Blogging…..Should you do it?

So many of my clients and business friends ask “is it worth me to start blogging?”  YES!!

Here’s the deal…..I am not a blogger, I don’t know enough about SEO but what I can tell you, is that since I have starting blogging, it has brought me more visibility, especially from people through Google whom don’t even know me.

When I blog, I just write.  I write how I would talk to people if they were sitting across from me.  I write exactly how I would talk.  I don’t use fancy words, I don’t focus on what I should or shouldn’t be doing, I just write.  I share my thoughts, ideas, tips, just write.

Yes, there are many rules to blogging (like how many words to use) but to be completely honest, I don’t follow the rules, because I just write.  For me, I believe it is a great way to bring more traction to our website, but also to share/teach others more, that hopefully can help them, whether it be personal or business.

BUT how do you come up with all the content?  How often should I be blogging?

I am no specialist here, so I am not the one who ask those questions to but I will tell you that you need to just start doing it!!  One main tip I can give you is to ask others to be guest bloggers for you.  There is no cost for them to do this, it brings you visibility to their followings because you are sharing your blogs onto Social Media and tagging their business to thank them, and it helps with adding more content.  Look for those who can compliment your business and provide value to your audience.  Just ask, since most will say yes (actually I would be surprised if someone said no).

Once I do a blog, I share a portion of it on my Facebook Business Page, with a link to the actual blog (which of course is on my website, driving traffic to everything else that is available) and I also post it on my Google+ (this is where I have received great visibility)…..I will also share my post from my Business Page into a variety of groups for more exposure.

So, just do it!!

Are you committed to Social Media?

Having structure, being organized, is key to keeping on top of your Social Media work.  In order to build a presence, to being consistent, you need to put together an actual plan of how you are going to work your Social Media on a daily basis.

I wish I could tell you that you can just “pop” in and out but it is not going to bring you the return you are looking for.  With competition being so high in Social Media, people need to see you, hear from you, learn from you, talk to you, on a daily basis.  I am not saying you have to bombard them, but you need to be present daily.

For me, personally, we know that I am very active, and I am sure that people unfollow me, but I have reached a point in my presence and building my business, that I am okay with that.  It is a mental thing that you have to get past.

When you are starting to make this list, you need to understand what your end game is.  Are you looking to build a following, looking to get new customers, looking to build a referral based business?  What is your ultimate goal?

Are you looking to work all Social Media sites or just focusing on one/two?

Where is your target market sitting?

What information will benefit them?

What are the reasons why someone would want to use/buy your product/services?

Answering these questions will start to help you formulate your Social Media plan.  It will guide you as to where your focus needs to be as well as what parts of specific Social Media you need to focus on (for example:  Facebook Business Pages, Videos whether recorded or live, Groups, etc.)

Once you decide on which Social Media sites answer all your questions, you then need to do some research to find out what works best in each of these sites.  What time of day is best to work it?  Where do you need to focus for that site?  How often do you need to post?  (For example:  Twitter you would need to tweet at least 5-7 times per day).  What are some of the key elements you can take advantage of that is popular in that site?

The research is important for you to understand how you are going to move forward and how much time you need to commit, on a daily basis, to build the presence you are looking for.  Once you have established this, you NEED to commit, you NEED to schedule the time on your calendar, and you need to STICK with it!!

Building a presence, getting attention, is work.  Remember way back when, people walked hours and hours, going door to door to sell their products/services, because they were determined to make a living, build a successful business.  Well, we are fortunate that we are able to do this from the comfort of our homes, in a relaxed environment and behind a computer.  It doesn’t get any easier than that 😉

P.S.  If you decide that Facebook is one of the sites you are going to be focusing on, download my FREE Daily Checklist HERE!!

