Moving into 2018…..

Well we are coming to an end of 2017 and need to get prepared for 2018.

One of the things that we, as business owners, need to realize is that Social Media is not going away, it is only going to get bigger.  What does that mean?  It means that it is time for you to take it seriously.

Now, if you were to google the stats around Social Media, you will find that Facebook surpasses all of them, from many aspects.  It is truly a fantastic site for us to be able to build a business and it’s TIME to do something with it.

  • You need to work your Business Page, daily
  • You need to work your Personal Profile, daily
  • You need to interact in Groups, daily

The KEY to building a business in Facebook is BUILDING RELATIONSHIPS!!  You need to be personable, you need to talk to people, you need to ask questions, you need to teach, you need to motivate, you need to inspire, you need to listen, you need to interact.

By utilizing your Business Page, your Personal Profile, Groups, you can incorporate all of these elements and start to build the relationships that will ultimately lead to business.  Please note:  it doesn’t happen overnight, there is work involved and it takes the time to build it.

Soooooooo………you NEED to schedule your Facebook time on your calendar!!  You NEED to realize the importance of Facebook and how it CAN help to build your business.

I remember when I first starting using Facebook, over 10 years ago, for building my past Direct Sales business, I would spend a total of 6 hours a day on there.  I created groups for business owners where I encouraged them to interact, gave them topics to discuss, we had a ton of fun AND to be honest, it was what built my Direct Sales business.  Today, I spend 3 hours each morning for myself and my clients and then will check in throughout the day BUT if I am home working, then I am constantly working my Facebook.

I really can’t stress the IMPORTANCE of spending the time and doing the work on Facebook!!  Schedule at least an hour each morning to get what you need to get done and then make sure you are checking in throughout the day to keep the interaction going.  You can do this!!

P.S.  If you are looking for ideas on how you are going to work your Business Page, your Personal Profile and Groups, be sure to check out my “Facebook Marketing for Small Business Owners” document, ONLY $20!!  I PROMISE you won’t be disappointed, tons of information!!!

GUEST BLOGGER: Balance Hacks by Lynn Pelzer

Do you feel like you could accomplish more YET, you might just go crazy to do more? Ever see other Women doing IT and wonder, how the heck does she do IT?

Apparently, I am one of those women. I’m a mother of two, wife to a husband that has his own busy career, I volunteer, I am active at my church, I run two businesses and somehow everyday I show up (and manage to put my face on and do my hair). Well, it’s not by accident, in fact it’s purely and intentional. I’ll share with you my top three business and top three personal hacks that keep it altogether.

My top three business hacks that keep me sane and producing

  1. GOAL SETTING

How can we get where want to go if we don’t know where it is that we are trying to get to? December is a great time to set up 2018.
Here is what I do. I take some quiet time in Q4 to reflect on where my current year goals ended up, review what I did well, and where I fell short. Block off a couple hours of uninterupted time. I personally use a spiral notebook to break down my goals. I create an annual goal, quarterly goals, and monthly goals. The goals need to be clear they need to be specific and they need to be attainable. The next thing I do is breakdown what action steps will need to take place to achieve those goals. You can see that when I have the action steps written down and I come back to review what I have achieved, I can look at the action steps and know whether I did them or not. Accountability will keep you on track!

  1. SUNDAY PREP

This is a game changer! Part of this is just me and how I am wired and part I learned from a coach that I had. Make a checklist to go through on Sunday. Take an hour and get it done, you will be happy you did and when it becomes a habit, life will change!
Do you want to my checklist? Here it is.

  • Fill up the car with gas
  • Wash car and tidy inside
  • Review this weeks schedule, find any discrepancies of overlap
  • Review goals for the week
  • Prepare social media, meaning, prepare images, ideas, post plan
  • Create to do list of who to call or things to do
  • Tidy office/Desk
  1. SOCIAL MEDIA

Do any of you ever feel overwhelmed by social media? It is an incredible tool to use for networking, sales, branding, general visibility and it’s free, well mostly free. It can cost you a lot of time and disturb your balance. So, since we are talking about balance and keeping your sanity here are a few things I do create a lot of success and still not be a slave to it.

