How are you “creating your presence”?

My tagline is “Creating your Presence” and what this means is that YOU need to be seen on Social Media, YOU need to sell YOU!

When we have made the decision to start using Social Media to build our business, there are many aspects that you need to consider:

  • How do I want to be seen?
  • How do I want my business to be seen?
  • What are my values?
  • Who am I?
  • Who are my potential clients?
  • Which Social Media platforms are they using?
  • What is my marketing strategy?
  • What message am I sending?

You need to take the time and answer these questions, in great detail, so that you can determine which Social Media sites you are going to focus on, what is the content you will be providing and how much time do you need to dedicate to it.

The mistake that many people make is that they believe they need to be working ALL Social Media sites and it is leading to being very time consuming.  Which in turn, causes people to give up or not get the growth they expected.

I encourage you to find your primary and secondary Social Media sites to focus on (based on where your target market is sitting) and make a marketing plan for both based on the above questions you answered.  From there, you need to schedule time on your calendar to focus on these platforms DAILY.  You can’t build a presence, you can’t build a business, without committing to it every single day.  Popping in and out will not help you to reach the goals you have set out to obtain.  It is a HUGE commitment and don’t let anyone tell you that it isn’t.

There are more elements that need to be considered when building your online presence.  You need to look at blogging, free opt-ins, networking on and off the computer, doing speaking engagements.  We live in a very competitive online world and you have to stand out above the rest.  This is why it is important to understand the value of selling yourself.  People buy/support because of the like/know/trust factor.  It is NOT going to happen overnight, I wish I could tell you that, BUT the reality is that it will take time, lots of time, to build your presence and see a return in your hard work.

When thinking about your marketing plan, I want you to go beyond your business.  I want you to look at the other elements that are available on these platforms and take advantage of them.  Look at groups, look at your personal profiles, how can you use them to create your presence?  Schedule the time needed to focus on the other elements that are available to you and go a step beyond in creating your presence.

When you commit the time to creating your presence, you will see a growth in your business BUT it takes time, don’t expect it to happen overnight and don’t fall into the trap of the “get rich quick schemes”.

Go out there and “sell you”!

 

Personal timeline??

Are you utilizing your Facebook personal timeline to help increase your business?

Did you know that it’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page?

What they are saying, is that your personal account must be your first and last name and not a business name.  They also state that you will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.

So, how are you going to use your personal timeline, with regards to the recent changes in our Business Page algorithms, to get you more visibility to your business?

  • Create strategic posts on your personal timeline that talk about your business BUT do not sell your business

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  • Talk about your success, your goals, your accomplishments
    1. Throw your ego out the window.  When people are looking to work with someone, they are looking for successful people and they won’t know you are successful if you don’t talk about it
  • Post pictures of when you are out at events, workshops, conferences
    1. This shows that you are developing relationships, learning, working your business, growing
  • Share posts from your Business Page to your personal timeline
    1. Don’t do this everyday, start of with one share per week, then work it up BUT please don’t do it everyday (for me, I have spent 10 years building my personal timeline and will share a ton of business stuff, but I have earned it and I am okay if people choose to unfollow or unfriend me)
  • Share other Business Pages’ posts to your personal timeline to help them get more exposure
  • Change the privacy setting, on specific/strategic posts, to “public” so that the world can see them (personally I am not a fan of having all my posts set to public)
  • Post inspiration/motivational quotes
  • Showcase your personality through some of the posts, whether it is written or through a visual

These are only suggestions as I can’t tell you how they will work for your business.  What I can tell you, is that for me, it has brought a ton of business to me, along with my Business Page (YES, I still work my Business Page because I get stats, I get to do Sponsored Ads, I am a HUGE supporter of having a Business Page).

What I can tell you that will work, is CONSISTENCY.  Working the world of Facebook for you business, takes structures, takes consistency, takes being you, takes promoting your business.  You can’t just randomly do stuff, it just won’t work in bringing you to the level of success that you are looking for.

Here is to SUCCESS with growing your personal timeline.

CLICK HERE to request me as a friend 😉

Consistency!!

If you know me in person or even follow me around on Facebook, you will know that I talk about routines and consistency.  If we want to build a business, we have to always be doing things to bring our business attention.

You can’t just randomly work your business if you want to see growth, it is doing it every single day.  I know we are all busy, because we are the type of people who just keep on taking things on lol BUT you have to decide what your priorities are.

  • What must get done?
  • What am I good at?
  • How can I get my message out there?
  • Can I handle it or do I need to hire someone?

These are questions you need to ask yourself and seriously look at.  You have to determine where you can focus your time and COMMIT to it.

I have a TON of elements to my business and I schedule them into my calendar so they do get done.  I also will choose specific tasks that I can send to a VA to complete for me.  These are tasks that yes need to be done, but not by me.