 

 

GUEST BLOGGER: 7 Ways to Grow Your Email List with Social Media

Email marketing is an integral part of every successful digital marketing strategy. In terms of ROI, it frequently outperforms other digital marketing channels, making it a favorite among marketers who have to work on a limited budget. Email marketing is an excellent backup option if all your other marketing attempts start to fail. Your website might get blacklisted, your social media accounts might get blocked, but with an email list in place, you still have a means of reaching out to your audience.

The effectiveness of your email marketing campaigns is primarily determined by the size and quality of your mailing list. There are already many articles online on how to grow your email list, so we have decided to narrow down our focus on social media as a way of generating email leads. Give these techniques a try, and watch as your mailing list starts growing faster and faster before your eyes.

Add CTAs to Your Social Media Profiles

The most direct way to leverage social media for growing you email list is to include a call-to-action in all your social media profiles. Ideally, your CTA should point to a landing-page that gives them an option to receive some kind of benefit, in exchange for their email address. This tactic works best on your new social media followers, as they are more likely to interact with your brand immediately after hitting the subscribe button.

Offer Bonus Content

Creating quality social media content is essential for keeping your audience engaged with your brand. And if your content is good enough, your followers might be willing to lend you their email address in exchange for a second serving. There are two ways of implementing this strategy. One is to gate certain parts of content until your lead provides an email, and the other is to offer something extra for those willing to give away their address.

Host a Giveaway

If you are willing to invest a bit more into growing your mailing list, you can host a giveaway on social media. Give your followers the chance to win a premium prize simply by giving you their email address. Make sure that the prize you are offering is tailor-made for your target demographic – otherwise you will attract people who are just in it for the freebies, and are therefore unlikely to keep interacting with your brand. You can also go a step further, and give your contestants the opportunity to gain multiple entries to the contest for CTAs such as sharing the event on social media.

Add Sharing CTAs to Your Email Content

While we are on the topic of sharing, be sure to include the option to do so in your newsletters, courses, ebooks, and other bits of content you will be sending out in your emails. It costs you practically nothing to add a small share button at the end of every email you send, and those shares do add up over time. Giving people the option to share your email content will make you seem more generous and forthcoming, so your existing customers will want to return the favor.

Advertise on Facebook

This tactic requires some social media training in order to implement it right, but if you have the skills required, it can be extremely effective at expanding your email list. First you need to create a landing page with the appropriate CTA, or use one which you made previously. Then you have to set up the ad itself through Facebook, making sure to include an evocative title, a quality advertising copy, and an eye-catching image. Finally, you have to specify how much money you are willing to bid on a monthly level to have your ad displayed to your target demographic.

Create How-To Videos for Youtube

While it might not be immediately obvious, YouTube is as much of a social network as Facebook or Instagram. The type of content you need to produce in order to attract a following differs, but it is still a platform for generating email leads. When deciding on the kind of video you need to make to promote your subscription CTA, be sure to look into video tutorials. Creating how-to videos covering basic topics can easily acquire millions of views, and that is a lot of potential emails you stand to gather for your list.

Host an Online Seminar on Social Media

Some people require a bit of persuasion before they divulge their email. And in order to persuade them, you have to invite them to a talk first. This can be done by creating an online seminar, giving your target audience the opportunity to interact with you directly. Give your first session away as a freebie, and then provide the option to subscribe for future session by providing an email. This way, your leads will get a chance to see what they are getting before making a decision whether to commit to your brand.

Conclusion

While being a powerful marketing channel in their own right, social networks give businesses the opportunity to enhance their other marketing efforts as well, including those that involve email marketing. Growing your mailing list is just one of the things that can be made easier by properly using the social media tools at your disposal.

 

Michael Deane is the editor of Qeedle, a small business hub he has started with a couple of friends. He is also a digital marketing executive, always looking for ways to make his clients lives easier. You can find him on Twitter at @ Qeedle_

When you finally do it……..

Have you ever had something that you wanted to do and you kept putting it off?  Then you finally buckled down and did it?

I am EXCITED to announce that I have finally launched my Creating Your Presence Academy!!!  This was something that I wanted to do for the last year and kept putting it off as I didn’t know if business owners were ready for it, BUT they are!!!

