How are you “creating your presence”?

My tagline is “Creating your Presence” and what this means is that YOU need to be seen on Social Media, YOU need to sell YOU!

When we have made the decision to start using Social Media to build our business, there are many aspects that you need to consider:

  • How do I want to be seen?
  • How do I want my business to be seen?
  • What are my values?
  • Who am I?
  • Who are my potential clients?
  • Which Social Media platforms are they using?
  • What is my marketing strategy?
  • What message am I sending?

You need to take the time and answer these questions, in great detail, so that you can determine which Social Media sites you are going to focus on, what is the content you will be providing and how much time do you need to dedicate to it.

The mistake that many people make is that they believe they need to be working ALL Social Media sites and it is leading to being very time consuming.  Which in turn, causes people to give up or not get the growth they expected.

I encourage you to find your primary and secondary Social Media sites to focus on (based on where your target market is sitting) and make a marketing plan for both based on the above questions you answered.  From there, you need to schedule time on your calendar to focus on these platforms DAILY.  You can’t build a presence, you can’t build a business, without committing to it every single day.  Popping in and out will not help you to reach the goals you have set out to obtain.  It is a HUGE commitment and don’t let anyone tell you that it isn’t.

There are more elements that need to be considered when building your online presence.  You need to look at blogging, free opt-ins, networking on and off the computer, doing speaking engagements.  We live in a very competitive online world and you have to stand out above the rest.  This is why it is important to understand the value of selling yourself.  People buy/support because of the like/know/trust factor.  It is NOT going to happen overnight, I wish I could tell you that, BUT the reality is that it will take time, lots of time, to build your presence and see a return in your hard work.

When thinking about your marketing plan, I want you to go beyond your business.  I want you to look at the other elements that are available on these platforms and take advantage of them.  Look at groups, look at your personal profiles, how can you use them to create your presence?  Schedule the time needed to focus on the other elements that are available to you and go a step beyond in creating your presence.

When you commit the time to creating your presence, you will see a growth in your business BUT it takes time, don’t expect it to happen overnight and don’t fall into the trap of the “get rich quick schemes”.

Go out there and “sell you”!


GUEST BLOGGER: Finding the work/life balance when starting a business

Creating a business from scratch is not easy. It takes a lot of drive, goal-setting and most importantly: TIME. When you’re seeing your business grow from the ground up, it makes you want to say yes to everything. Soon, however, all the hours in the day disappear, and you lose precious family time or even just personal leisure time.

At first, it might feel like you have unlimited stores of energy that you can dedicate to your business (the excitement is real!) but if you’re not careful, too much work will start to wear on you.

Here are some important tips to keep in mind while creating a work/life balance:

  1. Know When The Work Day is Over

We are so connected to our devices! If you’re starting a new business, it’s seems natural to be your own 24-hour network. But shutting things off for the night is essential. In order to be more productive in the future, it’s best to set a time where you switch off business and focus on winding down. Not only will this help you sleep better, it will give you an opportunity to build discipline in finding the work/life balance we all crave.

  1. What are Your Time-Wasters?

What do you do in the day that is productive towards your goals? It can be little things, like posting a brand-relevant message on Facebook, or sending out a few introductory emails. Social media is PIVOTAL for business (I know a thing or two about that…), but are you using it for too much leisure time? How much time do you spend scrolling down your Facebook feed during your precious “working hours”? Sometimes old habits die hard!

We all need to re-evaluate what is important in order to make sure our time is used to grow the business and spend quality time with people we love.

  1. Social Self Care is Very Important

Speaking of people we love: when you’re running a business, you often forget to take care of yourself! Simple things like diet and exercise are obvious – but what about social health? Don’t abandon your friends! Try your best to make plans and stick to them. It will help you stop focusing on work 24/7, and actually leave your office every now and then. Friends can be great supporters of your vision, by the way, and that support comes from building strong bonds.

