GUEST BLOGGER: Do You Want to Get More Bang For Your Buck? Then Repurpose Your Content

We hear it all the time: “Content is King!” We are told we must have the content that reflects our values and expertise if we are to grow our businesses. But how do we find the time?

  • Do you want to spend less time creating new content and more time finding new clients?
  • Are you finding it really hard to find quality time to create quality content?

If you answered yes to either of these questions you may want to consider repurposing your content.

What does it mean to repurpose content? It means taking content you have used for one purpose, example a blog, and using it for another purpose, example course material.

Repurposing content helps you to share your work and expertise with a different audience. Some people prefer the written word, others prefer audio and still others absorb information best when it is on video. So by repurposing work across different mediums you satisfy more people and thus grow your following.

But the content must be evergreen; that is topical for a long period of time. A whitepaper that compares different desk top computers from 5 years ago is not topical. An instruction video that explains how to achieve value from networking is topical; its content will not significantly change over time.

Blogs Are Rich with Content to Repurpose

Blogs are full of valuable content that deserve a second and third life by being repurposed into something else.

Dissect your most recent blog into very small chunks of content to post to your favourite social media platforms with links back to the blog. This will reinforce your expertise to your followers and provide additional traffic to your blogs, without writing any additional content!

A favourite of ours is to write a series of blogs on a topic important to our ideal clients and followers that we later repurpose into a workbook that can be offered as a free value or as material to accompany a paid course. While we don’t have to rewrite the content we can add to the design and visual elements that increase the learnability of the content.

To reach a further audience we have selected some of our favourite blog topics and created very short audios. We call them the 2 Minute Tips; a way to learn something new in a minimum amount of time; very valuable to some people. You can find these on our website under Free Resources; www.yourplanningpartners.com.

Like many business owners we knew we had a book in us! The challenge that kept stopping us was the enormity of the task. Then we had the ‘aha’ moment. We spent time creating the structure and topics for the book and over a year started writing blogs on all the topics. You guessed it. The time came when we had the book content written and now they just needed editing and tweaking. Our book the Balanced Business Wheel was born by repurposing our blog content.

Tools of Your Trade

We work with small business owners to help them grow their business into a strong and sustainable entity. Over the years we have created tools to help our clients achieve this end. For example, we created a process and checklist to help our clients bring the right people onto their team. This tool was repurposed into a number of blogs and I am sure it will be further repurposed into something else.

Take a good hard look at some of the tools you have created for your practice. Which ones could become the subject of a blog or be used in a course? Keep in mind you are not giving away your intellectual property. You are further proving your expertise and knowledge. You are building your fan base.

So sit down with your favourite beverage and list all the tools you have in your program and identify which ones you want to repurpose. These tools might be processes, questionnaires, checklists, articles all aimed at helping your clients achieve the results they want. You will be surprised how long the list is!

Webinars Are an Excellent Source for Repurposed Content

If you do webinars read on. If you don’t do webinars read on so you can see their ongoing value.

Clarification; I mean recorded webinars. The result is a video of the webinar that can be used for many other things. A reminder; the reason we want to repurpose is because we want to expand our followers and some people much prefer video over the written word.

You repurpose the video into many things:

  • Video clips for social media
  • Video tutorials on how to use specific tools. We have done this with our business development tool called Top 20, which was part of one of our webinars.
  • Video blogs
  • Videos for your website
  • Videos for online courses

To effectively repurpose webinar recordings you need to edit the recordings into smaller chunks. To do this you have two options. Find someone to do it for you or do it yourself. If you don’t want to do it then you can find someone by asking around and/or searching Upworks.

If you want to edit videos yourself here are three different softwares we recommend:

  1. If you are PC user – Windows Movie Maker. It’s free.
  2. If you are a Mac user – iMovie. It’s also free.
  3. Photoshop Premier Elements. This is the software we use. It’s priced around $145 at Staples and you can buy it bundled with Photoshop Elements ($215) if you want to also edit photographs.

Keep in mind there are numerous video editing softwares available. These are the three we are most familiar with.

