Are you using the Notes’ Tab on Facebook?

Have you been wanting to start blogging but don’t have a website to host them on?

Think about using the ‘Notes’ tab that Facebook has provided for us on our Business Pages.

The Notes’ tab is great for creating blog style posts.  It has the same features as what you would do if you had a website to host them.  You can change the fonts, you can make bullet points, you can upload visuals within the written part of the post, you can add a variety of links…..just like writing a blog 🙂

Now, the first thing you need to do, is add the Notes Tab to your main page.  Once added, you will see it down the left hand side on your Business Page with the other tabs.

  • Go to Settings on your Business Page (please do this from your computer, much easier)
  • Click on Templates and Tabs
  • Once in here, you will need to scroll to the bottom and click on Add a Tab
  • Look for the Notes’ Tab and add it
  • Now, the Notes’ Tab will be listed down the left hand side on your Business Page and you can click it to take you inside, where you can ‘create a note’

I have a video on YouTube that will walk you through working with the Notes’ Tab as well as an actual Note that I wrote on my Business Page to show this.

Watch it on YouTube HERE
Read my Note HERE

What can you write about, using the Notes’ Tab?

  • How did you start your business
  • Tips that go into further details
  • Recipes
  • DYI teachings
  • Anything educational
  • Clients’ before and afters with details
  • Free downloads
  • Statistics (for example:  Real Estate market information)
  • Your thoughts on a subject
  • Tutorials

Have fun with this feature!

 

Visuals for Social Media

Here is a little exercise you can do.

For the next week, I want you to write down everytime you stopped on a post in your news feed as to what made you stop to read the post.  At the end of the week, review your list and find out what the common factors were.  In most cases, it was the visual that stopped you.

So…….why aren’t you using more visuals in your posts?

I love when I see pictures of people I know and for me, I tend to get more traffic/visibility when I use a picture of myself.  For this reason, I had an ‘Influencer” photoshoot done to capture my personality as well as certain ones to use when I am talking about a tip, something new that is happening, etc.

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Think about the content that you are putting out in Social Media and put together a list of what type of pictures/animation you want to create and either hire a professional or get one of your friends to take the photos for you (our cameras do a pretty great job of taking photos).

Start selling YOU in your posts with your visuals!

GUEST BLOGGER: 5 Methods to Power-up your Business through Behavioral Marketing By Kimberly Maceda

Imagine that you’re walking on the men’s section of a department store looking for a new suit to buy. Then, one attendant suddenly offers you a baby diaper on sale. How likely are you to grab that offer, very unlikely, right? You’ll most probably even be bewildered by the offer.

The situation above is comparative to digital ads that are not targeted correctly. But with behavioral marketing using  email marketing automation software, you won’t be giving content which is out of place. Instead, you will be providing product suggestions, promotions, and contents that are appropriately based on the users’ behavior. As an example, with the situation above, a proper offer will be ‘tips on choosing a great fitting suit’ or a coupon code.

Behavioral marketing gathers information using surfing and searches data, IPs and cookies. This collection of data is used to create an exhaustive user profile, and then the marketing content is could be perfectly tailored.

If done right, behavior-targeting could boost email open rates by 56.68%, and it will ultimately lead to a boost in your sales. Amazon, for example, uses behavior data for their recommendation algorithm; which drives 35% of their revenue.

Here Are a Few Behavioral Marketing Strategies You Must Implement

  1. Use transaction history to recommend products

As mentioned above, recommendation drives a lot of profit for the biggest e-commerce companies today by using upselling and cross-selling techniques.

Cross-selling is offering products that complement the original item. For example, you can cross-sell a tripod to a customer who bought a camera or socks for a user that ordered shoes. By showing what the consumer needs at the right time, you increase your chance to get higher revenue.

On the other hand, upselling is providing a better version of the item your client is currently interested in. Upsell examples can include a version upgrade, customization, and an extended service period.

Both upselling and cross-selling are great for increasing your profit. But you don’t have to choose between the two. Always use them simultaneously. Using behavioral data, your upsells and cross-sells will can be on point.

  1. Monitor your visitor’s action using URL tracking

URL tracking is one way to assess and recalibrate your marketing techniques. If you know what visitors are exactly clicking on before making a sale, you can allocate your resources effectively. It also allows you to remove unnecessary links on your website.

Using this technique, you can arrange marketing campaigns to boost referrals. A unique link is spread across different platforms on the web; ads, social forums, blogs, emails, or socials media. The links are then tracked to see the quality and quantity of traffic from all sources.

Every time a visitor clicks on the link, he or she will be redirected to your destination page. Data about the source and location are then collected.