Know and accept that if you want to use social media for business, it does take daily consistent effort.

Create a checklist and live by it! Want to know mine? Here it is.

  • Check messages
  • Check notifications
  • Post on personal timeline
  • Go to my support list (people who like/comment my posts) and support them.
  • Go to the groups I manage and check activity and post
  • Handle friend requests in or out
  • Repeat in the evening

Have a content creation/post plan time either monthly or weekly. I use Buffer to plan but there are many other

Hire help when needed! If it takes you forever to do, you are best served to hire!

Top 3 Personal Hacks

  1. EXERCISE
    Brendan Burchard who wrote to book, High Performance Habits, interviewed the highest achievers all across the world and all of them did this one thing, exercise 5x per week or more. It doesn’t mean you need to be super buff, it means you need to move your body, pay attention to your health and it will help you be better focused. We all know we feel better when we do!
  2. BOUNDARIES
    Often people are surprised to hear the boundaries that I set for business. My boundaries allow me to be out of my home one night per week away from my family and one weekend or part of a weekend per month. Happy Lynn is a productive Lynn. For us women entrepreneurs that have husbands and family running our business can wear out it’s welcome if our family is feeling like they are second place. When you have boundaries around your time you will choose the most important items that will move your business forward only. Certainly you have heard this but have you lived it? NO is a complete sentence, use it more.
  3. GET ORGANIZED
    I think we would all agree that clutter around you will also clutter your mind. Sort it out, junk it out, donate, dump it. Get help if needed, this area untouched can weigh you down faster than anything. I learned from a mentor years ago to choose the number one monkey on your back that is the daily disruption, that thing the makes you go frantic more than you’d like to admit. Tackle it get that one thing done whether you have to hire somebody or ask a friend to come help you for taking evening away from social activity to get it done.

These points all seem simple and like something we all should know that we need to do. But are you doing them?

Which one of those six could you improve on that would benefit you the most? What if you lock it in your mind right now. Which one you go to work on and if you need help with it where are you going to get that help?

My passion is helping other Women to create a life of freedom. I hope that this will help you in some way.

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Follow Lynn Pelzer on Facebook:  Lynn’s Personal Profile

Owner | Life Freedom Project
Lifestyle and Residual Income Specialist
Email – lynn@lifefreedomproject.ca

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Who is the person behind the face?

Have you ever thought about those who follow you on your Business Page, whether they really know who you are?  I mean, we have many of them who are also on our personal timeline as friends, but there are followers who only see what you put on your Business Page.

So, following the lead of another business owner, Debbie Green from Sweet EverGray Baby, I thought I would tell you about ME, the person behind the face 🙂

  • I am a single Mom of 2 teenagers, 21 and 18
  • I teach part time at a College, working with International students, teaching them how to use Word, Powerpoint and Excel
  • I am on 2 Board of Directors’ teams
  • I started working right out of high school and was fortunate to land a job at a very large corporation when I was 21.  They hired me as a Secretary and I did 13 different jobs, working my way up and to learn as much as I could about business, before I quit to be a stay-at-home Mom
  • I drove a school bus for 2 years    school-bus-1563493__340.png
  • I got involved in Direct Sales, which is what ultimately led me to my current business, working with Small Business owners in the world of Facebook
  • I absolutely LOVE caesars    caesar
  • I absolutely LOVE drinking Coke BUT it must be in a can lol  download (2).jpg
  • I have 3 siblings, a sister who is 52, a brother who is 51, and a sister who is 36 (I am 50)….my younger sister was adopted when I was 14
  • I am self taught when it comes to computers
  • To settle my mind before going to bed, I play free slots on my tablet   casino-161438__340.png
  • I am a very organized, structured type person
  • I LOVE to travel    airplane-2744744__340.png
  • I have 3 tattoos
  • I would rather wear very comfortable clothing than dress up   yoga.png
  • When I am doing my videos, I am usually in my pajama bottoms, I just put on a nice top lol
  • I am as real as I can be, in everything I do
  • I am pretty positive however, I do have moments where I escape and cry, just to get it out
  • I don’t meditate, do yoga or anything that has me sitting for too long lol
  • I really dislike cooking, so I rely on others to make food for me lol   download.png
  • I LOVE pasta
  • I LOVE teaching people
  • I was born on the East Coast but grew up in Ontario