Repurposing content is only as restrictive as your creativity. We created a series of blogs to help small business owners understand their financial statements. We then took those blogs and turned them into a workbook called the Three Pillars of Financial Management™.   Its third lease on life became a webinar. All three of these still exist and are still available, each one attracting a different following.

This blog does not attempt to cover every possible repurposing strategy. If you have any questions or comments on the content of this blog, and/or you have an example of repurposing you would like to share then please don’t hesitate to be in touch with me; nick@yourplanningpartners.com.

Happy repurposing!

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Nick Hughes is cofounder of Your Planning Partners Ltd, a company that works hand in hand with small business owners to help them grow their businesses.  He and his partner Judi Hughes owned a number of successful companies before launching Your Planning Partners

Follow them on Facebook HERE

Consistency!!

If you know me in person or even follow me around on Facebook, you will know that I talk about routines and consistency.  If we want to build a business, we have to always be doing things to bring our business attention.

You can’t just randomly work your business if you want to see growth, it is doing it every single day.  I know we are all busy, because we are the type of people who just keep on taking things on lol BUT you have to decide what your priorities are.

  • What must get done?
  • What am I good at?
  • How can I get my message out there?
  • Can I handle it or do I need to hire someone?

These are questions you need to ask yourself and seriously look at.  You have to determine where you can focus your time and COMMIT to it.

I have a TON of elements to my business and I schedule them into my calendar so they do get done.  I also will choose specific tasks that I can send to a VA to complete for me.  These are tasks that yes need to be done, but not by me.

Why is consistency so important?  Let me give you a couple of examples based on my stats:

These are my Facebook Stats for my Business Page within the last 7 days

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What you see here is growth, which is regular for my business page and it is because I am consistent!  I post every day, Monday to Friday, one post (no need to do more); I share my posts into a variety of groups throughout the week; I mix up my content so I am always providing value.  I am consistent!

These are my stats for my website, for the month of January

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So far this is my biggest month BUT for February, to date, I am sitting at 671 views.  Notice where most of my visibility is coming from?  Facebook!!!

If I can drive traffic to my website, based on what I am posting on Facebook, then it opens up the opportunity for people to look at what else I have to offer on my website.

The KEY for me here, is the blogging I do because I then do a post on my Facebook Business Page driving them to my website to read the blog (as you can see in the number 1 page listed for views).

I try to do a blog a week BUT when I am running out of content to write about, I reach out to other business owners (that compliment my business) and have them be Guest Bloggers.  The BONUS here is that it is a free service, brings visibility to both them and myself, and opens us up to potential new clients.

In summary, if you are doing what you need to do, consistently, then how does your business grow?  I am not saying that Social Media is what you need to be doing consistently BUT I would strongly encourage you to look at how it could potentially affect the growth of your business.

 

P.S.  Download my FREE Daily Checklist for Facebook, it just might help create consistency for you.

 

GUEST BLOGGER: Finding the work/life balance when starting a business

Creating a business from scratch is not easy. It takes a lot of drive, goal-setting and most importantly: TIME. When you’re seeing your business grow from the ground up, it makes you want to say yes to everything. Soon, however, all the hours in the day disappear, and you lose precious family time or even just personal leisure time.

At first, it might feel like you have unlimited stores of energy that you can dedicate to your business (the excitement is real!) but if you’re not careful, too much work will start to wear on you.

Here are some important tips to keep in mind while creating a work/life balance:

  1. Know When The Work Day is Over

We are so connected to our devices! If you’re starting a new business, it’s seems natural to be your own 24-hour network. But shutting things off for the night is essential. In order to be more productive in the future, it’s best to set a time where you switch off business and focus on winding down. Not only will this help you sleep better, it will give you an opportunity to build discipline in finding the work/life balance we all crave.

  1. What are Your Time-Wasters?

What do you do in the day that is productive towards your goals? It can be little things, like posting a brand-relevant message on Facebook, or sending out a few introductory emails. Social media is PIVOTAL for business (I know a thing or two about that…), but are you using it for too much leisure time? How much time do you spend scrolling down your Facebook feed during your precious “working hours”? Sometimes old habits die hard!

