Here is a little exercise you can do.
For the next week, I want you to write down everytime you stopped on a post in your news feed as to what made you stop to read the post. At the end of the week, review your list and find out what the common factors were. In most cases, it was the visual that stopped you.
So…….why aren’t you using more visuals in your posts?
I love when I see pictures of people I know and for me, I tend to get more traffic/visibility when I use a picture of myself. For this reason, I had an ‘Influencer” photoshoot done to capture my personality as well as certain ones to use when I am talking about a tip, something new that is happening, etc.
Think about the content that you are putting out in Social Media and put together a list of what type of pictures/animation you want to create and either hire a professional or get one of your friends to take the photos for you (our cameras do a pretty great job of taking photos).
Start selling YOU in your posts with your visuals!