  1. Make Small Achievable Steps

A brand new business is like having a new baby! You have to nurture it and give it plenty of attention. But you can’t do everything all at once and expect it to run smoothly. Are you spending 12 hours a day glued to the screen when you’re only aiming for 4? Quitting cold turkey will backfire. Try weaning yourself off, hour by hour, until you find the right workflow that fits for your blossoming company. You’ve probably heard the phrase “Work smarter, not harder.” Keep an eye out for efficient solutions that help you get your business off the ground without taking up all your time to do it.

There isn’t a formula for the perfect work/life balance. Everyone has different lifestyles, workflows and circumstances that create their own unique challenges. However, once you find that golden balance that works for you, your new business and your home life will thrive!

This is a guest post by Josh Elkin, founder of Best Coast Marketing a marketing agency that helps increase our clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity and self-improvement.

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I wanted to take this opportunity to reflect over the past year as 2017 brought many different elements from both personal and business sense.

I started the year with working towards finishing my 10 month Mastermind program that I invested in and can tell you that it was a HUGE impact with my business, from many levels.  I grew as a person, I developed more free downloads, changed my pricing, implemented some new packages and increased my client base.  I realized my value and that changed how I presented myself, how it allowed me to believe that I was the expert in Facebook.  It is amazing when you change your mindset as to what you can accomplish.

I also learned how to say “no” more and to know when I wasn’t the “right” fit for a client.  Sometimes, we have to realize that not everyone is a good fit and we have to release ourselves from it (but do recommend them to someone else).  I also embraced more of my competition and developed relationships with them so that when I wasn’t the right “fit”, I could refer them to another Social Media person.  We all have our own talents, our own ideas, our own personalities and together we can provide services to everyone who needs them.

I think one of my BIGGEST “learns” this year was that I was more than just a Facebook Trainer, I was a coach.  Never would I have thought that people would hire me to coach them regularly on completing their social media goals.  Being able to provide them with guidance, marketing ideas, strategy, training, inspiration and of course structure (that is one of my fortes), was something I had not realized I had become and it feels awesome!!

I had the opportunity to travel this past year, a trip to Italy and to Whistler.  Italy was a celebration for completing the Mastermind Program with the others who also participated.  It was an outstanding trip, I fell in LOVE with the Amalfi Coast, truly spectacular!!  Whistler was a family trip with myself, my daughter, my boyfriend and his daughter.  We did 5 hikes (and yes some were killers lol) and embraced the world surrounding the mountains, just unbelievable.

One of the biggest “personal” elements that happened this past year, was with my daughter.  Many don’t know, but as a family, we have been working with our daughter to help her battle anxiety and depression.  I had to adjust my work schedule to be here for her, to be her “rock”, to help her understand and to work at getting her the help she needed.  We are now on the right track, in the past 2 months, and she is seeking regular therapy and on meds.  She was not able to attend College, so we had to withdraw her and she was not able to hold down a job.  I decided to hire her to help me with some admin work, as she really wanted to feel as though she was doing something.  She has struggled with leaving the house, unless I was with her, and we are slowly working towards her getting her life back and not being afraid of the “outdoors”.  As a family, we have all come together (her father and brother as well) to help and support her and we believe that she is on the road to being the person she eagerly wants to be.

As I move into 2018, I have to admit to you that I have not set any goals.  For me, I take each day as it comes, develop some ideas as they come to my mind and continue to push myself to grow and achieve.  Every day, I do reflect on what I have done and what I need to do and then I do it.  It is part of who I am.  So, that means, that I can’t tell you what my goals will be this coming year but they will fall into place as I continue to grow.

I want to thank each one of you for always supporting me, for encouraging me, for pushing me, for believing in me.  It I didn’t have you, then how can I continue to grow my business and push myself towards success?

Let’s ROCK 2018!!!

Moving into 2018…..

Well we are coming to an end of 2017 and need to get prepared for 2018.

One of the things that we, as business owners, need to realize is that Social Media is not going away, it is only going to get bigger.  What does that mean?  It means that it is time for you to take it seriously.

Now, if you were to google the stats around Social Media, you will find that Facebook surpasses all of them, from many aspects.  It is truly a fantastic site for us to be able to build a business and it’s TIME to do something with it.