We all need to re-evaluate what is important in order to make sure our time is used to grow the business and spend quality time with people we love.

  1. Social Self Care is Very Important

Speaking of people we love: when you’re running a business, you often forget to take care of yourself! Simple things like diet and exercise are obvious – but what about social health? Don’t abandon your friends! Try your best to make plans and stick to them. It will help you stop focusing on work 24/7, and actually leave your office every now and then. Friends can be great supporters of your vision, by the way, and that support comes from building strong bonds.

  1. Make Small Achievable Steps

A brand new business is like having a new baby! You have to nurture it and give it plenty of attention. But you can’t do everything all at once and expect it to run smoothly. Are you spending 12 hours a day glued to the screen when you’re only aiming for 4? Quitting cold turkey will backfire. Try weaning yourself off, hour by hour, until you find the right workflow that fits for your blossoming company. You’ve probably heard the phrase “Work smarter, not harder.” Keep an eye out for efficient solutions that help you get your business off the ground without taking up all your time to do it.

There isn’t a formula for the perfect work/life balance. Everyone has different lifestyles, workflows and circumstances that create their own unique challenges. However, once you find that golden balance that works for you, your new business and your home life will thrive!

This is a guest post by Josh Elkin, founder of Best Coast Marketing a marketing agency that helps increase our clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity and self-improvement.

Connect via email:  josh@bestcoastmarketing.com

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Ideas for Facebook for 2018

Launching into 2018, I thought it would be best to give you some ideas on what you can do on Facebook to help your business grow.
  • Take photos of yourself to start using in your posts (have a look at my Business Page to get some ideas)
  • Have fun creating some Memes (see The Stone Grille Business Page for ideas…we just started using Memes but you will get the idea).  Visit “blank memes” website to create
  • Do videos that “teach” your audience how to use your products/services (check out 24/7 NRG Fitness for example videos)
  • Do Split Lives with your customers for testimonials, with other business owners who can help to teach your audience
  • Start blogging (even once a month is good).  Make the blogging about teaching (visit my website for samples of what I blog about).  Look for guest bloggers who can also contribute to what you have to offer, what can benefit your audience.  Once you do your blogs, create a post on your Business Page with an intro to the blog and then attach the link to where the blog is sitting.  This will help to bring more visibility to your website.
  • Find 3-5 groups on Facebook, that have a “true” networking value to them and make it a DAILY routine to interact within those groups (check out THIS GROUP for great networking online)
HAVE FUN!!!
P.S.  Check out this website for creating videos, very user friendly and GREAT for those who are bloggers as you can pull your material in from there.

Reflection…..2017

I wanted to take this opportunity to reflect over the past year as 2017 brought many different elements from both personal and business sense.

I started the year with working towards finishing my 10 month Mastermind program that I invested in and can tell you that it was a HUGE impact with my business, from many levels.  I grew as a person, I developed more free downloads, changed my pricing, implemented some new packages and increased my client base.  I realized my value and that changed how I presented myself, how it allowed me to believe that I was the expert in Facebook.  It is amazing when you change your mindset as to what you can accomplish.

I also learned how to say “no” more and to know when I wasn’t the “right” fit for a client.  Sometimes, we have to realize that not everyone is a good fit and we have to release ourselves from it (but do recommend them to someone else).  I also embraced more of my competition and developed relationships with them so that when I wasn’t the right “fit”, I could refer them to another Social Media person.  We all have our own talents, our own ideas, our own personalities and together we can provide services to everyone who needs them.

I think one of my BIGGEST “learns” this year was that I was more than just a Facebook Trainer, I was a coach.  Never would I have thought that people would hire me to coach them regularly on completing their social media goals.  Being able to provide them with guidance, marketing ideas, strategy, training, inspiration and of course structure (that is one of my fortes), was something I had not realized I had become and it feels awesome!!

