30 Ways How To Get More Followers On Instagram

When Instagram was first launched, it was seen as just a fun social media platform where people could share their photos with friends and family.

However, since then, Instagram has made massive strides towards building businesses and brands.

Even though it’s fun appeal keeps getting better by the day, brands have opted to tap in its enormous potential to advertise and grow their businesses.

This blog will cover everything you need to know when trying learn how to get more followers on Instagram.

Now, Instagram has over 200,000 million active users who share over 50 million images on a daily basis.

The brand engagement rate on Instagram is impressive and anyone trying to put their brand out there on this social media platform is bound to benefit.  However, to reap the maximum benefits you will have to do it right.

More so, the competition is stiff and every brand on Instagram wants a piece of this pie.

In order to outperform your counterparts and become an Instagram unicorn, you will need the best tips and methods how to get more followers on Instagram.

So, how can you get more followers on Instagram?

Continue reading Ryan’s blog HERE

 

Moving forward even with Facebook Changes

As Facebook continues to make changes, we need to make sure we are still being consistent with everything we are doing.  As changes happen, it can affect our overall exposure BUT if you have been working Facebook, from all aspects, then you should NOT see an impact to your marketing efforts.

Here are some elements you want to make sure you are doing on a daily basis, to help you with being consistent, for getting your business out there, for bringing exposure to you, the Business Owner.

  • Posting on your personal timeline WITHOUT directly selling your products/services.  This is represented by doing strategic posts, like every Monday, doing a post that outlines what you have on your agenda for meetings, clients, customer service elements, business tasks that you need to complete, even throwing in a little bit of personal.  This is also represented by doing a Friday post that talks about one element of success you had in the past week.  The purpose of these types of statuses is to ultimately showcase what you do, but indirectly selling to your audience.
  • Interaction in a variety of ‘networking’ style groups.  You want to make sure to go in each day, and post a question, share a tip, post a quote, something funny BUT keeping in mind that these posts should not be directly related to what you offer, more generic.  You also want to scroll through the Group wall and engage on other people’s post where you can.  It is important to use these groups to build relationships, not to sell your product/services because that will happen when you focus more on selling you.
  • Post on your Business Page
  • Share your Business Page posts into a variety of groups (5 shares per day would be great).  Please note:  Check each Group’s about section to know when you can or cannot promote your business.
  • Share your Business Page posts onto your personal timeline twice a week BUT please make sure that what you share is of value.
  • Grow your Friends’ List.  As you are building relationships within the different groups, start sending friend requests to those who are engaging on your posts.
  • Respond to any events you have been invited to, this way, when it is time for you to host an event, others will respond to your’s.

By working these elements consistently, you will be building relationships, which in turn will lead to new clients and referrals.  Then as you are building and Facebook makes changes, you will not see the impact as much as those who are not working social media on a daily basis.

MORE tips on my Facebook Business Page, be sure to follow me HERE!

What to post on your Facebook Personal Timeline

Since Facebook states that we cannot use our Personal Timelines for commercial use, many people are unsure of what they should post to bring visibility to their business.

The goal here is to be talking about all the elements that make up your business, where you are going, what training you are taking, who you are working with, where you are speaking, what deliveries you receive; all elements that ultimately indirectly sell you and your business.  This is a great way to showcase everything that you do to enhance your business, enhance what you offer your clients, the knowledge you have, what you are learning to improve on your business.

I have put together some examples to help you think about how you can showcase your business.

Excited to be one of the table speakers at the Rock Your Biz event.  My focus will be finding out where business owners are stuck and give them some tips on how to get past it.

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Another GREAT meeting with the ladies from FemCity Bradford!

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Attending the WinterFresh Trivia Night to help raise funds for the York Region Food Network.  I am thankful for these women, who are small business owners but also great friends, as they helped me survive my lack of trivia knowledge lol

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Thanks to my girlfriend Darla for accompanying me to the CDC Lunch n Learn where I was one of the speakers, talking the world of Facebook.

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Excited for another Zoom Facebook Training today, I love teaching!!

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Look who I ran into at Rogers TV this morning!!  We were all guest speakers on the show!

P.S.  I would actually tag both of these ladies in the post which ultimately brings all of us more visibility.

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Today was all about learning from Guest Speakers, building relationships and selling our businesses.

P.S.  I would tag each of them as well

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As you can see, I have inserted a variety of different elements that make up some of the things I do but also showcases some fun things, like the Trivia night as I was with other business owners.  At no point, did I directly sell anything, I am just showcasing what “Tammy” is up to.

I also do two main posts, one on Mondays and one on Fridays.

Mondays I focus on outlining my week, what is going to keep Tammy busy.

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Fridays, I look back over my week and I review all the different success elements and I pick one to talk about.  I tell them why I feel that it was successful for me and also include some type of quote to support it.