So, there you go, an insight to the person behind the face.  I would love for you to tell me 5 things about yourself, that reflects who you are 🙂

GUEST BLOGGER: The importance of building and managing a database

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Back in 2011 I decided to hang my hat up as a custom home builder and get into the real estate industry. I was already used to working for myself, and real estate sales seemed like a perfect fit. A great industry, however, not for the faint of heart. You must have tenacity and confidence, like most businesses.

What I quickly realized after I did my studies and was told about how much money you can make in this business, is that there is a path to getting there and it’s not by listening to the masses, surround yourself with knowledgeable, successful people and have them as peer mentors. As a builder, we built up a reputation, for high end, quality work and with that my business was mostly referral based and work just always rolled in. Most of our work came to us through a couple of architects.

As a realtor, all that went away. Within two years of start up in our industry it is widely known that that 80% fail and of that 80%, 20% take the lions share of the business out there. My biggest goal, be one of the 20%.  I was lucky enough to have some connections and quickly started calling people in my circles and within three months, had my first couple of transactions underway. Then I hit a wall. I thought, signs out in the community would just cause business to flow in, that’s some of what you are taught in training. Not So.

I had quickly realized that I knew less than I thought I did about the inner workings of the real estate industry. I had to quickly face my fears. Cold Calls, door knocking, what, that’s how I must get business outside of print advertising. Hmm, suddenly I am seeing that all the things I have anxiety over are the exact things I need to get over to succeed. As they say, be careful what you ask for.

I decided to enroll in some training to get used to door knocking and cold calling and got on with it, as I was told this is the best way to build a database of contacts. I went at it, nervous, often not liking cold calls or door knocking. Time and practice got me better at it, I just didn’t like going about business this way, so I set out to set ourselves apart in our industry. We live in Keswick, ON. A town of about 25000 people and just under 10000 households.

We didn’t have deep pockets full of money, so I was thinking, how can I build my business and database in the community without spending a ton of money. Print is very expensive and unless you get calls, can’t be tracked. I noticed that our community was heavily connected on Social media, specifically Facebook, so I started following some people in my industry in the U.S. because at that time, social media was not yet a viable corridor for business in our marketplace. I learned quickly how to communicate and create content that was causing us to stand out from the crowd and we started to build a following. Then, I began to create and run at this time, six Facebook groups. Keswick Rentals to real estate resource, Newmarket Rentals to real estate resource, Georgina Lakeside living, The ONES vehicle events, the Realtor Referral Network and our business page The York Region Eco Team. Each one is Niche based and since 2015 we have build up group membership to approximately 4800 people and another 1500 plus people on my personal wall. As of late Facebook has really been stepping it up and making it easier to communicate with those we don’t know through ad posts, boost posts and with active buttons and sign up forms. With clear intention, we keep our business and personal lives separate on Facebook. ONE THING that is a KEY factor in using social media and I mentioned earlier, is to surround yourself with the right people, personally and professionally. Don’t be scrolling for hours on end, reading one negative story after another, or in groups scrolling through all the dogma, it will affect your being and it was my single biggest motivator for who I keep on personal and business walls. I control the content and energy in my groups in a positive manner and on my personal wall as well. You don’t need to unfriend or delete people. The negative ones will begin to fall away on there own. We all have stuff in our lives. Facebook should not be a portal for it. Look at it this way. Think of someone famous that uses Social outside of Donald Trump. They often share all the great highlights of there lives. Family, places, contribution to society and then they walk away. They don’t applaud or condemn those that remark to their posts, they simple create a reason for you to follow them as a fan, a leader, or for your inspiration, so that you can take this into your own life and create paths to joy and success.

