Changes, changes, and more changes….that seems to be what is happening in Facebook on a constant basis. I admit, it can be frustrating to try and keep up but also to find work-arounds when the glitches happen because of changes. I am currently battling 4 glitches that are driving me crazy lol
The one thing I can be sure of, that doesn’t change, is how you market your business on Facebook. Even with the changes, you can still successfully build a business however, you have to put the work in. Doing a post per day on your Business Page, is just not cutting it anymore. The algorithms seem to have changed again, meaning we need to double up our previous engagements to reach the numbers we used to achieve.
I hate to tell you but the reality is that you have to do so much more to get the visibility you need. You need to be working your personal timeline, you need to be networking in the different groups, you need to think about creating your own group for your clients and potential clients. You need to focus on selling you, selling your knowledge, teaching people, have some fun and sell your product/services.
You need to schedule time on your calendar and do this every single day! This will help you to create a flow, a consistency, that will start to show you a return. We all know that when we work it, we can achieve it.
You have to commit, otherwise, you can’t build successfully, you are competing for space in Facebook and the larger companies have a lot more money than us lol, so time to work it!
- Be regular and consistent on your personal timeline
- Network in at least 3 different groups
- Post at least once per day on your business page
- Engage on other people’s posts
- Invest some money into Facebook Ads to bring more visibility to your business page
- Share your business page posts into a variety of groups for more visibility
- Have FUN