GUEST BLOGGER: 5 Facebook Marketing Mistakes to Avoid at All Costs

Despite the popularity of Social Media platforms such as Twitter and Instagram, Facebook still remains to be the widely used Social Media tool among them all. Due to its wide reach, Facebook is always a good place for brands and businesses to promote themselves.

Recent studies have found that an average user in the US spends around 40 minutes on Facebook each day. So choosing Facebook for your marketing promotions is always a good thing. Whether you are targeting baby boomers, Gen X, millennials and Gen Y, you can reach almost all of them via Facebook!

However, it is best to remember that Facebook is also constantly changing and updating its algorithms. To remain relevant, you have to keep up with these tech changes and comply with their quality guidelines. To keep your business relevant on Facebook, you must avoid these mistakes at all costs!

  1. Not using Facebook ads.

Many digital marketers would say that running Facebook ads is a costly campaign – and that is indeed true! However, if you know how to run Facebook ads efficiently, the money you spent will not go to waste. The wide reach and potential benefits of running a Facebook ad gives your business a higher chance of success than those who rely on organic likes and views.

However, if you are working on a very limited budget, you should know how to make the most out of it. First, make use of the Facebook Power Editor Tool so you can dictate where to put up your ads on the platform.

Certain placements will work better depending on your niche. If you are advertising a game or app for example, it would be best to place your ad on the Facebook mobile feed instead of putting it on the desktop sidebar.

  1. Not engaging with your readers/audience.

Facebook is first and foremost, a social tool. People go there to like, comment, and talk to friends and family. And that is what your brand or business should do too! You have to humanize your brand and engage with the readers and audience of your page. Ignoring the social aspect of your marketing efforts will eventually isolate your customers, and the disconnect will result to lesser customer retention and brand awareness.

So what to do? Engage your audience with different types of content and respond to their comments, queries and concerns! Say thanks to positive feedback, and offer an apology for unsatisfied customers. Show that your business cares, and that you are easy to do business/deal with.

  1. Posting the wrong type of content.

Posting content is a major way to initiate engagement among customers, but what kind of content is that? You have to be a bit versatile on this aspect. You have to strike a balance between talking about your brand/business, and talking about your customers and community. You have to prepare a variety of helpful topics so readers won’t get bored.

On Facebook, many entrepreneurs make the mistake of posting lengthy content and bland content. Remember, users are just browsing through their news feed all day – what makes you think that they will stop and read a very long post instead of sharing funny memes and looking at funny vine videos all day?

Unless you have already established a good following, posting lengthy content is best done on a blog. On Facebook, make your content shorter. Stick to 200 or 300 words. Don’t waste your reader’s time, and get to the point right away!

Another common mistake is posting bland content after bland content. Status updates are okay every now and then, but you have to accompany your posts with a relevant photo or video from time to time!

People are more attracted to visuals – especially on a platform like Facebook! If you have a lengthy content to post, you might want to try converting that into an infographic or photograph to make it more appealing to users.

  1. Not going on Facebook Live.

Many entrepreneurs and businesses are hesitant to go on Facebook Live because of discomfort, but this is actually a very effective tool when it comes to marketing! You can start short and simple by going Live to showcase introductory videos about you or the business. As you gain more traction, you can then promote your products and services through a live demonstration or seminar!

  1. Irregular posting and content updates.

This is very common, especially among businesses that established multiple business page. Pages that are not regularly updated with new content and engagements give the user an impression that the page is abandoned. It might also give the impression that certain business is already inoperational! To avoid this, just create one Facebook page for your business so you can easily manage it.

You don’t have to post something everyday, but you do have to come up with new content for at least once or twice a week. And even if you don’t have a new post, you have to attend to customer queries, concerns, comments, and messages! If you want your business to stay relevant, you must keep it updated.

Like any marketing plan, Facebook marketing entails a lot of planning and execution. However, the reward here is that your business can stay on top of its game! You get to meet a lot of your customers and create a small community that can help your business grow in sales and value.

 Author Bio:

Sarah Jacobs

Sarah Jacobs is an experienced writer who loves creating articles that can benefit others. She has worked as a freelance writer in the past making informative articles and fascinating stories. She has extensive knowledge in a variety of fields such as technology, business, finance, marketing, personal development, and more. Check out her company here: https://digitoolreview.com

Commitment……

Changes, changes, and more changes….that seems to be what is happening in Facebook on a constant basis.  I admit, it can be frustrating to try and keep up but also to find work-arounds when the glitches happen because of changes.  I am currently battling 4 glitches that are driving me crazy lol

The one thing I can be sure of, that doesn’t change, is how you market your business on Facebook.  Even with the changes, you can still successfully build a business however, you have to put the work in.  Doing a post per day on your Business Page, is just not cutting it anymore.  The algorithms seem to have changed again, meaning we need to double up our previous engagements to reach the numbers we used to achieve.