I had the opportunity to travel this past year, a trip to Italy and to Whistler.  Italy was a celebration for completing the Mastermind Program with the others who also participated.  It was an outstanding trip, I fell in LOVE with the Amalfi Coast, truly spectacular!!  Whistler was a family trip with myself, my daughter, my boyfriend and his daughter.  We did 5 hikes (and yes some were killers lol) and embraced the world surrounding the mountains, just unbelievable.

One of the biggest “personal” elements that happened this past year, was with my daughter.  Many don’t know, but as a family, we have been working with our daughter to help her battle anxiety and depression.  I had to adjust my work schedule to be here for her, to be her “rock”, to help her understand and to work at getting her the help she needed.  We are now on the right track, in the past 2 months, and she is seeking regular therapy and on meds.  She was not able to attend College, so we had to withdraw her and she was not able to hold down a job.  I decided to hire her to help me with some admin work, as she really wanted to feel as though she was doing something.  She has struggled with leaving the house, unless I was with her, and we are slowly working towards her getting her life back and not being afraid of the “outdoors”.  As a family, we have all come together (her father and brother as well) to help and support her and we believe that she is on the road to being the person she eagerly wants to be.

As I move into 2018, I have to admit to you that I have not set any goals.  For me, I take each day as it comes, develop some ideas as they come to my mind and continue to push myself to grow and achieve.  Every day, I do reflect on what I have done and what I need to do and then I do it.  It is part of who I am.  So, that means, that I can’t tell you what my goals will be this coming year but they will fall into place as I continue to grow.

I want to thank each one of you for always supporting me, for encouraging me, for pushing me, for believing in me.  It I didn’t have you, then how can I continue to grow my business and push myself towards success?

Let’s ROCK 2018!!!

Moving into 2018…..

Well we are coming to an end of 2017 and need to get prepared for 2018.

One of the things that we, as business owners, need to realize is that Social Media is not going away, it is only going to get bigger.  What does that mean?  It means that it is time for you to take it seriously.

Now, if you were to google the stats around Social Media, you will find that Facebook surpasses all of them, from many aspects.  It is truly a fantastic site for us to be able to build a business and it’s TIME to do something with it.

  • You need to work your Business Page, daily
  • You need to work your Personal Profile, daily
  • You need to interact in Groups, daily

The KEY to building a business in Facebook is BUILDING RELATIONSHIPS!!  You need to be personable, you need to talk to people, you need to ask questions, you need to teach, you need to motivate, you need to inspire, you need to listen, you need to interact.

By utilizing your Business Page, your Personal Profile, Groups, you can incorporate all of these elements and start to build the relationships that will ultimately lead to business.  Please note:  it doesn’t happen overnight, there is work involved and it takes the time to build it.

Soooooooo………you NEED to schedule your Facebook time on your calendar!!  You NEED to realize the importance of Facebook and how it CAN help to build your business.

I remember when I first starting using Facebook, over 10 years ago, for building my past Direct Sales business, I would spend a total of 6 hours a day on there.  I created groups for business owners where I encouraged them to interact, gave them topics to discuss, we had a ton of fun AND to be honest, it was what built my Direct Sales business.  Today, I spend 3 hours each morning for myself and my clients and then will check in throughout the day BUT if I am home working, then I am constantly working my Facebook.

I really can’t stress the IMPORTANCE of spending the time and doing the work on Facebook!!  Schedule at least an hour each morning to get what you need to get done and then make sure you are checking in throughout the day to keep the interaction going.  You can do this!!

P.S.  If you are looking for ideas on how you are going to work your Business Page, your Personal Profile and Groups, be sure to check out my “Facebook Marketing for Small Business Owners” document, ONLY $20!!  I PROMISE you won’t be disappointed, tons of information!!!

GUEST BLOGGER: Balance Hacks by Lynn Pelzer

Do you feel like you could accomplish more YET, you might just go crazy to do more? Ever see other Women doing IT and wonder, how the heck does she do IT?

Apparently, I am one of those women. I’m a mother of two, wife to a husband that has his own busy career, I volunteer, I am active at my church, I run two businesses and somehow everyday I show up (and manage to put my face on and do my hair). Well, it’s not by accident, in fact it’s purely and intentional. I’ll share with you my top three business and top three personal hacks that keep it altogether.

