What’s NEXT?

WOW, it has been awhile since I have done a blog!

I have been quite busy with both my business and my personal, that I have been focused on getting my work done for my clients, that I haven’t focused enough time on my own marketing.  It happens, we all fall into that trap, and that is okay.  The important thing is that you realize before it is too late lol

As I move forward, I am going to be eliminating my in-person elements of my business and going with online.  I will be offering some new packages that will allow me to continue to grow, but done online, over Zoom if needed.

I am working with a new client that is allowing me to go beyond the scope of what I have offered in the past.  We are working with developing a new website, get Shopify up and running for her products, doing a photo shoot to capture her products, some marketing materials and then getting her Social Media going and growing.  Once I have all the elements in place, I will be looking at offering this as additional packages to compliment my Facebook Business Page Management that I offer.

What is really cool, is that sometimes we don’t realize that we know more than we think.  I have been working this Social Media world for over 11 years and have learned so much from others, that I would just do the work without realizing that I had something more to offer.

I am on my next step in my journey and this one is going to be BIG for me!  I realized that I wanted to have more freedom to explore the mountains, do photography to capture the beauty around me, to just embrace my life.  In order for me to take this BIG step, I need to relook at what I do and where I am going to have to remove certain elements from my life.  These elements will be the ones that have me driving from one place to the next.  I need to be more structured (if that is even possible lol) to allow me more freedom to live this next part of my life.  I am looking at a new software that will help me to manage more but free up a ton of time.  It will allow me to me more productive in less minutes, HUGE for me!!

Time is of the essence and NOW is the time for me to make changes, because I am definitely not getting any younger lol

Have you ever really, really looked at what you do, even the little tasks, and wondered how you could turn them into something you offer?   Food for thought……..

30 Ways How To Get More Followers On Instagram

When Instagram was first launched, it was seen as just a fun social media platform where people could share their photos with friends and family.

However, since then, Instagram has made massive strides towards building businesses and brands.

Even though it’s fun appeal keeps getting better by the day, brands have opted to tap in its enormous potential to advertise and grow their businesses.

This blog will cover everything you need to know when trying learn how to get more followers on Instagram.

Now, Instagram has over 200,000 million active users who share over 50 million images on a daily basis.

The brand engagement rate on Instagram is impressive and anyone trying to put their brand out there on this social media platform is bound to benefit.  However, to reap the maximum benefits you will have to do it right.

More so, the competition is stiff and every brand on Instagram wants a piece of this pie.

In order to outperform your counterparts and become an Instagram unicorn, you will need the best tips and methods how to get more followers on Instagram.

So, how can you get more followers on Instagram?

Continue reading Ryan’s blog HERE

 

Moving forward even with Facebook Changes

As Facebook continues to make changes, we need to make sure we are still being consistent with everything we are doing.  As changes happen, it can affect our overall exposure BUT if you have been working Facebook, from all aspects, then you should NOT see an impact to your marketing efforts.

Here are some elements you want to make sure you are doing on a daily basis, to help you with being consistent, for getting your business out there, for bringing exposure to you, the Business Owner.

  • Posting on your personal timeline WITHOUT directly selling your products/services.  This is represented by doing strategic posts, like every Monday, doing a post that outlines what you have on your agenda for meetings, clients, customer service elements, business tasks that you need to complete, even throwing in a little bit of personal.  This is also represented by doing a Friday post that talks about one element of success you had in the past week.  The purpose of these types of statuses is to ultimately showcase what you do, but indirectly selling to your audience.
  • Interaction in a variety of ‘networking’ style groups.  You want to make sure to go in each day, and post a question, share a tip, post a quote, something funny BUT keeping in mind that these posts should not be directly related to what you offer, more generic.  You also want to scroll through the Group wall and engage on other people’s post where you can.  It is important to use these groups to build relationships, not to sell your product/services because that will happen when you focus more on selling you.
  • Post on your Business Page
  • Share your Business Page posts into a variety of groups (5 shares per day would be great).  Please note:  Check each Group’s about section to know when you can or cannot promote your business.
  • Share your Business Page posts onto your personal timeline twice a week BUT please make sure that what you share is of value.
  • Grow your Friends’ List.  As you are building relationships within the different groups, start sending friend requests to those who are engaging on your posts.
  • Respond to any events you have been invited to, this way, when it is time for you to host an event, others will respond to your’s.

By working these elements consistently, you will be building relationships, which in turn will lead to new clients and referrals.  Then as you are building and Facebook makes changes, you will not see the impact as much as those who are not working social media on a daily basis.

MORE tips on my Facebook Business Page, be sure to follow me HERE!

Visuals for Social Media

Here is a little exercise you can do.

For the next week, I want you to write down everytime you stopped on a post in your news feed as to what made you stop to read the post.  At the end of the week, review your list and find out what the common factors were.  In most cases, it was the visual that stopped you.

So…….why aren’t you using more visuals in your posts?

I love when I see pictures of people I know and for me, I tend to get more traffic/visibility when I use a picture of myself.  For this reason, I had an ‘Influencer” photoshoot done to capture my personality as well as certain ones to use when I am talking about a tip, something new that is happening, etc.

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Think about the content that you are putting out in Social Media and put together a list of what type of pictures/animation you want to create and either hire a professional or get one of your friends to take the photos for you (our cameras do a pretty great job of taking photos).

Start selling YOU in your posts with your visuals!

What to post on your Facebook Personal Timeline

Since Facebook states that we cannot use our Personal Timelines for commercial use, many people are unsure of what they should post to bring visibility to their business.

The goal here is to be talking about all the elements that make up your business, where you are going, what training you are taking, who you are working with, where you are speaking, what deliveries you receive; all elements that ultimately indirectly sell you and your business.  This is a great way to showcase everything that you do to enhance your business, enhance what you offer your clients, the knowledge you have, what you are learning to improve on your business.