  • You need to work your Business Page, daily
  • You need to work your Personal Profile, daily
  • You need to interact in Groups, daily

The KEY to building a business in Facebook is BUILDING RELATIONSHIPS!!  You need to be personable, you need to talk to people, you need to ask questions, you need to teach, you need to motivate, you need to inspire, you need to listen, you need to interact.

By utilizing your Business Page, your Personal Profile, Groups, you can incorporate all of these elements and start to build the relationships that will ultimately lead to business.  Please note:  it doesn’t happen overnight, there is work involved and it takes the time to build it.

Soooooooo………you NEED to schedule your Facebook time on your calendar!!  You NEED to realize the importance of Facebook and how it CAN help to build your business.

I remember when I first starting using Facebook, over 10 years ago, for building my past Direct Sales business, I would spend a total of 6 hours a day on there.  I created groups for business owners where I encouraged them to interact, gave them topics to discuss, we had a ton of fun AND to be honest, it was what built my Direct Sales business.  Today, I spend 3 hours each morning for myself and my clients and then will check in throughout the day BUT if I am home working, then I am constantly working my Facebook.

I really can’t stress the IMPORTANCE of spending the time and doing the work on Facebook!!  Schedule at least an hour each morning to get what you need to get done and then make sure you are checking in throughout the day to keep the interaction going.  You can do this!!

P.S.  If you are looking for ideas on how you are going to work your Business Page, your Personal Profile and Groups, be sure to check out my “Facebook Marketing for Small Business Owners” document, ONLY $20!!  I PROMISE you won’t be disappointed, tons of information!!!

GUEST BLOGGER: Balance Hacks by Lynn Pelzer

Do you feel like you could accomplish more YET, you might just go crazy to do more? Ever see other Women doing IT and wonder, how the heck does she do IT?

Apparently, I am one of those women. I’m a mother of two, wife to a husband that has his own busy career, I volunteer, I am active at my church, I run two businesses and somehow everyday I show up (and manage to put my face on and do my hair). Well, it’s not by accident, in fact it’s purely and intentional. I’ll share with you my top three business and top three personal hacks that keep it altogether.

My top three business hacks that keep me sane and producing


How can we get where want to go if we don’t know where it is that we are trying to get to? December is a great time to set up 2018.
Here is what I do. I take some quiet time in Q4 to reflect on where my current year goals ended up, review what I did well, and where I fell short. Block off a couple hours of uninterupted time. I personally use a spiral notebook to break down my goals. I create an annual goal, quarterly goals, and monthly goals. The goals need to be clear they need to be specific and they need to be attainable. The next thing I do is breakdown what action steps will need to take place to achieve those goals. You can see that when I have the action steps written down and I come back to review what I have achieved, I can look at the action steps and know whether I did them or not. Accountability will keep you on track!


This is a game changer! Part of this is just me and how I am wired and part I learned from a coach that I had. Make a checklist to go through on Sunday. Take an hour and get it done, you will be happy you did and when it becomes a habit, life will change!
Do you want to my checklist? Here it is.

  • Fill up the car with gas
  • Wash car and tidy inside
  • Review this weeks schedule, find any discrepancies of overlap
  • Review goals for the week
  • Prepare social media, meaning, prepare images, ideas, post plan
  • Create to do list of who to call or things to do
  • Tidy office/Desk

Do any of you ever feel overwhelmed by social media? It is an incredible tool to use for networking, sales, branding, general visibility and it’s free, well mostly free. It can cost you a lot of time and disturb your balance. So, since we are talking about balance and keeping your sanity here are a few things I do create a lot of success and still not be a slave to it.

Know and accept that if you want to use social media for business, it does take daily consistent effort.

Create a checklist and live by it! Want to know mine? Here it is.

  • Check messages
  • Check notifications
  • Post on personal timeline
  • Go to my support list (people who like/comment my posts) and support them.
  • Go to the groups I manage and check activity and post
  • Handle friend requests in or out
  • Repeat in the evening

Have a content creation/post plan time either monthly or weekly. I use Buffer to plan but there are many other

Hire help when needed! If it takes you forever to do, you are best served to hire!