Moving forward, I encourage you to sit down and make a list of all the activities that you do for building your business and determine what type of pictures you need to take (the more of you the better as people love seeing photos of us).

I hope this helps you to think a little differently about what you are posting on your personal timeline.

Reflecting…..

Well, 2018 is coming to a close and it is always a great opportunity to reflect over the past year to understand your growth, what might have not worked, where you can make changes and figure out what is next.

➦ 2018 was a HUGE year for me for my business!!  I started regrowing back in 2017 when I did a 10 month Mastermind Program and this continued into 2018.  With my growth, I realized that I could not continue to move forward unless I hired helped, so I now have 2 people who help me daily with a variety of activities.  I have also been outsourcing different tasks that ultimately are a benefit to my clients.  This has allowed me to continue taking on more clients from Business Page Management and Coaching.

➦ I launched my Online Academy and had 9 business women jump on board with an opportunity to learn how to use Social Media, Blogging, Networking, Newsletters, Opt-Ins, monthly Zoom calls with me, and it has been great to watch the ladies grow and embrace what I have taught them.

➦ I launched the FemCity Bradford Collective and was ecstatic to fill the Collective with 25 Business Women BEFORE my official launch meeting!!  This was a true testament to all the building of relationships I have been doing for the last 10 years.

➦ I started with a Direct Sales company, that was at ground floor, however the company has still not launched in Canada, so I made a decision to walk away and put the Direct Sales industry on the back burner as it is not something that will fit with me at this time.

➦ I learned how to ‘fire’ myself from Clients and when to say ‘no” (still working on this lol).

➦ I restructured my calendar to work with everything that I wanted/needed to accomplish BUT will move into 2019 developing a new calendar as more changes are coming for me.  It is important that I manage my time effectively as I still want to take my weekends off.

➦ I took 3 vacations as travel has become one of my passions and I will continue to take a couple of trips a year.  I am very fortunate to be able to work my Facebook Business from anywhere in the world.

➦ We, as a family, went through some personal journeys BUT I am excited to say that things have taken a turn towards success.

I have gone through many ups and downs, both through business and personal, but have no regrets.  I have learned, I have embraced, I have resolved, I have become a better person.  Moving forward, there will be more changes and I am excited for them.  I have some new opportunities and will rework my calendar to be able to embrace them.  I will continue taking on new clients and at some point, look at hiring a 3rd person, if and when I need it.  I am not afraid anymore of having people help me as I know this is important for my own growth.

Embrace everything that comes your way and know that it is okay if sometimes things just don’t work out.  The bonus is that there will always be something you can learn from every single thing that enters into your life.

Cheers to an EXCITING 2019!!

 

GUEST BLOGGER: 5 Ways to Increase Social Media Engagement

Brands of all shapes and sizes are hung up on making waves in social media.

In such an overcrowded landscape, piercing through the noise and reaching your audience is a daunting task. Well, be that as it may, there are surefire strategies to make it happen. Instead of bombarding people with intrusive marketing and sale pitches, you need to foster meaningful relationships.

Furthermore, it is necessary to invest a great deal of time and effort in getting to know your audience, working out a marketing strategy, and implementing campaigns. But, do not fret. All your blood, sweat, and tears will be a drop in the bucket compared to amazing benefits that wait down the road.

Uncover your unique persona

To drive traffic and conversions, you need to flesh out a unique social media persona. It should be the genuine reflection of who you are (your brand) and what you stand for (your values and mission). Brands like Dollar Shave Club have proven that throwing fun and humor in the mix pays off big time.

The trick is to avoid sounding too promotional. People want to feel something and connect to your story. The best way to influence them is to evoke emotions and provide entertaining, educational and useful pieces of content. Just try to be unique rather than emulating more successful brands. Standing out is the most reliable tactic you can employ.

Embrace a consumer-centric interaction

Social media is the place of constant interaction between brands and customers. It is a far cry from traditional platforms for self-promotion. Alas, one common mistake businesses make is not listening to their audiences. You should know better. Conduct a thorough research to figure out people’s wants, needs, and online habits. Show that you care about what they think.

Take part in conversations on a regular basis and ask users what they would like to see in the future. Comments and reviews can provide you with invaluable insights for fine-tuning your social media strategy. You can also direct followers to your review pages and engage them in instant messaging. In any event, soak in as much feedback as you humanly can.

Host contests

People adore getting free stuff. You can take advantage of this fact and sponsor various giveaways. For instance, you can ask your followers to share and like your social media posts, comment and tag their friends or you can encourage them to submit their own pictures and videos in order to qualify for rewards. These tactics tend to increase the volume of social signals and engagement rates (and you can also end up with a lot of awesome user-generated content).