I have put together some examples to help you think about how you can showcase your business.

Excited to be one of the table speakers at the Rock Your Biz event.  My focus will be finding out where business owners are stuck and give them some tips on how to get past it.

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Another GREAT meeting with the ladies from FemCity Bradford!

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Attending the WinterFresh Trivia Night to help raise funds for the York Region Food Network.  I am thankful for these women, who are small business owners but also great friends, as they helped me survive my lack of trivia knowledge lol

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Thanks to my girlfriend Darla for accompanying me to the CDC Lunch n Learn where I was one of the speakers, talking the world of Facebook.

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Excited for another Zoom Facebook Training today, I love teaching!!

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Look who I ran into at Rogers TV this morning!!  We were all guest speakers on the show!

P.S.  I would actually tag both of these ladies in the post which ultimately brings all of us more visibility.

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Today was all about learning from Guest Speakers, building relationships and selling our businesses.

P.S.  I would tag each of them as well

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As you can see, I have inserted a variety of different elements that make up some of the things I do but also showcases some fun things, like the Trivia night as I was with other business owners.  At no point, did I directly sell anything, I am just showcasing what “Tammy” is up to.

I also do two main posts, one on Mondays and one on Fridays.

Mondays I focus on outlining my week, what is going to keep Tammy busy.

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Fridays, I look back over my week and I review all the different success elements and I pick one to talk about.  I tell them why I feel that it was successful for me and also include some type of quote to support it.

Moving forward, I encourage you to sit down and make a list of all the activities that you do for building your business and determine what type of pictures you need to take (the more of you the better as people love seeing photos of us).

I hope this helps you to think a little differently about what you are posting on your personal timeline.

How do you use your Facebook Personal Timeline?

Did you know that Facebook states that you cannot use your personal timeline for commercial use?  That if you are going to conduct business, then you must have a Business Page?

Did you know that what you put on your personal timeline, in regards to your business, is not going to help you with SEO (search engine optimization)?

Did you know that you can ‘share’ from your Business Page onto your personal timeline and you are not breaking any rules?

Did you know that you get stats from you Business Page that can help with your marketing efforts?  Our personal timelines do not offer this feature.

Moving forward, if you want to build a business on Facebook, it is important to have both a personal account and a Business Page and work these in conjunction with each other.

With your personal timeline, think about the type of posts/statuses you are writing.  Are you directly selling your products/services or are you doing it strategically?  I want you to think about what you are writing and change up your thinking to ‘indirectly’ sell to your audience.

  • Write a Monday morning status that is strategically selling your business

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  • Do posts around success.  When your team grows, talk about it.  When you receive an award, talk about it.  When you reach a milestone, talk about it.  Pick one element of success from the past week and talk about it.
  • When you receive a shipment of products or business materials, take a picture and post about how excited you are for this delivery and what it means for your business.
  • When you are attending networking events/workshops, take pictures and post them.  Show people where you were, who you were with (tag the others in the photos as well), what you learned or gained from the event.

Take advantage of the elements that Facebook provides us on our personal timeline, that can drive traffic to your business.

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Think about how you are going to grow your friends’ list (max is 5000) and sell them strategically through your posts and ultimately drive them to want to find out what your business is.

How you work your personal timeline is a great lead into your business, so use it wisely, use it strategically and follow the rules so you don’t risk getting shut down.

Frustrated with your results on Facebook?

As I talk to more and more business owners, I am hearing all the frustration with Facebook Business Pages.  The algorithms are just not your friend.

As a small business owner and entrepreneur, it can be tough to get the visibility you are looking for because you just don’t have the money to invest in Ads, or to hire a Social Media Manager for your business.  You work your Business Page but not seeing the results you were hoping for and you are ready to throw in the towel.

Don’t throw in the towel just yet!!

I have a friend, who I have known for quite a few years now, whom has tried to do a variety of direct sales businesses and never really had the success she was looking for.  No matter how much training she took, she just never got her business to a level of success, in her eyes.  One of the things that was very evident, was that she just didn’t have the passion, the love, for what she was trying to sell.  Fast forward to today and this lady is on FIRE!!  She decided that she wanted to love her body again and started on a weight loss and fitness journey.  We all watched her on her personal timeline share the journey with us and we all encouraged her, as well as being inspired by her.  During this journey, she participated in a program that would help her to continue losing weight BUT had a huge element of FUN involved.  She then decided to launch her own program “Walk 15 with Antonietta” and WOW, she is ROCKING it!!  Why??  She is sharing her journey, she is sharing her love for what she is doing, she is keeping us up to date on each step of the way, she is doing videos, she is doing visuals, she is selling HERSELF!!!  She started with one person joining her in the class to a class of 130 people!!!!  All people who have been inspired by her, NOT because of what she sells (a fitness style class that is all about FUN) but because she INSPIRES everyone!  Do you know that she hasn’t even been doing this for a year??  This all happened within 6 months!!  AND the 130 is just ONE class that she does (she has a few classes in different towns).  Be sure to check out her Facebook group HERE!!

Why did I tell you this story?

This was not about someone working her Business Page to death (she really doesn’t even work it to be honest), she focused on selling herself and her journey!!  By focusing on selling herself, it ultimately led to others selling her business for her!!  Imagine that??  You don’t have to do posts around selling, when your network does the selling for you!!

Take a step back, review what you have been doing, and look at what you can be doing.  Think about how you are going to use your personal timeline to grow (keep in mind, Facebook rules say that you can not use your personal timeline for commercial use, so you have to get creative), think about how you are going to take advantage of the different groups to sell yourself, think about what you are putting out on your Business Page to sell YOU!!

START focusing on SELLING you, I promise you will see a difference!!!