People know what we do, so we do not breach that trust by boring them on our personal walls with business. Because we communicate with these people with frequency through our Niche based focus. Since 2015, we have been able on average, generate commission sales of between 80,000 to 100,000 plus each year and it is growing, with very little ad spend, until recent times, all organic, just time and genuine interest invested. In 2016, that amounted to close to 40% of how we generated income in our business.

Leadership was telling me if you really want to be successful, build a Niche based business, I was like Huh, what, HOW. They said, that’s up to you to figure out, so I sat down and started to think of what can we do that no one in our community is doing from a real estate standpoint. Giving back was important to our family, so we decided we will start doing events. Our 1st, a community garage sale for the neighborhood we lived in. I got graphics done, picked a date and then communicated through our groups and other groups in town. I also went door to door and got close to 50 homes to sign up and picked up two listings from that effort. We handled the permits, arranged to tables for those that needed them through a local supplier and I also called a friend with a green house business that donated all his end of season flowers and vegetable plants that we sold at our house with all the proceeds going back to local organizations/charities. Since starting that in 2014, We then started a yearly pie giveaway to celebrate Thanksgiving. We went to a local market and got them onside to pick up a portion of the cost and then approached a local lender to get involved and each year we giveaway 200 pies at our event, with a car show, music, face painting, our ask is to bring non-perishable food items that we donate to the local food pantry in exchange for the pie and fun times. In 2015 we started a local car show in Georgina, every Saturday night May to September, free to the public. We fund it from our real estate business, local grant, calendar sales from a calendar I create each year, with pictures from the weekly shows. We have gotten our lottery license and hold a weekly 50/50 draw, half goes to a weekly winner and half back to one of four chosen charities each summer.

We are now known as the Event King and Queen of Georgina. It is a fun and rewarding Niche we have tapped into. We have really gotten our brand built up quickly and relatively low cost, by influencing local businesses to contribute to our events, so we can offer prizes, etc. This in turn got us connected to the community. At each one of our events we have numerous prizes we are giving away and we have people filling out ballets for the prizes, along with stay in touch cards, so that we can update them on our events and how much we are giving back to the community, pictures, etc. My singular goal was to not abuse the privilege of people filling out cards and then have us harassing them. We always approach everyone from the mindset of contribution and have our brand softly build into all of it. Because of our events, open houses, door knocking, client communication, meeting people we have built our database to over 4100 individuals with emails, addresses and phone numbers, double that, when you include all of our Facebook communities, close to double that again when you include all the other platforms, like Linked In, Twitter, Pinterest, etc.

This brings me to my final point of how to build up a database of client information, management!!

I quickly realized that we needed to get a Database management system. I looked at many and wanted one that best suited our needs and wants. We use a cloud based app called Contactually. It is easy to use, integrates well across all our platforms and allows me to segment all the different ways we are connecting with people and communicate with them in very focused ways. It also integrates well with Video. We use Bomb Bomb as our templated video host to communicate with our database.

It is key that you touch your database with frequency. In our industry, we are trained that you should be communicating 33 times per year. We took this very seriously and sat down and created a plan that comes from contribution first and foremost. When it comes to asking for business, we never ask directly for business and we share how clients benefit by having my 30 plus years of build knowledge at their side. We always ask who they know that may need our services and come back around to them if they are responding to us. We always reward our referrals generously. We cannot advertise this, compliance rules do not allow it, so make sure your able to do that within your business, otherwise you could get yourself in trouble.

