Having structure, being organized, is key to keeping on top of your Social Media work. In order to build a presence, to being consistent, you need to put together an actual plan of how you are going to work your Social Media on a daily basis.
I wish I could tell you that you can just “pop” in and out but it is not going to bring you the return you are looking for. With competition being so high in Social Media, people need to see you, hear from you, learn from you, talk to you, on a daily basis. I am not saying you have to bombard them, but you need to be present daily.
For me, personally, we know that I am very active, and I am sure that people unfollow me, but I have reached a point in my presence and building my business, that I am okay with that. It is a mental thing that you have to get past.
When you are starting to make this list, you need to understand what your end game is. Are you looking to build a following, looking to get new customers, looking to build a referral based business? What is your ultimate goal?
Are you looking to work all Social Media sites or just focusing on one/two?
Where is your target market sitting?
What information will benefit them?
What are the reasons why someone would want to use/buy your product/services?
Answering these questions will start to help you formulate your Social Media plan. It will guide you as to where your focus needs to be as well as what parts of specific Social Media you need to focus on (for example: Facebook Business Pages, Videos whether recorded or live, Groups, etc.)
Once you decide on which Social Media sites answer all your questions, you then need to do some research to find out what works best in each of these sites. What time of day is best to work it? Where do you need to focus for that site? How often do you need to post? (For example: Twitter you would need to tweet at least 5-7 times per day). What are some of the key elements you can take advantage of that is popular in that site?
The research is important for you to understand how you are going to move forward and how much time you need to commit, on a daily basis, to build the presence you are looking for. Once you have established this, you NEED to commit, you NEED to schedule the time on your calendar, and you need to STICK with it!!
Building a presence, getting attention, is work. Remember way back when, people walked hours and hours, going door to door to sell their products/services, because they were determined to make a living, build a successful business. Well, we are fortunate that we are able to do this from the comfort of our homes, in a relaxed environment and behind a computer. It doesn’t get any easier than that 😉
P.S. If you decide that Facebook is one of the sites you are going to be focusing on, download my FREE Daily Checklist HERE!!