I hate to tell you but the reality is that you have to do so much more to get the visibility you need.  You need to be working your personal timeline, you need to be networking in the different groups, you need to think about creating your own group for your clients and potential clients.  You need to focus on selling you, selling your knowledge, teaching people, have some fun and sell your product/services.

You need to schedule time on your calendar and do this every single day!  This will help you to create a flow, a consistency, that will start to show you a return.  We all know that when we work it, we can achieve it.

You have to commit, otherwise, you can’t build successfully, you are competing for space in Facebook and the larger companies have a lot more money than us lol, so time to work it!

  • Be regular and consistent on your personal timeline
  • Network in at least 3 different groups
  • Post at least once per day on your business page
  • Engage on other people’s posts
  • Invest some money into Facebook Ads to bring more visibility to your business page
  • Share your business page posts into a variety of groups for more visibility
  • Have FUN

 

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What’s NEXT?

WOW, it has been awhile since I have done a blog!

I have been quite busy with both my business and my personal, that I have been focused on getting my work done for my clients, that I haven’t focused enough time on my own marketing.  It happens, we all fall into that trap, and that is okay.  The important thing is that you realize before it is too late lol

As I move forward, I am going to be eliminating my in-person elements of my business and going with online.  I will be offering some new packages that will allow me to continue to grow, but done online, over Zoom if needed.

I am working with a new client that is allowing me to go beyond the scope of what I have offered in the past.  We are working with developing a new website, get Shopify up and running for her products, doing a photo shoot to capture her products, some marketing materials and then getting her Social Media going and growing.  Once I have all the elements in place, I will be looking at offering this as additional packages to compliment my Facebook Business Page Management that I offer.

What is really cool, is that sometimes we don’t realize that we know more than we think.  I have been working this Social Media world for over 11 years and have learned so much from others, that I would just do the work without realizing that I had something more to offer.

I am on my next step in my journey and this one is going to be BIG for me!  I realized that I wanted to have more freedom to explore the mountains, do photography to capture the beauty around me, to just embrace my life.  In order for me to take this BIG step, I need to relook at what I do and where I am going to have to remove certain elements from my life.  These elements will be the ones that have me driving from one place to the next.  I need to be more structured (if that is even possible lol) to allow me more freedom to live this next part of my life.  I am looking at a new software that will help me to manage more but free up a ton of time.  It will allow me to me more productive in less minutes, HUGE for me!!

Time is of the essence and NOW is the time for me to make changes, because I am definitely not getting any younger lol

Have you ever really, really looked at what you do, even the little tasks, and wondered how you could turn them into something you offer?   Food for thought……..

30 Ways How To Get More Followers On Instagram

When Instagram was first launched, it was seen as just a fun social media platform where people could share their photos with friends and family.

However, since then, Instagram has made massive strides towards building businesses and brands.

Even though it’s fun appeal keeps getting better by the day, brands have opted to tap in its enormous potential to advertise and grow their businesses.

This blog will cover everything you need to know when trying learn how to get more followers on Instagram.

Now, Instagram has over 200,000 million active users who share over 50 million images on a daily basis.

The brand engagement rate on Instagram is impressive and anyone trying to put their brand out there on this social media platform is bound to benefit.  However, to reap the maximum benefits you will have to do it right.

More so, the competition is stiff and every brand on Instagram wants a piece of this pie.

In order to outperform your counterparts and become an Instagram unicorn, you will need the best tips and methods how to get more followers on Instagram.

So, how can you get more followers on Instagram?

Continue reading Ryan’s blog HERE

 

What to post on your Facebook Personal Timeline

Since Facebook states that we cannot use our Personal Timelines for commercial use, many people are unsure of what they should post to bring visibility to their business.

The goal here is to be talking about all the elements that make up your business, where you are going, what training you are taking, who you are working with, where you are speaking, what deliveries you receive; all elements that ultimately indirectly sell you and your business.  This is a great way to showcase everything that you do to enhance your business, enhance what you offer your clients, the knowledge you have, what you are learning to improve on your business.

I have put together some examples to help you think about how you can showcase your business.

Excited to be one of the table speakers at the Rock Your Biz event.  My focus will be finding out where business owners are stuck and give them some tips on how to get past it.

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Another GREAT meeting with the ladies from FemCity Bradford!

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Attending the WinterFresh Trivia Night to help raise funds for the York Region Food Network.  I am thankful for these women, who are small business owners but also great friends, as they helped me survive my lack of trivia knowledge lol

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Thanks to my girlfriend Darla for accompanying me to the CDC Lunch n Learn where I was one of the speakers, talking the world of Facebook.