We do a lot of video, along with edgy marketing that in not conventional in nature, always listening and learning new ways to communicate. It works, especially when you tap into your genuine self. You must however push past glass ceilings. True success lies just beyond what you believe you are currently capable of. We have gone from not being known in our community in 2014 to being in the top ten percent of realtors in our community. We didn’t spend tons of money with print ads, or highways signs, we utilized technology, social media and coming from contribution by getting out into the community with events and leveraging others through solid ideas, planning and doing what we say we will do. This has caused our business to be primarily driven by referrals now and in real estate, this is a far more economical way to build your business and I am sure, same goes for most businesses.

The Brick and mortar way of doing business is fading away. Case in Point. Amazon, versus Sears, Netflix versus Blockbuster.

There is an abundance of business everywhere in any type of economy. Just step into it and stay focused on your end goals and do not waver. Keep moving, embrace technology and leverage people…. You MUST attract people and cause them to want to communicate with you. CONTRIBUTION and TRUST are key. Then they will do business easily with you.

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Gary Semeniuk, Sales Representative.

The York Region Eco Team/Keller Williams Realty centres, Brokerage. www.yorkregionecoteam.com Email, info@yorkregionecoteam.com Facebook,  www.facebook.com/theyorkregionecoteam

GUEST BLOGGER: Turn Rejection Into Reflection to Get What You Want.

Thank you to Laurie Hunt for opening up and sharing her thoughts, as well as giving up some tips on how we can deal with rejection.

A couple weeks ago I received a ‘rejection’ notification email. I had applied to an organization with which I felt a great deal of alignment of purpose, values and what they were trying to accomplish. Truthfully, I felt that I was natural fit. That all my varied experience in organizational development, leadership, non-profit consulting, athletics, mentoring and coaching meant I was ideally suited to set up a local branch of this U.S. based non-profit that is looking to expand globally.

After evaluating the opportunity carefully and deciding that I wanted to be a part of the organization, I submitted my application. I was quickly granted a video interview the following day with two senior staff of the organization. I was right! They had to be very interested in me to respond so quickly.

After the interview was complete, I felt depleted rather than excited. From my end, I thought I handled the interview well, responding to their questions thoughtfully and with enthusiasm. Yet something felt off. I couldn’t quite put my finger on what it was that caused my energy to drain. Then, just as quickly as they scheduled the interview, I received my rejection email the next day.

My immediate reaction was huge disappointment. Part of me was very surprised and another part of me wasn’t because of the impact the interview had on me. They said my way of doing things didn’t align with theirs and that some of my projects wouldn’t fit with setting up a branch for them. They must have misunderstood who I am and how I do things! I quickly typed up a response clarifying my perspective and asking them to reconsider.

Then I went for a run. It was a big decision on my part to apply in the first place and their rejection caused me to feel off balance. Getting outside and moving always helps me find a fresh perspective on a situation, especially troubling ones.

The conversation I had with myself went something like this:

Laurie: OK. Well that wasn’t the result I expected. However, since I believe things work out the way they are meant to, what’s the reason for this rejection?

Inner Self: You felt a disconnect between who they said they were and how they treated you in the interview. They said they are creating a warm, friendly, non-competitive environment and yet they were cool and formal in the interview. It wasn’t a conversation. It felt more like an interrogation. Well not quite that severe, but similar. Who they were being doesn’t actually align with what’s important to YOU.

Laurie: Well, yes. That’s true. My comment after the interview was ‘that was strange’. After my many years of experience in HR and interviewing, that was not a best practice interview by any means.

Inner Self: You also have said that your More-In-Me Movement is important to you. You are launching soon and if you were accepted by this organization, your focus would be on creating that entity and not your own work. You have been so excited to bring all your skills, experience and passion to your More-In-Me Movement.