Why is consistency so important?  Let me give you a couple of examples based on my stats:

These are my Facebook Stats for my Business Page within the last 7 days

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What you see here is growth, which is regular for my business page and it is because I am consistent!  I post every day, Monday to Friday, one post (no need to do more); I share my posts into a variety of groups throughout the week; I mix up my content so I am always providing value.  I am consistent!

These are my stats for my website, for the month of January

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So far this is my biggest month BUT for February, to date, I am sitting at 671 views.  Notice where most of my visibility is coming from?  Facebook!!!

If I can drive traffic to my website, based on what I am posting on Facebook, then it opens up the opportunity for people to look at what else I have to offer on my website.

The KEY for me here, is the blogging I do because I then do a post on my Facebook Business Page driving them to my website to read the blog (as you can see in the number 1 page listed for views).

I try to do a blog a week BUT when I am running out of content to write about, I reach out to other business owners (that compliment my business) and have them be Guest Bloggers.  The BONUS here is that it is a free service, brings visibility to both them and myself, and opens us up to potential new clients.

In summary, if you are doing what you need to do, consistently, then how does your business grow?  I am not saying that Social Media is what you need to be doing consistently BUT I would strongly encourage you to look at how it could potentially affect the growth of your business.

 

P.S.  Download my FREE Daily Checklist for Facebook, it just might help create consistency for you.

 

Visuals for Social Media Posts

I received a request from Action CIND to do a blog in regards to visuals

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When it comes to Social Media, one of the KEY elements is the visual that you attach to the post.  The visual will draw people in to read your posts, so it is important that you either create or choose the “right” photo that will attract people.

You can create your own visuals/graphics through a couple of options:

  • Canva
    • This site provides templates for posters, cover photos for all Social Media sites, through a drop and place method.  It allows you to upload your own photos or use existing free ones that they provide.  You can also add text, choose font styles and colours.
  • Adobe Photoshop is a program that you can purchase to create your own graphics however, personally I don’t feel that this is as user friendly for us beginners
  • PicMonkey
    • This site is similar to Canva and you can get a free trial
  • Powerpoint
    • This is a Microsoft product and most of us have it available on our computers.  Personally, this is my favourite to use to create my posters/graphics because I can work with the whole slide and then “save as” a jpg/png to upload into Social Media.  I do have a step-by-step tutorial on how to use Powerpoint to create visuals.

Click the poster to take you to purchase:

HOW TO CREATE VISUALS and POSTERS USING POWERPOINT – ONLINE VIDEO

Here are a couple of samples of what I created in Powerpoint

focus-on-building-relationships     i have learned to love me    are you offering YOU.png

When you are ready to use these graphics in a Facebook post BUT also want to have a link for people to go to, you will want to make sure you upload the photo FIRST when you are writing the post.

  1. Go to Business Page
  2. Click in the box where you are going to write your post
  3. Click on the “photo” icon and upload your visual
  4. Then write the post and paste any links you want to drive traffic to.  You might want to have accompany words like “Read More HERE” and then paste the link.

IF you write the post FIRST and paste the link, then it will auto-populate with what is existing on the website.

When it comes to finding the right visuals to use, I always encourage people to use photos of themselves, of their team, of their organization, where you can.  When you want to upload a “generic” type photo, there are a couple of FREE sites that you can some great stockphotos (these sites also allow you to purchase photos for a very low cost).

Your next step?

Go CREATE!!

 

Ideas for Facebook for 2018

Launching into 2018, I thought it would be best to give you some ideas on what you can do on Facebook to help your business grow.
  • Take photos of yourself to start using in your posts (have a look at my Business Page to get some ideas)
  • Have fun creating some Memes (see The Stone Grille Business Page for ideas…we just started using Memes but you will get the idea).  Visit “blank memes” website to create
  • Do videos that “teach” your audience how to use your products/services (check out 24/7 NRG Fitness for example videos)
  • Do Split Lives with your customers for testimonials, with other business owners who can help to teach your audience
  • Start blogging (even once a month is good).  Make the blogging about teaching (visit my website for samples of what I blog about).  Look for guest bloggers who can also contribute to what you have to offer, what can benefit your audience.  Once you do your blogs, create a post on your Business Page with an intro to the blog and then attach the link to where the blog is sitting.  This will help to bring more visibility to your website.
  • Find 3-5 groups on Facebook, that have a “true” networking value to them and make it a DAILY routine to interact within those groups (check out THIS GROUP for great networking online)
HAVE FUN!!!
P.S.  Check out this website for creating videos, very user friendly and GREAT for those who are bloggers as you can pull your material in from there.

GUEST BLOGGER: The importance of building and managing a database

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Back in 2011 I decided to hang my hat up as a custom home builder and get into the real estate industry. I was already used to working for myself, and real estate sales seemed like a perfect fit. A great industry, however, not for the faint of heart. You must have tenacity and confidence, like most businesses.