Top 3 Personal Hacks

    Brendan Burchard who wrote to book, High Performance Habits, interviewed the highest achievers all across the world and all of them did this one thing, exercise 5x per week or more. It doesn’t mean you need to be super buff, it means you need to move your body, pay attention to your health and it will help you be better focused. We all know we feel better when we do!
    Often people are surprised to hear the boundaries that I set for business. My boundaries allow me to be out of my home one night per week away from my family and one weekend or part of a weekend per month. Happy Lynn is a productive Lynn. For us women entrepreneurs that have husbands and family running our business can wear out it’s welcome if our family is feeling like they are second place. When you have boundaries around your time you will choose the most important items that will move your business forward only. Certainly you have heard this but have you lived it? NO is a complete sentence, use it more.
    I think we would all agree that clutter around you will also clutter your mind. Sort it out, junk it out, donate, dump it. Get help if needed, this area untouched can weigh you down faster than anything. I learned from a mentor years ago to choose the number one monkey on your back that is the daily disruption, that thing the makes you go frantic more than you’d like to admit. Tackle it get that one thing done whether you have to hire somebody or ask a friend to come help you for taking evening away from social activity to get it done.

These points all seem simple and like something we all should know that we need to do. But are you doing them?

Which one of those six could you improve on that would benefit you the most? What if you lock it in your mind right now. Which one you go to work on and if you need help with it where are you going to get that help?

My passion is helping other Women to create a life of freedom. I hope that this will help you in some way.


Follow Lynn Pelzer on Facebook:  Lynn’s Personal Profile

Owner | Life Freedom Project
Lifestyle and Residual Income Specialist
Email –


Who is the person behind the face?

Have you ever thought about those who follow you on your Business Page, whether they really know who you are?  I mean, we have many of them who are also on our personal timeline as friends, but there are followers who only see what you put on your Business Page.

So, following the lead of another business owner, Debbie Green from Sweet EverGray Baby, I thought I would tell you about ME, the person behind the face 🙂

  • I am a single Mom of 2 teenagers, 21 and 18
  • I teach part time at a College, working with International students, teaching them how to use Word, Powerpoint and Excel
  • I am on 2 Board of Directors’ teams
  • I started working right out of high school and was fortunate to land a job at a very large corporation when I was 21.  They hired me as a Secretary and I did 13 different jobs, working my way up and to learn as much as I could about business, before I quit to be a stay-at-home Mom
  • I drove a school bus for 2 years    school-bus-1563493__340.png
  • I got involved in Direct Sales, which is what ultimately led me to my current business, working with Small Business owners in the world of Facebook
  • I absolutely LOVE caesars    caesar
  • I absolutely LOVE drinking Coke BUT it must be in a can lol  download (2).jpg
  • I have 3 siblings, a sister who is 52, a brother who is 51, and a sister who is 36 (I am 50)….my younger sister was adopted when I was 14
  • I am self taught when it comes to computers
  • To settle my mind before going to bed, I play free slots on my tablet   casino-161438__340.png
  • I am a very organized, structured type person
  • I LOVE to travel    airplane-2744744__340.png
  • I have 3 tattoos
  • I would rather wear very comfortable clothing than dress up   yoga.png
  • When I am doing my videos, I am usually in my pajama bottoms, I just put on a nice top lol
  • I am as real as I can be, in everything I do
  • I am pretty positive however, I do have moments where I escape and cry, just to get it out
  • I don’t meditate, do yoga or anything that has me sitting for too long lol
  • I really dislike cooking, so I rely on others to make food for me lol   download.png
  • I LOVE pasta
  • I LOVE teaching people
  • I was born on the East Coast but grew up in Ontario

So, there you go, an insight to the person behind the face.  I would love for you to tell me 5 things about yourself, that reflects who you are 🙂

GUEST BLOGGER: The importance of building and managing a database


Back in 2011 I decided to hang my hat up as a custom home builder and get into the real estate industry. I was already used to working for myself, and real estate sales seemed like a perfect fit. A great industry, however, not for the faint of heart. You must have tenacity and confidence, like most businesses.