  1. Use online behavior to provide personalized content

The competition for a viewer’s attention can be won through personalization. But you can’t possibly personalize if you do not know your audience. Aside from transaction history as mentioned in number one, there are other online behaviors you can monitor. For your email subscribers, you can track what content they are opening, when, and for how long.

Though conversion is the end goal of marketing, it isn’t all about sales. You need to establish trust and build relationships. To do this, you must provide valuable content in different forms. The content will resonate most with your users if you personalize them using online behavior data.

  1. Implement retargeting to increase sales

Statistically, only 2% of users convert at their first visit. So are you going to let those 98% slip through your fingers? Fortunately, you don’t have to. You can use retargeting also known as remarketing to reach out to the viewers who have expressed interest in your product but they might not be ready yet.

This technique is a cookie-based technology which places a pixel on your site. Each time someone visits your website, the pixel leaves an unnamed browser cookie. When the user leaves your site, the retargeting provider will serve ads related to the content or product you have been browsing. Retargeting works effectively and efficiently because you will only spend on viewers who have already exhibited interest in your brand.

  1. Send offers guided by demographic data

Demographic data is basic but it shouldn’t be overlooked. Demographic data is a crucial indicator of someone’s behavior, needs, and interests. This includes gender, location, age, ethnicity, and marital status.

With demographic targeting, you can reach a specific group with shared characteristics. It prevents wasted impressions. For example, if you have an e-commerce shop with assorted products, you will show products according to gender stereotypes and social conventions (man’s or woman’s wear). In today’s PC era, it might seem inappropriate but it does boost sales.

Conclusion

Behavioral marketing is a sophisticated way to market your business online. You can leverage behavioral marketing by using transaction history, URL tracking, providing personalized content, retargeting, and sending offers based on demographic data.

Stop wasting your marketing resources with generic ads and content. You have all the tools you need like email marketing automation software and other behavioral marketing tools to drive your business to the next level.  

 

Author Bio:

Kimberly Maceda is a Content Writer for ActiveTrail. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation. Activetrail is a leading provider of professional-grade email marketing and automation software for growing businesses.

 

GUEST BLOGGER: 3 Ways to Respond to Negative PR on Social Media (With Examples)

It is often said that there’s no such thing as bad publicity. But in today’s world of viral social media posts, that may not be the case. A simple negative comment about your brand could snowball into a massive controversy that can paralyze your business and can hamper lead generation.

Bad PR is something that happens to all businesses, especially the big ones. In fact, many companies that have become popular were able to do so by experiencing a massive PR crisis and turning it around on its head to eventually benefit from it.

That said, spinning negative PR on social media is like playing with fire—if you’re not careful enough, you risk getting burnt in front of a public audience and tarnishing your brand reputation.

While responding to negative comments on social media is risky, it’s a hazard you have to take if you want to improve your business. According to Warren Whitlock, one of Forbes top 10 social media influencers, complaints often come from people who actually care about your company and want you to succeed. Ignoring complaints may be a safer move, but you could hurt yourself more by losing potential life-long customers.

Here are some approaches you can use, along with examples, on how to respond to negative publicity on social media.

(1) The Normal Way

What’s the simplest way of addressing negative feedback on social media?

  1. Acknowledge.
  2. Apologize.
  3. Advise on a solution.

 

First, you have to indicate that you acknowledge the feedback and accept that you have shortcomings on your end. Once you’ve acknowledged that, offer a sincere apology, quickly followed up with a suggestion on how you can resolve the issue.

A good example of this is KitchenAid’s response to its Twitter crisis back in 2012, which nailed all three steps in addressing this issue.

kitchen

Cynthia Soledad, who was head of marketing at the time, went the extra mile by issuing the apology not as a brand entity, but as herself. This made the apology more sincere, and helped KitchenAid get back on its feet more easily than if it was done otherwise.

(2) The Swift Response

Due to its on-demand nature, Twitter is a favorite platform for sharing negative reviews about brands. While many businesses usually just ignore these (which isn’t a good idea), Elon Musk turned it into a weapon of his own.

Musk, founder and CEO of two of the most popular tech companies in the world, showed the world how to use Twitter as a customer service-slash-marketing tool when he directly responded to complaints about Tesla and resolved the issue in LESS THAN AN HOUR.

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Like the first example, Musk’s approach was also sincere because the response came from his personal account, not from Tesla’s.

What’s more is that Musk’s sincere apology served as a clever marketing tactic, which caused more good than harm for his company. Proof that feedback often comes from customers who actually care.

(3) Sprinkle A Little Bit of Humor

When it comes to handling customer complaints like a pro, we can all learn a lot from Tesco.

