Networking

What to post on your Facebook Personal Timeline

March 13, 2019March 13, 2019 by Tammy Hudgin, posted in Facebook, Marketing, Social Media, Uncategorized

Since Facebook states that we cannot use our Personal Timelines for commercial use, many people are unsure of what they should post to bring visibility to their business.

The goal here is to be talking about all the elements that make up your business, where you are going, what training you are taking, who you are working with, where you are speaking, what deliveries you receive; all elements that ultimately indirectly sell you and your business. This is a great way to showcase everything that you do to enhance your business, enhance what you offer your clients, the knowledge you have, what you are learning to improve on your business.

I have put together some examples to help you think about how you can showcase your business.

Excited to be one of the table speakers at the Rock Your Biz event. My focus will be finding out where business owners are stuck and give them some tips on how to get past it.

Another GREAT meeting with the ladies from FemCity Bradford!

Attending the WinterFresh Trivia Night to help raise funds for the York Region Food Network. I am thankful for these women, who are small business owners but also great friends, as they helped me survive my lack of trivia knowledge lol

Thanks to my girlfriend Darla for accompanying me to the CDC Lunch n Learn where I was one of the speakers, talking the world of Facebook.

Excited for another Zoom Facebook Training today, I love teaching!!

Look who I ran into at Rogers TV this morning!! We were all guest speakers on the show!

P.S. I would actually tag both of these ladies in the post which ultimately brings all of us more visibility.

Today was all about learning from Guest Speakers, building relationships and selling our businesses.

P.S. I would tag each of them as well

As you can see, I have inserted a variety of different elements that make up some of the things I do but also showcases some fun things, like the Trivia night as I was with other business owners. At no point, did I directly sell anything, I am just showcasing what “Tammy” is up to.

I also do two main posts, one on Mondays and one on Fridays.

Mondays I focus on outlining my week, what is going to keep Tammy busy.

Fridays, I look back over my week and I review all the different success elements and I pick one to talk about. I tell them why I feel that it was successful for me and also include some type of quote to support it.

Moving forward, I encourage you to sit down and make a list of all the activities that you do for building your business and determine what type of pictures you need to take (the more of you the better as people love seeing photos of us).

I hope this helps you to think a little differently about what you are posting on your personal timeline.

Frustrated with your results on Facebook?

January 16, 2019 by Tammy Hudgin, posted in Facebook, Marketing, Social Media

As I talk to more and more business owners, I am hearing all the frustration with Facebook Business Pages. The algorithms are just not your friend.

As a small business owner and entrepreneur, it can be tough to get the visibility you are looking for because you just don’t have the money to invest in Ads, or to hire a Social Media Manager for your business. You work your Business Page but not seeing the results you were hoping for and you are ready to throw in the towel.

Don’t throw in the towel just yet!!

I have a friend, who I have known for quite a few years now, whom has tried to do a variety of direct sales businesses and never really had the success she was looking for. No matter how much training she took, she just never got her business to a level of success, in her eyes. One of the things that was very evident, was that she just didn’t have the passion, the love, for what she was trying to sell. Fast forward to today and this lady is on FIRE!! She decided that she wanted to love her body again and started on a weight loss and fitness journey. We all watched her on her personal timeline share the journey with us and we all encouraged her, as well as being inspired by her. During this journey, she participated in a program that would help her to continue losing weight BUT had a huge element of FUN involved. She then decided to launch her own program “Walk 15 with Antonietta” and WOW, she is ROCKING it!! Why?? She is sharing her journey, she is sharing her love for what she is doing, she is keeping us up to date on each step of the way, she is doing videos, she is doing visuals, she is selling HERSELF!!! She started with one person joining her in the class to a class of 130 people!!!! All people who have been inspired by her, NOT because of what she sells (a fitness style class that is all about FUN) but because she INSPIRES everyone! Do you know that she hasn’t even been doing this for a year?? This all happened within 6 months!! AND the 130 is just ONE class that she does (she has a few classes in different towns). Be sure to check out her Facebook group HERE!!

Why did I tell you this story?

This was not about someone working her Business Page to death (she really doesn’t even work it to be honest), she focused on selling herself and her journey!! By focusing on selling herself, it ultimately led to others selling her business for her!! Imagine that?? You don’t have to do posts around selling, when your network does the selling for you!!

Take a step back, review what you have been doing, and look at what you can be doing. Think about how you are going to use your personal timeline to grow (keep in mind, Facebook rules say that you can not use your personal timeline for commercial use, so you have to get creative), think about how you are going to take advantage of the different groups to sell yourself, think about what you are putting out on your Business Page to sell YOU!!

START focusing on SELLING you, I promise you will see a difference!!!

Working Facebook for your Business

August 11, 2018 by Tammy Hudgin, posted in Facebook, Social Media, Uncategorized

If you have decided that you are only going to use Facebook to build your business, then it is important to invest the time into it.

When I first started using Facebook, over 10 years ago, I would be on there 6 hours a day, YES, 6 hours per day. It wasn’t just about popping in and doing a post, then logging off, it was about having a plan and working it. I also recommend that you use your desktop/laptop to do the work as the Facebook App isn’t as user friendly plus it will save you time than working off of a phone.

The Daily Plan

Work your personal timeline/profile to get your messages out there.
- Post a status telling people what you are up to, what your tasks are, what you want to accomplish, what your successes are, BUT don’t sell to them.
- Share some personal elements that you are comfortable about sharing.
- What you don’t want to do is push your family and friends away by having them hide you in their news feeds.
Go through your news feed and interact on other people’s posts, either by liking or commenting. You will want to do this numerous times throughout the day.
Go to the “pages feed” tab (found on your ‘home’ tab, then down the left under the ‘explore’ tab) and scroll through and interact on other Business Pages’ posts. I like to do this once in the morning and once in the evening.
Find 3-5 groups that have more of a networking element to them, and interact DAILY within these groups.
- Ask questions, post inspiration, share ideas, share tips, post humour, promote your products/services.
- Take the time to scroll through the Group wall and interact on other people’s post with a like and/or comment.
- Participate in any online events the group offers, like Dance Cards, Coffee Dates, Split Lives, as this is an opportunity for you to meet more people.
- Check the same groups at the end of the day and do more interactions.
Post on your Business Page
- There are many different opinions on how often you should post on your Business Page in one day. For me, personally, I only post once per day, at 8 am. I have found that this works very, very well for me, as it allows my post to be seen throughout the day.
- If you want to post more than once per day, then I recommend you space out the posts, don’t do a whole bunch at once as you will drive your audience away. Think about posting between 8-9 am, between 4-5 pm and after 9 pm.
- Mix up your posts so you are not always trying to sell to people. Post questions, inspiration, some personal elements that reflect your business, tips, humour, ideas on how to use your products/services, and of course promote.
- Use pictures of yourself where you can, people love pictures of us.
- Do videos to get more visibility as Facebook is a huge supporter of the video platform.
- Keep on top of your Business Page notifications and make sure to either like/comment when people interact with your stuff.
- You want to make sure you are also checking your messages regularly and quickly, as Facebook tracks how quick we are to answer messages and actually posts this on our pages to let the public know what our response rate is.
- Share your posts into a variety of groups and randomly (but strategically) on your personal timeline. Facebook considers ‘shares’ as interaction, so you can help push up your reach. Don’t do more than 7-8 shares per post as Facebook will consider it as spam and you could end up in Facebook jail for 7-10 days.

I hope this helps in giving you a daily plan to work Facebook and build your business. Again, it is important that if you are only going to use online to build, that you work it.

I do have a free ‘daily checklist’ that you can print off that will help keep you organized, download it HERE.