What I quickly realized after I did my studies and was told about how much money you can make in this business, is that there is a path to getting there and it’s not by listening to the masses, surround yourself with knowledgeable, successful people and have them as peer mentors. As a builder, we built up a reputation, for high end, quality work and with that my business was mostly referral based and work just always rolled in. Most of our work came to us through a couple of architects.

As a realtor, all that went away. Within two years of start up in our industry it is widely known that that 80% fail and of that 80%, 20% take the lions share of the business out there. My biggest goal, be one of the 20%.  I was lucky enough to have some connections and quickly started calling people in my circles and within three months, had my first couple of transactions underway. Then I hit a wall. I thought, signs out in the community would just cause business to flow in, that’s some of what you are taught in training. Not So.

I had quickly realized that I knew less than I thought I did about the inner workings of the real estate industry. I had to quickly face my fears. Cold Calls, door knocking, what, that’s how I must get business outside of print advertising. Hmm, suddenly I am seeing that all the things I have anxiety over are the exact things I need to get over to succeed. As they say, be careful what you ask for.

I decided to enroll in some training to get used to door knocking and cold calling and got on with it, as I was told this is the best way to build a database of contacts. I went at it, nervous, often not liking cold calls or door knocking. Time and practice got me better at it, I just didn’t like going about business this way, so I set out to set ourselves apart in our industry. We live in Keswick, ON. A town of about 25000 people and just under 10000 households.

We didn’t have deep pockets full of money, so I was thinking, how can I build my business and database in the community without spending a ton of money. Print is very expensive and unless you get calls, can’t be tracked. I noticed that our community was heavily connected on Social media, specifically Facebook, so I started following some people in my industry in the U.S. because at that time, social media was not yet a viable corridor for business in our marketplace. I learned quickly how to communicate and create content that was causing us to stand out from the crowd and we started to build a following. Then, I began to create and run at this time, six Facebook groups. Keswick Rentals to real estate resource, Newmarket Rentals to real estate resource, Georgina Lakeside living, The ONES vehicle events, the Realtor Referral Network and our business page The York Region Eco Team. Each one is Niche based and since 2015 we have build up group membership to approximately 4800 people and another 1500 plus people on my personal wall. As of late Facebook has really been stepping it up and making it easier to communicate with those we don’t know through ad posts, boost posts and with active buttons and sign up forms. With clear intention, we keep our business and personal lives separate on Facebook. ONE THING that is a KEY factor in using social media and I mentioned earlier, is to surround yourself with the right people, personally and professionally. Don’t be scrolling for hours on end, reading one negative story after another, or in groups scrolling through all the dogma, it will affect your being and it was my single biggest motivator for who I keep on personal and business walls. I control the content and energy in my groups in a positive manner and on my personal wall as well. You don’t need to unfriend or delete people. The negative ones will begin to fall away on there own. We all have stuff in our lives. Facebook should not be a portal for it. Look at it this way. Think of someone famous that uses Social outside of Donald Trump. They often share all the great highlights of there lives. Family, places, contribution to society and then they walk away. They don’t applaud or condemn those that remark to their posts, they simple create a reason for you to follow them as a fan, a leader, or for your inspiration, so that you can take this into your own life and create paths to joy and success.

People know what we do, so we do not breach that trust by boring them on our personal walls with business. Because we communicate with these people with frequency through our Niche based focus. Since 2015, we have been able on average, generate commission sales of between 80,000 to 100,000 plus each year and it is growing, with very little ad spend, until recent times, all organic, just time and genuine interest invested. In 2016, that amounted to close to 40% of how we generated income in our business.