I have created a 6 month online program that will teach MORE than Facebook!  Facebook has become very competitive and we, as business owners, need to do more than just posting on our Business Pages.

Based on my own work and what I have been teaching through my consultations, I have developed a program that will cover different areas that will compliment each other BUT also bring MORE to your target market.

  • Branding
  • Facebook (2 month module)
  • Blogging
  • Opt-Ins/Newsletters
  • Networking

I have provided detailed training through written, video and exercises.  You also get an one hour Zoom call with me, each month of the program.  What is even better, you get to work this program at your own pace, not based on how the others are progressing or not progressing.  We all learn at different rates and some things will be easy, some harder.  I have allowed you a month for each (with exception to the Facebook module) however, you may finish the module quicker.

The program is housed on Facebook with their new groups, Social Learning.  The group has everything done through Units, allowing you to mark as complete when done.  This group will also be a support system for you as you work through each module and an opportunity for me to continue to teach you.

Another element that has been incorporated is other Businesses are providing FREE learning material for you.  These learning materials will enhance what you are already learning, you are going to LOVE it!!

Sooooooo, now the question is “how much is it?”

ONLY $625!!!!!!!  Just think…..I charge $75 for an one Zoom call with me, so this means that you are getting all the learning elements and freebies for ONLY $175!!!

The $625 can be paid in 5 monthly installments of $125 OR if you want to pay in full, you will receive a discount of $100, costing you ONLY $525!!!

Ready to get started?  Send me an email at tammy@tammyhudgin.com so that you can arrange your payment method and I will get you added into the Group to get started!!

Are you as EXCITED as me??

Creating Your Presence Academy

Advertising poster

My Journey

11 years ago I started out using Facebook to build a direct sales business I was in and couldn’t believe how quickly I could grow that business.  It was kinda crazy to be honest, as I never believed that I could sit on a social site and talk to people and then have them become customers and/or new consultants.  People told me I was wasting my time, I was not doing anything productive.

I was playing in FB and trying to figure out how I could build a business, I mean why couldn’t this be about me finding customers, right?  I started creeping around FB to see what was available to me and noticed that there were all these “fan” pages that were for the different towns and cities.  I thought “why can’t I have a fan page too?”  So, I create a fan page for my direct sales business (A Finishing Touch).  Well, this was great BUT who the heck was going to see my fan page?

As, I continued to creep FB, I came upon the different groups however, these groups were really about bringing different hobbyist together.  Well, of course, I decided to create my own group called “Home Based Businesses”.  I loved the idea that I could bring different business owners together where we could network online.  Now, at this point, I had to laugh to myself because I didn’t know any other business owners (I came from the corporate world, then a stay-at-home mom, so didn’t really know what an entrepreneur was or even running my own business).  So, what I thought I would do is a post on the different City Fan Pages, calling all other business owners to join me in my group.  I created a post and copied and pasted it onto a TON of different Fan Pages and guess what happened?  I went into FB Jail lol, yep, I was considered a spammer, my first real FB lesson.

Fast forward a couple of years and I built a very successful group where we brought 5,000 business owners together to network, to learn, to be inspired (I had different questions and topics I would post every day to get people talking), to promote their business (I have since closed down the group).  It was really awesome and it led me to building a successful direct sales business until the doors of the company were closed 6 years later.

Throughout this journey, one of the things that was happening was the different business owners I was meeting, started reaching out and asking me to teach them what I was doing on FB to build my business.  Funny, as I had never really thought about what I was doing, I was just using my time on FB to talk to people.  I launched my FB business “I was a FB Nobody” 6 years ago.

I started out doing group training sessions, traveling from one city to another, and teaching business owners the importance of privacy, their news feed, their personal timeline, groups and of course, their business page.  I absolutely LOVED doing this, LOVED teaching others, LOVED watching them grow their business.