Laurie: That’s true too. It seems that this rejection is a good thing. Reminds me of my tendency to help others and put their initiatives and businesses ahead of my own. LOL. Saying no was the best possible outcome for what really matters to me and where I want to focus my time and energy.

My learning from the reflection resulting from the rejection is invaluable and will serve as a reminder in the future to say no when other ‘shiny things’ show up to distract me from what I say is most important to me.

It took a week for them to reply the second time and say they were not changing their minds. By then I had firmly decided that I did not want to work for them. I had wondered how I would say no if they came back and said yes. But I didn’t have to. Things have a way of working themselves out when we trust in the unfolding and stay true to ourselves.

Here are three suggestions for dealing with rejection:

  1. Turn rejection into reflection. What did you learn from the experience? Ask, what else? What’s possible that wouldn’t have been if you were accepted? What do you really want?
  2. Do your best and accept the outcome in the end. You may not be happy with the result, however, dwelling on it won’t serve you. Ask yourself, what would you do differently next time? Did you do your best? What other options are out there? There are always more options.
  3. Most importantly, don’t take it personally. Rejection isn’t about who you are. It’s about what they want and their perception of how well your skills, experience, and approach fit with theirs. If they don’t see a fit, then it’s not likely the right opportunity for you. After all, they know their organization or situation best. And it means there is something else out there that is going to be just right for you. You get to choose too. It’s never just a one-way street although it sometimes can feel that way. You get to evaluate how well they fit with what’s important to you. Turn rejection info reflection and trust your instincts. Be a possibilitarian and see what else is available for you to discover. There’s more for you out there.

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Laurie Hunt believes everyone has more in them. Calling herself a possibilitarian and system disrupter, Laurie works with clients to discover their ‘more-in-me’ by seeing new possibilities and disrupting the habits and patterns that may get in the way. Laurie recently launched The More-In-Me Movement. It’s a movement because she wants to get people moving – literally- towards what they say they want in life, work and family. 

GUEST BLOGGER: Why content marketing is no longer “optional” for your business

Cast your mind back ten years ago. The world was a different place. Twitter was only just coming into its own, businesses promoted their services in magazines and newspapers, and the iPhone was unveiled by the late Steve Jobs. Crazy how much changes in a decade, huh?

Today, there have never been so many ways to market your small business. Indeed, the internet has made it easier than ever to sell products and services to the world, and opening a bricks and mortar store is a thing of the past. Yet, despite social media and drag-and-drop website builders making marketing more accessible than ever before, there are still some things that you must do in order to promote your small business most effectively.

One of those digital marketing techniques is content marketing, which, simply put, involves you creating content (like blog posts, social media GIFs and infographics) and sharing it online. People are consuming more content than ever before – the chances are that you are consuming content from your favourite brands and influencers every day.

Five years ago, blogging and content marketing was considered a “nice to have” and helped you make a splash online. Today, it’s a technique that cannot be avoided. If you want to get ahead and grow your small business online, you need to start publishing today. Here’s why.

  • You’re already behind

Visit one of your competitors’ websites and click on their ‘blog’ section. When was it last updated, and how many blog posts have they published? If the answer is anything more than you, then you’re already behind what everyone else is doing and you risk losing out on business because of your competitors’ forward-thinking actions and attitudes to marketing.

Every blog post your competitor publishes is one more than you – and another chance for them to rank on Google for a term that you probably hadn’t even thought about.

The good news is that you can still catch up – and you don’t even have to put in as much time and effort as they have if you know what you’re doing.

Brian Dean’s skyscraper technique is a great example of this. Simply take the content that your competitor has published and rank for, and make it ten times better.

Add resources, go into more detail, turn it into an infographic or bring video and animation to the table. Just do something that takes the content to the next level, and get it published as soon as you can.

From there, you can reach out to bloggers and let them know about your swanky new creation; if they like it enough, they might share it on social or link to it in their content.

