Despite the popularity of Social Media platforms such as Twitter and Instagram, Facebook still remains to be the widely used Social Media tool among them all. Due to its wide reach, Facebook is always a good place for brands and businesses to promote themselves.
Recent studies have found that an average user in the US spends around 40 minutes on Facebook each day. So choosing Facebook for your marketing promotions is always a good thing. Whether you are targeting baby boomers, Gen X, millennials and Gen Y, you can reach almost all of them via Facebook!
However, it is best to remember that Facebook is also constantly changing and updating its algorithms. To remain relevant, you have to keep up with these tech changes and comply with their quality guidelines. To keep your business relevant on Facebook, you must avoid these mistakes at all costs!
- Not using Facebook ads.
Many digital marketers would say that running Facebook ads is a costly campaign – and that is indeed true! However, if you know how to run Facebook ads efficiently, the money you spent will not go to waste. The wide reach and potential benefits of running a Facebook ad gives your business a higher chance of success than those who rely on organic likes and views.
However, if you are working on a very limited budget, you should know how to make the most out of it. First, make use of the Facebook Power Editor Tool so you can dictate where to put up your ads on the platform.
Certain placements will work better depending on your niche. If you are advertising a game or app for example, it would be best to place your ad on the Facebook mobile feed instead of putting it on the desktop sidebar.
- Not engaging with your readers/audience.
Facebook is first and foremost, a social tool. People go there to like, comment, and talk to friends and family. And that is what your brand or business should do too! You have to humanize your brand and engage with the readers and audience of your page. Ignoring the social aspect of your marketing efforts will eventually isolate your customers, and the disconnect will result to lesser customer retention and brand awareness.
So what to do? Engage your audience with different types of content and respond to their comments, queries and concerns! Say thanks to positive feedback, and offer an apology for unsatisfied customers. Show that your business cares, and that you are easy to do business/deal with.
- Posting the wrong type of content.
Posting content is a major way to initiate engagement among customers, but what kind of content is that? You have to be a bit versatile on this aspect. You have to strike a balance between talking about your brand/business, and talking about your customers and community. You have to prepare a variety of helpful topics so readers won’t get bored.
On Facebook, many entrepreneurs make the mistake of posting lengthy content and bland content. Remember, users are just browsing through their news feed all day – what makes you think that they will stop and read a very long post instead of sharing funny memes and looking at funny vine videos all day?
Unless you have already established a good following, posting lengthy content is best done on a blog. On Facebook, make your content shorter. Stick to 200 or 300 words. Don’t waste your reader’s time, and get to the point right away!
Another common mistake is posting bland content after bland content. Status updates are okay every now and then, but you have to accompany your posts with a relevant photo or video from time to time!
People are more attracted to visuals – especially on a platform like Facebook! If you have a lengthy content to post, you might want to try converting that into an infographic or photograph to make it more appealing to users.
- Not going on Facebook Live.
Many entrepreneurs and businesses are hesitant to go on Facebook Live because of discomfort, but this is actually a very effective tool when it comes to marketing! You can start short and simple by going Live to showcase introductory videos about you or the business. As you gain more traction, you can then promote your products and services through a live demonstration or seminar!
- Irregular posting and content updates.
This is very common, especially among businesses that established multiple business page. Pages that are not regularly updated with new content and engagements give the user an impression that the page is abandoned. It might also give the impression that certain business is already inoperational! To avoid this, just create one Facebook page for your business so you can easily manage it.
You don’t have to post something everyday, but you do have to come up with new content for at least once or twice a week. And even if you don’t have a new post, you have to attend to customer queries, concerns, comments, and messages! If you want your business to stay relevant, you must keep it updated.
Like any marketing plan, Facebook marketing entails a lot of planning and execution. However, the reward here is that your business can stay on top of its game! You get to meet a lot of your customers and create a small community that can help your business grow in sales and value.
Sarah Jacobs is an experienced writer who loves creating articles that can benefit others. She has worked as a freelance writer in the past making informative articles and fascinating stories. She has extensive knowledge in a variety of fields such as technology, business, finance, marketing, personal development, and more. Check out her company here: https://digitoolreview.com