As I did more and more training sessions (I trained over 600 different business owners), and overwhelmed some owners, I was now receiving requests to manage their business pages for them.  My next step was now adding Business Page Management to my growing Facebook business.

I continued to grow from many different aspects, which allowed me to add more elements to my business, including speaking engagements (one of my all time favourite things to do).  It also taught me about understanding my true value, that I was worth something, that I had knowledge that people wanted to learn from, to absorb, to be mentored.

I decided to rebrand and launch my NEW business as Tammy Hudgin – Creating Your Presence.  This was so perfect as I had been creating my presence since I started working FB way back when.  It is ultimately what I have been teaching other business owners to do for themselves.

These past 6 years have seen me take different steps BUT always steps forward.  I continue to add more to what I can offer based on all my own personal experience, because if I don’t do the work myself, then how can I ask others to do it?

I have learned many things about myself and FINALLY give myself the credit that I deserve.  I have worked very hard to get where I am and can honestly say, that I am truly happy with where my business is.  I am always looking to grow and will continue to do so, because I am not ready to say “sorry I can’t take anymore clients.”

 

Facebook Groups

With the algorithm change to our Facebook Business Page and not getting the reach we once got, it is time for you to think about creating a group that you can build up to a hot market.

There are a couple of ways to get a group started:

  1. Offer a FREE challenge and use the group to run the challenge and then build from there
  2. Reach out to your existing clients and ask them to join your groups for additional information, specials, relationships building
  3. Post on your timeline, business page and other groups, telling people the benefits of joining your group

Within this group, you want to focus on building relationships, getting people talking and upselling yourself.  Make the group interactive with a variety of mini challenges, education, and questions.  Don’t focus on always trying to sell a product/service, otherwise people will leave the group.  It is really about taking this market and continuing to build and educate so that they do purchase additional products/services as well as refer you to their friends.

Facebook has upped the game with groups, so now is the time to take advantage.  They have added a “topics” element that you can use for each post, making it easier for people to find a group of posts around a specific topic.  They have also introduced the option to have 10 announcements pinned to the top of the wall (this can be a very strategic move on your part on what you put into these announcements, so think long and hard about it).  Take advantage of the “welcome” style option that allows you to create a post whenever any new members join the group (this shows the other members that there is growth but also makes the new members feel welcomed).

Groups can be a fantastic compliment to your business page, so take some time and work out a marketing plan on how you are going to develop this group, content, mission, goals and get building those relationships.

P.S.  I do have a FREE download on “The Why and How to for Creating Groups”, so start with that 🙂      Sign Up Here!!

 

Facebook Targeting Ads – News Feed

Have you ever wondered why you see certain Ads in your Facebook News Feed?

Everything you do on Facebook is tracked, even when you “like” a Business Page.  They take your information and place it into categories of “interests”, anything you viewed on Google will show up in your News Feed, all the different information you input into your personal profile “about” section is also targeted.

The GREAT news is that you can clean this up so that certain Ads won’t be targeted towards you!!

Here’s how:

  • From your desktop/laptop, log into your Facebook account (if you are going to do this from your phone App, you will find it under your “account settings” option)
  • Click on the drop down arrow at the top right corner of Facebook
  • Click on the tab “settings”
  • Click on the tab “Ads” down the left
  • Once you are in here, you want to go through each category and remove anything that you do not want them to target you with
    • Your interests (this is the information they gathered based on the pages you have liked)
    • Advertisers you’ve interacted with (specific companies you have interacted with)
    • Your information (this is the information you have put into your “about” section, you can turn off any of them you did not wish to receive Ads based on this criteria)
    • Ad settings (in here you can turn “off” the elements you do not want targeted to you)
    • Hide ad topics (you can choose to hide for a certain time frame or even permanently)

I would encourage you to go through this exercise as you really don’t know what you have made available to those who are doing Sponsored Ads.  When businesses create their Sponsored Ads, they choose a very specific target market and if you have any of the criteria they are targeting, then it will come into your news feed.

Clean it up!