competition

As I talk to more and more business owners, I am hearing all the frustration with Facebook Business Pages. The algorithms are just not your friend.

As a small business owner and entrepreneur, it can be tough to get the visibility you are looking for because you just don’t have the money to invest in Ads, or to hire a Social Media Manager for your business. You work your Business Page but not seeing the results you were hoping for and you are ready to throw in the towel.

Don’t throw in the towel just yet!!

I have a friend, who I have known for quite a few years now, whom has tried to do a variety of direct sales businesses and never really had the success she was looking for. No matter how much training she took, she just never got her business to a level of success, in her eyes. One of the things that was very evident, was that she just didn’t have the passion, the love, for what she was trying to sell. Fast forward to today and this lady is on FIRE!! She decided that she wanted to love her body again and started on a weight loss and fitness journey. We all watched her on her personal timeline share the journey with us and we all encouraged her, as well as being inspired by her. During this journey, she participated in a program that would help her to continue losing weight BUT had a huge element of FUN involved. She then decided to launch her own program “Walk 15 with Antonietta” and WOW, she is ROCKING it!! Why?? She is sharing her journey, she is sharing her love for what she is doing, she is keeping us up to date on each step of the way, she is doing videos, she is doing visuals, she is selling HERSELF!!! She started with one person joining her in the class to a class of 130 people!!!! All people who have been inspired by her, NOT because of what she sells (a fitness style class that is all about FUN) but because she INSPIRES everyone! Do you know that she hasn’t even been doing this for a year?? This all happened within 6 months!! AND the 130 is just ONE class that she does (she has a few classes in different towns). Be sure to check out her Facebook group HERE!!

Why did I tell you this story?

This was not about someone working her Business Page to death (she really doesn’t even work it to be honest), she focused on selling herself and her journey!! By focusing on selling herself, it ultimately led to others selling her business for her!! Imagine that?? You don’t have to do posts around selling, when your network does the selling for you!!

Take a step back, review what you have been doing, and look at what you can be doing. Think about how you are going to use your personal timeline to grow (keep in mind, Facebook rules say that you can not use your personal timeline for commercial use, so you have to get creative), think about how you are going to take advantage of the different groups to sell yourself, think about what you are putting out on your Business Page to sell YOU!!

START focusing on SELLING you, I promise you will see a difference!!!

Competition, does it exist? Absolutely! BUT how you deal with competition will make a huge difference in your business.

The Social Media space has a TON of people who offer the same services as me, yet they are different. We all have our own unique qualities, our own thoughts on how things work, what is beneficial, what is not and of course, we are all different in how we deliver.

This means, that not everyone is going to be your client and when someone reaches out to you, you need to make sure you understand what makes up that business owner and their business, along with how you work/deliver. You need to make a decision as to whether they are the right fit and if not, then recommend one of your competitors.

I have 3 Social Media people that I refer business to and they do the same. We all know that we have something different to offer each business owner and sometimes, the other person could be the best fit for the client.

Embrace your competitors, find out who they are, their personalities, what they offer in regards to products/services and utilize this when someone reaches out to you.

What I love about competition is that it is not just about someone doing the same business as you. Competition comes in many forms and usually shows it’s ugly head when there is a jealousy component added in. When we work hard, when we build our businesses, when we show success, sometimes that will lead to others believing you are their competitor. When this competition arises, you have to remember that it is really not about you, it is the issue of the other person, and it has nothing to do with your business, it is a personal element.

I believe that when you reach this level of competition, that means that you have built success for yourself. So congratulate yourself on achieving success, because if there are other business owners who do not like you, it is most likely because of this reason.

Go out there and create competition……