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Excited for another Zoom Facebook Training today, I love teaching!!

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Look who I ran into at Rogers TV this morning!!  We were all guest speakers on the show!

P.S.  I would actually tag both of these ladies in the post which ultimately brings all of us more visibility.

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Today was all about learning from Guest Speakers, building relationships and selling our businesses.

P.S.  I would tag each of them as well

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As you can see, I have inserted a variety of different elements that make up some of the things I do but also showcases some fun things, like the Trivia night as I was with other business owners.  At no point, did I directly sell anything, I am just showcasing what “Tammy” is up to.

I also do two main posts, one on Mondays and one on Fridays.

Mondays I focus on outlining my week, what is going to keep Tammy busy.

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Fridays, I look back over my week and I review all the different success elements and I pick one to talk about.  I tell them why I feel that it was successful for me and also include some type of quote to support it.

Moving forward, I encourage you to sit down and make a list of all the activities that you do for building your business and determine what type of pictures you need to take (the more of you the better as people love seeing photos of us).

I hope this helps you to think a little differently about what you are posting on your personal timeline.

What happened and where do we go?

2018 brought us LOTS of disappointment with Facebook as they continued to get hacked from a variety of stand points and had us dealing with leakage of our personal information (just as a side note, Facebook was NOT the only ones doing this).  It also brought us many changes that as business owners, we had to figure out how to adjust.  Numbers are just not the same anymore, and we all had to get creative on how to get more visibility without investing in Ads.

With the decline in visibility to our Business Pages, many started incorporating more layers to what they were already doing, like Blogging and Newsletters.  We also saw many more groups get created that were managed by Business owners and their potential client base as it allowed us to get more personal and focus on building relationships to turn them into a hot client.

To move forward, we really don’t have a choice anymore….

  • we HAVE to get consistent
  • we HAVE to provide more education around our products/services
  • we HAVE to add more layers to what we are already doing
  • we HAVE to focus on building relationships through our personal timelines and groups
  • we HAVE to network
  • we HAVE to share our Business Page posts into the different groups to get more reach
  • we HAVE to stop selling all the time and focus on providing value

If you truly want to use Facebook to build a business, then you MUST commit to it.  You MUST schedule time on your calendar to do what you need to accomplish and STICK to it.  You can’t build if noone is seeing you.

 

 

Reflecting…..

Well, 2018 is coming to a close and it is always a great opportunity to reflect over the past year to understand your growth, what might have not worked, where you can make changes and figure out what is next.

➦ 2018 was a HUGE year for me for my business!!  I started regrowing back in 2017 when I did a 10 month Mastermind Program and this continued into 2018.  With my growth, I realized that I could not continue to move forward unless I hired helped, so I now have 2 people who help me daily with a variety of activities.  I have also been outsourcing different tasks that ultimately are a benefit to my clients.  This has allowed me to continue taking on more clients from Business Page Management and Coaching.

➦ I launched my Online Academy and had 9 business women jump on board with an opportunity to learn how to use Social Media, Blogging, Networking, Newsletters, Opt-Ins, monthly Zoom calls with me, and it has been great to watch the ladies grow and embrace what I have taught them.

➦ I launched the FemCity Bradford Collective and was ecstatic to fill the Collective with 25 Business Women BEFORE my official launch meeting!!  This was a true testament to all the building of relationships I have been doing for the last 10 years.

➦ I started with a Direct Sales company, that was at ground floor, however the company has still not launched in Canada, so I made a decision to walk away and put the Direct Sales industry on the back burner as it is not something that will fit with me at this time.

➦ I learned how to ‘fire’ myself from Clients and when to say ‘no” (still working on this lol).

➦ I restructured my calendar to work with everything that I wanted/needed to accomplish BUT will move into 2019 developing a new calendar as more changes are coming for me.  It is important that I manage my time effectively as I still want to take my weekends off.

➦ I took 3 vacations as travel has become one of my passions and I will continue to take a couple of trips a year.  I am very fortunate to be able to work my Facebook Business from anywhere in the world.

➦ We, as a family, went through some personal journeys BUT I am excited to say that things have taken a turn towards success.

I have gone through many ups and downs, both through business and personal, but have no regrets.  I have learned, I have embraced, I have resolved, I have become a better person.  Moving forward, there will be more changes and I am excited for them.  I have some new opportunities and will rework my calendar to be able to embrace them.  I will continue taking on new clients and at some point, look at hiring a 3rd person, if and when I need it.  I am not afraid anymore of having people help me as I know this is important for my own growth.

Embrace everything that comes your way and know that it is okay if sometimes things just don’t work out.  The bonus is that there will always be something you can learn from every single thing that enters into your life.

Cheers to an EXCITING 2019!!