What I quickly realized after I did my studies and was told about how much money you can make in this business, is that there is a path to getting there and it’s not by listening to the masses, surround yourself with knowledgeable, successful people and have them as peer mentors. As a builder, we built up a reputation, for high end, quality work and with that my business was mostly referral based and work just always rolled in. Most of our work came to us through a couple of architects.

As a realtor, all that went away. Within two years of start up in our industry it is widely known that that 80% fail and of that 80%, 20% take the lions share of the business out there. My biggest goal, be one of the 20%.  I was lucky enough to have some connections and quickly started calling people in my circles and within three months, had my first couple of transactions underway. Then I hit a wall. I thought, signs out in the community would just cause business to flow in, that’s some of what you are taught in training. Not So.

I had quickly realized that I knew less than I thought I did about the inner workings of the real estate industry. I had to quickly face my fears. Cold Calls, door knocking, what, that’s how I must get business outside of print advertising. Hmm, suddenly I am seeing that all the things I have anxiety over are the exact things I need to get over to succeed. As they say, be careful what you ask for.

I decided to enroll in some training to get used to door knocking and cold calling and got on with it, as I was told this is the best way to build a database of contacts. I went at it, nervous, often not liking cold calls or door knocking. Time and practice got me better at it, I just didn’t like going about business this way, so I set out to set ourselves apart in our industry. We live in Keswick, ON. A town of about 25000 people and just under 10000 households.

We didn’t have deep pockets full of money, so I was thinking, how can I build my business and database in the community without spending a ton of money. Print is very expensive and unless you get calls, can’t be tracked. I noticed that our community was heavily connected on Social media, specifically Facebook, so I started following some people in my industry in the U.S. because at that time, social media was not yet a viable corridor for business in our marketplace. I learned quickly how to communicate and create content that was causing us to stand out from the crowd and we started to build a following. Then, I began to create and run at this time, six Facebook groups. Keswick Rentals to real estate resource, Newmarket Rentals to real estate resource, Georgina Lakeside living, The ONES vehicle events, the Realtor Referral Network and our business page The York Region Eco Team. Each one is Niche based and since 2015 we have build up group membership to approximately 4800 people and another 1500 plus people on my personal wall. As of late Facebook has really been stepping it up and making it easier to communicate with those we don’t know through ad posts, boost posts and with active buttons and sign up forms. With clear intention, we keep our business and personal lives separate on Facebook. ONE THING that is a KEY factor in using social media and I mentioned earlier, is to surround yourself with the right people, personally and professionally. Don’t be scrolling for hours on end, reading one negative story after another, or in groups scrolling through all the dogma, it will affect your being and it was my single biggest motivator for who I keep on personal and business walls. I control the content and energy in my groups in a positive manner and on my personal wall as well. You don’t need to unfriend or delete people. The negative ones will begin to fall away on there own. We all have stuff in our lives. Facebook should not be a portal for it. Look at it this way. Think of someone famous that uses Social outside of Donald Trump. They often share all the great highlights of there lives. Family, places, contribution to society and then they walk away. They don’t applaud or condemn those that remark to their posts, they simple create a reason for you to follow them as a fan, a leader, or for your inspiration, so that you can take this into your own life and create paths to joy and success.

People know what we do, so we do not breach that trust by boring them on our personal walls with business. Because we communicate with these people with frequency through our Niche based focus. Since 2015, we have been able on average, generate commission sales of between 80,000 to 100,000 plus each year and it is growing, with very little ad spend, until recent times, all organic, just time and genuine interest invested. In 2016, that amounted to close to 40% of how we generated income in our business.

Leadership was telling me if you really want to be successful, build a Niche based business, I was like Huh, what, HOW. They said, that’s up to you to figure out, so I sat down and started to think of what can we do that no one in our community is doing from a real estate standpoint. Giving back was important to our family, so we decided we will start doing events. Our 1st, a community garage sale for the neighborhood we lived in. I got graphics done, picked a date and then communicated through our groups and other groups in town. I also went door to door and got close to 50 homes to sign up and picked up two listings from that effort. We handled the permits, arranged to tables for those that needed them through a local supplier and I also called a friend with a green house business that donated all his end of season flowers and vegetable plants that we sold at our house with all the proceeds going back to local organizations/charities. Since starting that in 2014, We then started a yearly pie giveaway to celebrate Thanksgiving. We went to a local market and got them onside to pick up a portion of the cost and then approached a local lender to get involved and each year we giveaway 200 pies at our event, with a car show, music, face painting, our ask is to bring non-perishable food items that we donate to the local food pantry in exchange for the pie and fun times. In 2015 we started a local car show in Georgina, every Saturday night May to September, free to the public. We fund it from our real estate business, local grant, calendar sales from a calendar I create each year, with pictures from the weekly shows. We have gotten our lottery license and hold a weekly 50/50 draw, half goes to a weekly winner and half back to one of four chosen charities each summer.

