As Facebook continues to make changes, we need to make sure we are still being consistent with everything we are doing. As changes happen, it can affect our overall exposure BUT if you have been working Facebook, from all aspects, then you should NOT see an impact to your marketing efforts.
Here are some elements you want to make sure you are doing on a daily basis, to help you with being consistent, for getting your business out there, for bringing exposure to you, the Business Owner.
- Posting on your personal timeline WITHOUT directly selling your products/services. This is represented by doing strategic posts, like every Monday, doing a post that outlines what you have on your agenda for meetings, clients, customer service elements, business tasks that you need to complete, even throwing in a little bit of personal. This is also represented by doing a Friday post that talks about one element of success you had in the past week. The purpose of these types of statuses is to ultimately showcase what you do, but indirectly selling to your audience.
- Interaction in a variety of ‘networking’ style groups. You want to make sure to go in each day, and post a question, share a tip, post a quote, something funny BUT keeping in mind that these posts should not be directly related to what you offer, more generic. You also want to scroll through the Group wall and engage on other people’s post where you can. It is important to use these groups to build relationships, not to sell your product/services because that will happen when you focus more on selling you.
- Post on your Business Page
- Share your Business Page posts into a variety of groups (5 shares per day would be great). Please note: Check each Group’s about section to know when you can or cannot promote your business.
- Share your Business Page posts onto your personal timeline twice a week BUT please make sure that what you share is of value.
- Grow your Friends’ List. As you are building relationships within the different groups, start sending friend requests to those who are engaging on your posts.
- Respond to any events you have been invited to, this way, when it is time for you to host an event, others will respond to your’s.
By working these elements consistently, you will be building relationships, which in turn will lead to new clients and referrals. Then as you are building and Facebook makes changes, you will not see the impact as much as those who are not working social media on a daily basis.
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