Leadership was telling me if you really want to be successful, build a Niche based business, I was like Huh, what, HOW. They said, that’s up to you to figure out, so I sat down and started to think of what can we do that no one in our community is doing from a real estate standpoint. Giving back was important to our family, so we decided we will start doing events. Our 1st, a community garage sale for the neighborhood we lived in. I got graphics done, picked a date and then communicated through our groups and other groups in town. I also went door to door and got close to 50 homes to sign up and picked up two listings from that effort. We handled the permits, arranged to tables for those that needed them through a local supplier and I also called a friend with a green house business that donated all his end of season flowers and vegetable plants that we sold at our house with all the proceeds going back to local organizations/charities. Since starting that in 2014, We then started a yearly pie giveaway to celebrate Thanksgiving. We went to a local market and got them onside to pick up a portion of the cost and then approached a local lender to get involved and each year we giveaway 200 pies at our event, with a car show, music, face painting, our ask is to bring non-perishable food items that we donate to the local food pantry in exchange for the pie and fun times. In 2015 we started a local car show in Georgina, every Saturday night May to September, free to the public. We fund it from our real estate business, local grant, calendar sales from a calendar I create each year, with pictures from the weekly shows. We have gotten our lottery license and hold a weekly 50/50 draw, half goes to a weekly winner and half back to one of four chosen charities each summer.

We are now known as the Event King and Queen of Georgina. It is a fun and rewarding Niche we have tapped into. We have really gotten our brand built up quickly and relatively low cost, by influencing local businesses to contribute to our events, so we can offer prizes, etc. This in turn got us connected to the community. At each one of our events we have numerous prizes we are giving away and we have people filling out ballets for the prizes, along with stay in touch cards, so that we can update them on our events and how much we are giving back to the community, pictures, etc. My singular goal was to not abuse the privilege of people filling out cards and then have us harassing them. We always approach everyone from the mindset of contribution and have our brand softly build into all of it. Because of our events, open houses, door knocking, client communication, meeting people we have built our database to over 4100 individuals with emails, addresses and phone numbers, double that, when you include all of our Facebook communities, close to double that again when you include all the other platforms, like Linked In, Twitter, Pinterest, etc.

This brings me to my final point of how to build up a database of client information, management!!

I quickly realized that we needed to get a Database management system. I looked at many and wanted one that best suited our needs and wants. We use a cloud based app called Contactually. It is easy to use, integrates well across all our platforms and allows me to segment all the different ways we are connecting with people and communicate with them in very focused ways. It also integrates well with Video. We use Bomb Bomb as our templated video host to communicate with our database.

It is key that you touch your database with frequency. In our industry, we are trained that you should be communicating 33 times per year. We took this very seriously and sat down and created a plan that comes from contribution first and foremost. When it comes to asking for business, we never ask directly for business and we share how clients benefit by having my 30 plus years of build knowledge at their side. We always ask who they know that may need our services and come back around to them if they are responding to us. We always reward our referrals generously. We cannot advertise this, compliance rules do not allow it, so make sure your able to do that within your business, otherwise you could get yourself in trouble.

We do a lot of video, along with edgy marketing that in not conventional in nature, always listening and learning new ways to communicate. It works, especially when you tap into your genuine self. You must however push past glass ceilings. True success lies just beyond what you believe you are currently capable of. We have gone from not being known in our community in 2014 to being in the top ten percent of realtors in our community. We didn’t spend tons of money with print ads, or highways signs, we utilized technology, social media and coming from contribution by getting out into the community with events and leveraging others through solid ideas, planning and doing what we say we will do. This has caused our business to be primarily driven by referrals now and in real estate, this is a far more economical way to build your business and I am sure, same goes for most businesses.

The Brick and mortar way of doing business is fading away. Case in Point. Amazon, versus Sears, Netflix versus Blockbuster.

There is an abundance of business everywhere in any type of economy. Just step into it and stay focused on your end goals and do not waver. Keep moving, embrace technology and leverage people…. You MUST attract people and cause them to want to communicate with you. CONTRIBUTION and TRUST are key. Then they will do business easily with you.


Gary Semeniuk, Sales Representative.

The York Region Eco Team/Keller Williams Realty centres, Brokerage. Email, Facebook,