GUEST BLOGGER: How Technology Will Change Digital Marketing In 2018

Digital marketing – pay-per-click, effective landing pages; These are not new anymore. However, as technology develops, it is taking more and more for users to feel engaged with products being advertised. Loading speed and engagement rates are more important than ever with the current consumer base. Below, we review some of the more recent technologies to aid with digital marketing which are gaining popularity, slowly but surely.

  • Video Walls

Featuring a group of monitors on a wall to play a large video advertisement or display several images to form one large cohesive image at once, video walls are the new frontiers of billboard advertising. You can view an example of the video wall in action in Las Vegas, when it was first featured in 2013. While the cost may be sky high as it is still a relatively new technology, you can be sure that your advertisement will be more attention-grabbing than any other advertising methods you have seen in your entire lifetime. By placing these video walls in a strategic high-traffic location and drawing users to engage with your display in high-end video walls, you are advertising your products with a very high engagement rate, welcoming more visitors to your brand and product as this new technology in action gets shared on social media worldwide.

  • Chatbot Instant Replies

Can’t be replying messages all the time? Facebook has an instant replies feature which allows you to set up some simple pre-set replies to help you answer your potential clients’ frequently asked questions. You can use this feature to set a welcome greeting, and inform them that their inquiries have been received. The chat bots can also be programmed to help you engage with your clients without actually doing so – one of the best examples would be the chatbot set up by RedBull. All you have to do to try this feature is to go to their Facebook page and click message. The bot has been programmed to provide you with their newest events and news so that you feel more connected to their products.

  • Accelerated Mobile Pages (AMP)

With the majority of business users being on mobile nowadays instead using their personal computers these days, loading time becomes extremely important to market your products digitally. A 3-second delay can cause up to 60% of users abandoning the page, which is where these AMPs come in. By converting your current business website to an AMP, you will be accelerating the loading speed of your page while still maintaining the aesthetic values and high performance that your website has be it for e-commerce, product pages, date-booking or just a simple blog. An e-commerce site built on this platform will help you to market your products more efficiently while increasing your customer base!

There is still plenty of new technology on the way in 2018, and we can’t wait to unmask them all. While AMPs, as an example, have already been used by several high-ranking websites such as Huffington Post and the chatbot instant replies utilized by various big businesses nowadays, there are still space for improvement for these features and they are continuously adding more and more benefits to help you market your products effectively. Meanwhile, just hang on to these three features and see if you can find a way to integrate them into your business!

Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.

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