We are now known as the Event King and Queen of Georgina. It is a fun and rewarding Niche we have tapped into. We have really gotten our brand built up quickly and relatively low cost, by influencing local businesses to contribute to our events, so we can offer prizes, etc. This in turn got us connected to the community. At each one of our events we have numerous prizes we are giving away and we have people filling out ballets for the prizes, along with stay in touch cards, so that we can update them on our events and how much we are giving back to the community, pictures, etc. My singular goal was to not abuse the privilege of people filling out cards and then have us harassing them. We always approach everyone from the mindset of contribution and have our brand softly build into all of it. Because of our events, open houses, door knocking, client communication, meeting people we have built our database to over 4100 individuals with emails, addresses and phone numbers, double that, when you include all of our Facebook communities, close to double that again when you include all the other platforms, like Linked In, Twitter, Pinterest, etc.

This brings me to my final point of how to build up a database of client information, management!!

I quickly realized that we needed to get a Database management system. I looked at many and wanted one that best suited our needs and wants. We use a cloud based app called Contactually. It is easy to use, integrates well across all our platforms and allows me to segment all the different ways we are connecting with people and communicate with them in very focused ways. It also integrates well with Video. We use Bomb Bomb as our templated video host to communicate with our database.

It is key that you touch your database with frequency. In our industry, we are trained that you should be communicating 33 times per year. We took this very seriously and sat down and created a plan that comes from contribution first and foremost. When it comes to asking for business, we never ask directly for business and we share how clients benefit by having my 30 plus years of build knowledge at their side. We always ask who they know that may need our services and come back around to them if they are responding to us. We always reward our referrals generously. We cannot advertise this, compliance rules do not allow it, so make sure your able to do that within your business, otherwise you could get yourself in trouble.

We do a lot of video, along with edgy marketing that in not conventional in nature, always listening and learning new ways to communicate. It works, especially when you tap into your genuine self. You must however push past glass ceilings. True success lies just beyond what you believe you are currently capable of. We have gone from not being known in our community in 2014 to being in the top ten percent of realtors in our community. We didn’t spend tons of money with print ads, or highways signs, we utilized technology, social media and coming from contribution by getting out into the community with events and leveraging others through solid ideas, planning and doing what we say we will do. This has caused our business to be primarily driven by referrals now and in real estate, this is a far more economical way to build your business and I am sure, same goes for most businesses.

The Brick and mortar way of doing business is fading away. Case in Point. Amazon, versus Sears, Netflix versus Blockbuster.

There is an abundance of business everywhere in any type of economy. Just step into it and stay focused on your end goals and do not waver. Keep moving, embrace technology and leverage people…. You MUST attract people and cause them to want to communicate with you. CONTRIBUTION and TRUST are key. Then they will do business easily with you.

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Gary Semeniuk, Sales Representative.

The York Region Eco Team/Keller Williams Realty centres, Brokerage. www.yorkregionecoteam.com Email, info@yorkregionecoteam.com Facebook,  www.facebook.com/theyorkregionecoteam

Time to realize…….

I am mighty.  I am strong.  I can do it all by myself!  Ummmmmm……pause…..think.  No, Tammy you can’t!!

lol okay so this is how most of us think when we are entrepreneurs, that we can do it all, we don’t need help.  Mostly we think this because we believe that we can’t afford to hire people to help us.  This was me for the last 5 years.  BUT NOT ANYMORE!!

I am here to tell you that you have to seriously look at this.  You have to understand what your strengths and weaknesses are and determine how it is affecting your business and you on a personal level.

I cram my weeks, Monday to Friday, with as much work as I can so that I can take weekends off.  However, sometimes I was working non-stop all day and into the late evenings, just to keep on top of things.  We find it hard to say “no” (which is something I have been working on as well) and we continue to take on more, more and more!!

Do you know how this is ultimately going to affect your business?  Do you realize that you open yourself up to burnout?  That you may want to just run away and give up on everything because you don’t believe you can ever reach your goals?

I recently hired a VA who helps me with different elements (like updating my website, adding captions to my YouTube videos) and I hired my daughter to help with some of my social media work.  WOW, all I can say, is what a difference it has made for me (and it has only been a couple of weeks).  I can now focus on what I am truly good at, can focus on building more relationships, taking on more clients, providing valuable information.  I can breathe, I can relax, I can reduce the hours into the evenings, I can eliminate the frustration.  AND guess what?  I do have the money BECAUSE when you hire others to help, you can bring in additional income from focusing on building the business, the clients.

So take some time, make a list of all the elements that make up what you do in your business and determine where you can hire someone to help.  AND just breathe……