(Notice the rhyme in there? There’s more of that in our next example 😉)

Back in 2016, a Tesco customer shared a Facebook photo when he found out that the cucumber he bought had a worm in it. Tesco cleverly responded with a poem or an “ode to William” which made the post viral.

tesco

This approach is harder to pull off than the others since you’ll need someone really good at telling great stories. It also depends if you think your customers can take a little laugh. But if you do pull this off, you can potentially pivot bad PR into a golden one that could even go viral.

Key Takeaway

Whatever approach you take, there’s one thing that should stay the same when responding to bad PR on social media: always maintain a tone of empathy.

In the end, what your customers really want is someone to listen to their story and help them with a solution.

 

Johanna drives the product and data strategies at PureB2B. She’s a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. When not in the office, Johanna enjoys her family, fitness routines and reading self-help books.

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How are you “creating your presence”?

My tagline is “Creating your Presence” and what this means is that YOU need to be seen on Social Media, YOU need to sell YOU!

When we have made the decision to start using Social Media to build our business, there are many aspects that you need to consider:

  • How do I want to be seen?
  • How do I want my business to be seen?
  • What are my values?
  • Who am I?
  • Who are my potential clients?
  • Which Social Media platforms are they using?
  • What is my marketing strategy?
  • What message am I sending?

You need to take the time and answer these questions, in great detail, so that you can determine which Social Media sites you are going to focus on, what is the content you will be providing and how much time do you need to dedicate to it.

The mistake that many people make is that they believe they need to be working ALL Social Media sites and it is leading to being very time consuming.  Which in turn, causes people to give up or not get the growth they expected.

I encourage you to find your primary and secondary Social Media sites to focus on (based on where your target market is sitting) and make a marketing plan for both based on the above questions you answered.  From there, you need to schedule time on your calendar to focus on these platforms DAILY.  You can’t build a presence, you can’t build a business, without committing to it every single day.  Popping in and out will not help you to reach the goals you have set out to obtain.  It is a HUGE commitment and don’t let anyone tell you that it isn’t.

There are more elements that need to be considered when building your online presence.  You need to look at blogging, free opt-ins, networking on and off the computer, doing speaking engagements.  We live in a very competitive online world and you have to stand out above the rest.  This is why it is important to understand the value of selling yourself.  People buy/support because of the like/know/trust factor.  It is NOT going to happen overnight, I wish I could tell you that, BUT the reality is that it will take time, lots of time, to build your presence and see a return in your hard work.

When thinking about your marketing plan, I want you to go beyond your business.  I want you to look at the other elements that are available on these platforms and take advantage of them.  Look at groups, look at your personal profiles, how can you use them to create your presence?  Schedule the time needed to focus on the other elements that are available to you and go a step beyond in creating your presence.

When you commit the time to creating your presence, you will see a growth in your business BUT it takes time, don’t expect it to happen overnight and don’t fall into the trap of the “get rich quick schemes”.

Go out there and “sell you”!

 

GUEST BLOGGER: Do You Want to Get More Bang For Your Buck? Then Repurpose Your Content

We hear it all the time: “Content is King!” We are told we must have the content that reflects our values and expertise if we are to grow our businesses. But how do we find the time?

  • Do you want to spend less time creating new content and more time finding new clients?
  • Are you finding it really hard to find quality time to create quality content?

If you answered yes to either of these questions you may want to consider repurposing your content.

What does it mean to repurpose content? It means taking content you have used for one purpose, example a blog, and using it for another purpose, example course material.

Repurposing content helps you to share your work and expertise with a different audience. Some people prefer the written word, others prefer audio and still others absorb information best when it is on video. So by repurposing work across different mediums you satisfy more people and thus grow your following.

But the content must be evergreen; that is topical for a long period of time. A whitepaper that compares different desk top computers from 5 years ago is not topical. An instruction video that explains how to achieve value from networking is topical; its content will not significantly change over time.

Blogs Are Rich with Content to Repurpose

Blogs are full of valuable content that deserve a second and third life by being repurposed into something else.

Dissect your most recent blog into very small chunks of content to post to your favourite social media platforms with links back to the blog. This will reinforce your expertise to your followers and provide additional traffic to your blogs, without writing any additional content!

A favourite of ours is to write a series of blogs on a topic important to our ideal clients and followers that we later repurpose into a workbook that can be offered as a free value or as material to accompany a paid course. While we don’t have to rewrite the content we can add to the design and visual elements that increase the learnability of the content.