My top three business hacks that keep me sane and producing

  1. GOAL SETTING

How can we get where want to go if we don’t know where it is that we are trying to get to? December is a great time to set up 2018.
Here is what I do. I take some quiet time in Q4 to reflect on where my current year goals ended up, review what I did well, and where I fell short. Block off a couple hours of uninterupted time. I personally use a spiral notebook to break down my goals. I create an annual goal, quarterly goals, and monthly goals. The goals need to be clear they need to be specific and they need to be attainable. The next thing I do is breakdown what action steps will need to take place to achieve those goals. You can see that when I have the action steps written down and I come back to review what I have achieved, I can look at the action steps and know whether I did them or not. Accountability will keep you on track!

  1. SUNDAY PREP

This is a game changer! Part of this is just me and how I am wired and part I learned from a coach that I had. Make a checklist to go through on Sunday. Take an hour and get it done, you will be happy you did and when it becomes a habit, life will change!
Do you want to my checklist? Here it is.

  • Fill up the car with gas
  • Wash car and tidy inside
  • Review this weeks schedule, find any discrepancies of overlap
  • Review goals for the week
  • Prepare social media, meaning, prepare images, ideas, post plan
  • Create to do list of who to call or things to do
  • Tidy office/Desk
  1. SOCIAL MEDIA

Do any of you ever feel overwhelmed by social media? It is an incredible tool to use for networking, sales, branding, general visibility and it’s free, well mostly free. It can cost you a lot of time and disturb your balance. So, since we are talking about balance and keeping your sanity here are a few things I do create a lot of success and still not be a slave to it.

Know and accept that if you want to use social media for business, it does take daily consistent effort.

Create a checklist and live by it! Want to know mine? Here it is.

  • Check messages
  • Check notifications
  • Post on personal timeline
  • Go to my support list (people who like/comment my posts) and support them.
  • Go to the groups I manage and check activity and post
  • Handle friend requests in or out
  • Repeat in the evening

Have a content creation/post plan time either monthly or weekly. I use Buffer to plan but there are many other

Hire help when needed! If it takes you forever to do, you are best served to hire!

Top 3 Personal Hacks

  1. EXERCISE
    Brendan Burchard who wrote to book, High Performance Habits, interviewed the highest achievers all across the world and all of them did this one thing, exercise 5x per week or more. It doesn’t mean you need to be super buff, it means you need to move your body, pay attention to your health and it will help you be better focused. We all know we feel better when we do!
  2. BOUNDARIES
    Often people are surprised to hear the boundaries that I set for business. My boundaries allow me to be out of my home one night per week away from my family and one weekend or part of a weekend per month. Happy Lynn is a productive Lynn. For us women entrepreneurs that have husbands and family running our business can wear out it’s welcome if our family is feeling like they are second place. When you have boundaries around your time you will choose the most important items that will move your business forward only. Certainly you have heard this but have you lived it? NO is a complete sentence, use it more.
  3. GET ORGANIZED
    I think we would all agree that clutter around you will also clutter your mind. Sort it out, junk it out, donate, dump it. Get help if needed, this area untouched can weigh you down faster than anything. I learned from a mentor years ago to choose the number one monkey on your back that is the daily disruption, that thing the makes you go frantic more than you’d like to admit. Tackle it get that one thing done whether you have to hire somebody or ask a friend to come help you for taking evening away from social activity to get it done.

These points all seem simple and like something we all should know that we need to do. But are you doing them?

Which one of those six could you improve on that would benefit you the most? What if you lock it in your mind right now. Which one you go to work on and if you need help with it where are you going to get that help?

My passion is helping other Women to create a life of freedom. I hope that this will help you in some way.

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Follow Lynn Pelzer on Facebook:  Lynn’s Personal Profile

Owner | Life Freedom Project
Lifestyle and Residual Income Specialist
Email – lynn@lifefreedomproject.ca

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