at the Rock Your Biz event.  My focus will be finding out where business owners are stuck and give them some tips on how to get past it.

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Another GREAT meeting with the ladies from FemCity Bradford!

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Attending the WinterFresh Trivia Night to help raise funds for the York Region Food Network.  I am thankful for these women, who are small business owners but also great friends, as they helped me survive my lack of trivia knowledge lol

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Thanks to my girlfriend Darla for accompanying me to the CDC Lunch n Learn where I was one of the speakers, talking the world of Facebook.

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Excited for another Zoom Facebook Training today, I love teaching!!

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Look who I ran into at Rogers TV this morning!!  We were all guest speakers on the show!

P.S.  I would actually tag both of these ladies in the post which ultimately brings all of us more visibility.

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Today was all about learning from Guest Speakers, building relationships and selling our businesses.

P.S.  I would tag each of them as well

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As you can see, I have inserted a variety of different elements that make up some of the things I do but also showcases some fun things, like the Trivia night as I was with other business owners.  At no point, did I directly sell anything, I am just showcasing what “Tammy” is up to.

I also do two main posts, one on Mondays and one on Fridays.

Mondays I focus on outlining my week, what is going to keep Tammy busy.

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Fridays, I look back over my week and I review all the different success elements and I pick one to talk about.  I tell them why I feel that it was successful for me and also include some type of quote to support it.

Moving forward, I encourage you to sit down and make a list of all the activities that you do for building your business and determine what type of pictures you need to take (the more of you the better as people love seeing photos of us).

I hope this helps you to think a little differently about what you are posting on your personal timeline.

How do you use your Facebook Personal Timeline?

Did you know that Facebook states that you cannot use your personal timeline for commercial use?  That if you are going to conduct business, then you must have a Business Page?

Did you know that what you put on your personal timeline, in regards to your business, is not going to help you with SEO (search engine optimization)?

Did you know that you can ‘share’ from your Business Page onto your personal timeline and you are not breaking any rules?

Did you know that you get stats from you Business Page that can help with your marketing efforts?  Our personal timelines do not offer this feature.

Moving forward, if you want to build a business on Facebook, it is important to have both a personal account and a Business Page and work these in conjunction with each other.

With your personal timeline, think about the type of posts/statuses you are writing.  Are you directly selling your products/services or are you doing it strategically?  I want you to think about what you are writing and change up your thinking to ‘indirectly’ sell to your audience.

  • Write a Monday morning status that is strategically selling your business

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  • Do posts around success.  When your team grows, talk about it.  When you receive an award, talk about it.  When you reach a milestone, talk about it.  Pick one element of success from the past week and talk about it.
  • When you receive a shipment of products or business materials, take a picture and post about how excited you are for this delivery and what it means for your business.
  • When you are attending networking events/workshops, take pictures and post them.  Show people where you were, who you were with (tag the others in the photos as well), what you learned or gained from the event.

Take advantage of the elements that Facebook provides us on our personal timeline, that can drive traffic to your business.

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Think about how you are going to grow your friends’ list (max is 5000) and sell them strategically through your posts and ultimately drive them to want to find out what your business is.

How you work your personal timeline is a great lead into your business, so use it wisely, use it strategically and follow the rules so you don’t risk getting shut down.