Instagram remains one of the social media powerhouses of today, with over one billion monthly active users all over the world. Because 80% of these users follow a business, the social media giant launched Instagram for Business, which allowed big and small brands to create a business profile on Instagram.
So, how do you use Instagram for Business to grow your following, reach your target audience, and boost your profit?
- Switch to a Business Account
It’s quite easy to set up a business account on Instagram regardless if you’re a large enterprise or a business startup. You most likely have an existing Instagram account that’s set up as a regular account, which you can switch to a business account in the settings of your Instagram app.
After doing so, you can add business information such as your hours of operation, address, and phone number. With a business profile, you’ll also have access to extensive data analytics you wouldn’t otherwise be able to see without a third-party tool.
Instagram is a highly visual platform where users can immerse themselves in stunning photographs, so be sure to tell your brand story and convey your value using visual content with compelling posts. Focus on the solutions you provide instead of the products you sell.
If you’re a service-oriented business, showcase your process and give them a glimpse of the things that go on behind-the-scenes.
Just like your other marketing channels, your Instagram strategies should be created with your goals front and center. Ask yourself what you want to achieve by using Instagram.
Do you want to drive traffic to your website, boost your sales, improve brand awareness, or increase audience engagement?
No matter what you’re trying to achieve, your Instagram marketing goals should be SMART – specific, measurable, attainable, relevant, and time-bound.
Your content strategy will be bound to your strategic goals, and every post should contribute to the success of these goals.
- Leverage Instagram Stories
60% (over 300 million accounts) of Instagram’s daily active users are using Instagram Stories, making it imperative for you to maximize Instagram Stories in engaging followers. This interactive, vertical video format that disappears in 24 hours (unless otherwise saved in your device) is quite effective in grabbing and keeping the attention of your target audience. It’s only available for mobile phones to make it even easier for you to create stories on the go.
In fact, over 50% of businesses use Instagram Stories every month. It’s prominently displayed at the top of user timelines, so your followers can immediately see if you posted a story. It’s pretty easy to use. You can even add fun stickers and filters to make your content even more interesting.
- Don’t Forget Your Hashtags
We cannot stress this enough – use relevant hashtags in every post! Hashtags allow your compelling posts to be discoverable, further expanding your reach.
Do some hashtag research to determine which hashtags your target market is using. Create a unique, branded hashtag so that you can lump all your posts together and supplement them with three to five more hashtags relevant to your specific post.
Unique, branded hashtags improve brand awareness and establish a solid brand personality. Branded hashtags can help you collect user-generated content. Nothing creates a more compelling brand story that images and posts of real people interacting with your brand.
Place a branded hashtag on your bio and encourage your followers to use this hashtag when posting photos of how they used your products. Of course, comment on their photos and regram their posts to show your appreciation.
While there are more ways for you to maximize the power of Instagram for your business, these five Instagram strategies will help you get the ball rolling in the right direction.