  • Content can convert

Perhaps one of the biggest benefits of content marketing is its ability to help convert your visitors and readers into leads and customers. While the main purpose of your content should be to inform and entertain your audience, a secondary aim should be to extract data from readers or get them to enter your sales funnel. You can do this with a call to action.

Calls to action can be added to the bottom of every post manually (for example, “if you want to find out more about our latest products, click here”) or you could set up code in your website’s template or theme to automatically add a call to action to the bottom, or inside of, your content. You can do this on your website with a WordPress CTA plugin.

  • Google wants to reward you

Let’s talk about search engine optimisation. Long-form, engaging content that offers value to your readers and is linked to by other bloggers will rank highly and help you increase the amount of organic traffic coming to your website. And so every time you add a new post to your website, you’re giving Google another reason to come back to your website and crawl it – and as such, you’ll have another chance to rank for a competitive term or search query.

If your blog section is empty or non-existent, then Google won’t be able to give you the same ranking benefits as a site that has lots of juicy content published on a regular basis. That means it’ll be harder to rank for your keywords and harder to stay there if you do.

  • You’re future-proofing your business

The truth is that nobody knows where the digital marketing world will be in ten years’ time. Of course, we’re beginning to make strides into live video and virtual reality, but there’s still a need for written, engaging content – and there probably always will be. Just like how radio and television revolutionised news and media, video and VR will change how we consume content – but that doesn’t mean ‘traditional’ methods like written content will die out.

By writing content on a regular basis (like once a week, twice per month) will allow you to create a “bank” of valuable resources that drive consistent traffic to your website. And as your material becomes stale or outdated, you can go back over them and refresh and reuse them to keep them at the top of search engine results pages. After all, Google is known to favour older content than fresh content that’s only just been published.

We’ve only just scratched the surface on why content marketing is so important for your business, and there’s certainly more than we could cover. Like how content can streamline your social media strategy and send more referral traffic to your website; or how content can help you generate backlinks through blogger outreach and guest blogging.

The truth is that the benefits of content marketing are endless, so starting today will help you land more customers and keep your business as competitive and current as possible. So what are you waiting for – it’s time to dust off your keyboard, fire up your CMS and start writing quality content that your customers are just waiting to read. Good luck!

About the Author

Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation. 

Black Mirror

Not sure if you know what Black Mirror is but it is a show on Netflix that centers around dark and satirical themes that examine modern society, particularly with regard to the unanticipated consequences of new technologies.

I have caught a few episodes and have been very intrigued about it as it really is giving us a good perspective on what the future holds for us when it comes to technology.

I have thought about what I have watched and realize they hit on some key points with regards to social media.  One episode, “Nosedive” focused on how we rely on social media to rate us, to give us thumbs up, to build our confidence, to have us fit in to a higher class.  As you meet each person in real life, you are instantly taken to their profile on your mobile (which means your mobile NEVER leaves your hand) and you must rate your encounter and depending on your overall rating, determines where you live, who you can hang out with, where you can shop…..you get the picture.

Why I was intrigued by this is that I see this happen all the time in social media in the sense of being rated.  We put up a picture and we watch our notifications to see how many people like/comment on it.  If someone that you are expecting to respond and they don’t, you start to formulate negative thoughts and question why.  You can imagine how this is affecting our youth of today.  I mean, they LIVE on social media (Instagram, SnapChat) and every picture is worth a thousand words, leading to approval.  Sad, that we have created this environment and to think that it will only get worse as the world of technology continues to grow.

So, how do we as a society stop it?  I wish I had an answer but I really don’t because as adults, don’t we do the same?  Don’t we try and take the perfect picture and hope to get the response that we need to feel good about ourselves?  We rely on other people to judge us, YES, judge us.   So, how do we teach the youth of today, and their children, that this is not how confidence is built?  How do we guide them down a path to not rely on social media when technology is only going to get bigger and bigger?

Food for thought………