Moreover, an online contest does not only have to be a strategy for increasing social media engagement but it can also serve as an incentive for your customers to spend money. A great way to achieve this is to launch a loyalty program. For example, research done by ICLP shows that 41% of Hong Kong shoppers would spend more on brands with a loyalty program. So, something like a branded prepaid card in Hong Kong could be a perfect gift for your contest – it generates buzz on social media and also helps you boost sales.

Harness the power of the visual  

Visual content is a social media super-weapon you have to incorporate in your strategy. Studies have shown that posts with quality, non-generic images and videos attract way more likes and shares than plain text. Many brands have managed to increase engagement with assets like behind-the-scenes photos and lighthearted videos.

Of course, there are also image-heavy networks like Pinterest and Instagram, where visuals are basically the name of the game. They provide filters and tools for visual enhancement as well. So, step up content production.  It is time to craft killer posts, master the art of visual storytelling, and enthrall the audience.

Add relevant hashtags

Hashtags are essential tools for improving reach and amplifying the impact of your efforts. They enable you to make the most of keywords and keeping close tabs on the flow of discussion. What is more, hashtags can be used to center conversations on certain trending topics, effectively connecting with everyone who uses the same hashtags.

Try not to go overboard, though. Over-stuffing posts with hashtags can achieve the opposite effect and actually put people off. To tap into new audiences and delight existing customers, take lessons from the best of the best. Coca-Cola, for example, has worked wonders with the #ShareACoke on Instagram and other major networks. That is how you nail the campaign and flatten the competition.

Shape up or ship out

Social media can be a real game-changer. It generates buzz around your business and propels the whole organization towards set objectives. But, rest assured that arresting and retaining attention does not come easy. You first have to come up with a rock-solid game plan and do your homework. Capture consumer data and feedback to refine your approach.

The goal is to make sure your messages and content strike a chord with an audience of a particular social network. Following these steps, you should be able to witness the avalanche of shares and likes coming your way. Just bear in mind that social media engagement is an ongoing process that never really comes to a halt.

So, whatever you do, just do not rest on the laurels or take loyalty for granted.

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Competition……

Competition, does it exist?  Absolutely!  BUT how you deal with competition will make a huge difference in your business.

The Social Media space has a TON of people who offer the same services as me, yet they are different.  We all have our own unique qualities, our own thoughts on how things work, what is beneficial, what is not and of course, we are all different in how we deliver.

This means, that not everyone is going to be your client and when someone reaches out to you, you need to make sure you understand what makes up that business owner and their business, along with how you work/deliver.  You need to make a decision as to whether they are the right fit and if not, then recommend one of your competitors.

I have 3 Social Media people that I refer business to and they do the same.  We all know that we have something different to offer each business owner and sometimes, the other person could be the best fit for the client.

Embrace your competitors, find out who they are, their personalities, what they offer in regards to products/services and utilize this when someone reaches out to you.

What I love about competition is that it is not just about someone doing the same business as you.  Competition comes in many forms and usually shows it’s ugly head when there is a jealousy component added in.  When we work hard, when we build our businesses, when we show success, sometimes that will lead to others believing you are their competitor.  When this competition arises, you have to remember that it is really not about you, it is the issue of the other person, and it has nothing to do with your business, it is a personal element.

I believe that when you reach this level of competition, that means that you have built success for yourself.  So congratulate yourself on achieving success, because if there are other business owners who do not like you, it is most likely because of this reason.

Go out there and create competition……

Blogging…..Should you do it?

So many of my clients and business friends ask “is it worth me to start blogging?”  YES!!

Here’s the deal…..I am not a blogger, I don’t know enough about SEO but what I can tell you, is that since I have starting blogging, it has brought me more visibility, especially from people through Google whom don’t even know me.

When I blog, I just write.  I write how I would talk to people if they were sitting across from me.  I write exactly how I would talk.  I don’t use fancy words, I don’t focus on what I should or shouldn’t be doing, I just write.  I share my thoughts, ideas, tips, just write.

Yes, there are many rules to blogging (like how many words to use) but to be completely honest, I don’t follow the rules, because I just write.  For me, I believe it is a great way to bring more traction to our website, but also to share/teach others more, that hopefully can help them, whether it be personal or business.

BUT how do you come up with all the content?  How often should I be blogging?

I am no specialist here, so I am not the one who ask those questions to but I will tell you that you need to just start doing it!!  One main tip I can give you is to ask others to be guest bloggers for you.  There is no cost for them to do this, it brings you visibility to their followings because you are sharing your blogs onto Social Media and tagging their business to thank them, and it helps with adding more content.  Look for those who can compliment your business and provide value to your audience.  Just ask, since most will say yes (actually I would be surprised if someone said no).

Once I do a blog, I share a portion of it on my Facebook Business Page, with a link to the actual blog (which of course is on my website, driving traffic to everything else that is available) and I also post it on my Google+ (this is where I have received great visibility)…..I will also share my post from my Business Page into a variety of groups for more exposure.

So, just do it!!