To reach a further audience we have selected some of our favourite blog topics and created very short audios. We call them the 2 Minute Tips; a way to learn something new in a minimum amount of time; very valuable to some people. You can find these on our website under Free Resources; www.yourplanningpartners.com.

Like many business owners we knew we had a book in us! The challenge that kept stopping us was the enormity of the task. Then we had the ‘aha’ moment. We spent time creating the structure and topics for the book and over a year started writing blogs on all the topics. You guessed it. The time came when we had the book content written and now they just needed editing and tweaking. Our book the Balanced Business Wheel was born by repurposing our blog content.

Tools of Your Trade

We work with small business owners to help them grow their business into a strong and sustainable entity. Over the years we have created tools to help our clients achieve this end. For example, we created a process and checklist to help our clients bring the right people onto their team. This tool was repurposed into a number of blogs and I am sure it will be further repurposed into something else.

Take a good hard look at some of the tools you have created for your practice. Which ones could become the subject of a blog or be used in a course? Keep in mind you are not giving away your intellectual property. You are further proving your expertise and knowledge. You are building your fan base.

So sit down with your favourite beverage and list all the tools you have in your program and identify which ones you want to repurpose. These tools might be processes, questionnaires, checklists, articles all aimed at helping your clients achieve the results they want. You will be surprised how long the list is!

Webinars Are an Excellent Source for Repurposed Content

If you do webinars read on. If you don’t do webinars read on so you can see their ongoing value.

Clarification; I mean recorded webinars. The result is a video of the webinar that can be used for many other things. A reminder; the reason we want to repurpose is because we want to expand our followers and some people much prefer video over the written word.

You repurpose the video into many things:

  • Video clips for social media
  • Video tutorials on how to use specific tools. We have done this with our business development tool called Top 20, which was part of one of our webinars.
  • Video blogs
  • Videos for your website
  • Videos for online courses

To effectively repurpose webinar recordings you need to edit the recordings into smaller chunks. To do this you have two options. Find someone to do it for you or do it yourself. If you don’t want to do it then you can find someone by asking around and/or searching Upworks.

If you want to edit videos yourself here are three different softwares we recommend:

  1. If you are PC user – Windows Movie Maker. It’s free.
  2. If you are a Mac user – iMovie. It’s also free.
  3. Photoshop Premier Elements. This is the software we use. It’s priced around $145 at Staples and you can buy it bundled with Photoshop Elements ($215) if you want to also edit photographs.

Keep in mind there are numerous video editing softwares available. These are the three we are most familiar with.

Repurposing content is only as restrictive as your creativity. We created a series of blogs to help small business owners understand their financial statements. We then took those blogs and turned them into a workbook called the Three Pillars of Financial Management™.   Its third lease on life became a webinar. All three of these still exist and are still available, each one attracting a different following.

This blog does not attempt to cover every possible repurposing strategy. If you have any questions or comments on the content of this blog, and/or you have an example of repurposing you would like to share then please don’t hesitate to be in touch with me; nick@yourplanningpartners.com.

Happy repurposing!

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Nick Hughes is cofounder of Your Planning Partners Ltd, a company that works hand in hand with small business owners to help them grow their businesses.  He and his partner Judi Hughes owned a number of successful companies before launching Your Planning Partners

Follow them on Facebook HERE

Visuals for Social Media Posts

I received a request from Action CIND to do a blog in regards to visuals

blog

When it comes to Social Media, one of the KEY elements is the visual that you attach to the post.  The visual will draw people in to read your posts, so it is important that you either create or choose the “right” photo that will attract people.

You can create your own visuals/graphics through a couple of options:

  • Canva
    • This site provides templates for posters, cover photos for all Social Media sites, through a drop and place method.  It allows you to upload your own photos or use existing free ones that they provide.  You can also add text, choose font styles and colours.
  • Adobe Photoshop is a program that you can purchase to create your own graphics however, personally I don’t feel that this is as user friendly for us beginners
  • PicMonkey
    • This site is similar to Canva and you can get a free trial
  • Powerpoint
    • This is a Microsoft product and most of us have it available on our computers.  Personally, this is my favourite to use to create my posters/graphics because I can work with the whole slide and then “save as” a jpg/png to upload into Social Media.  I do have a step-by-step tutorial on how to use Powerpoint to create visuals.

Click the poster to take you to purchase:

HOW TO CREATE VISUALS and POSTERS USING POWERPOINT – ONLINE VIDEO

Here are a couple of samples of what I created in Powerpoint

focus-on-building-relationships     i have learned to love me    are you offering YOU.png

When you are ready to use these graphics in a Facebook post BUT also want to have a link for people to go to, you will want to make sure you upload the photo FIRST when you are writing the post.

  1. Go to Business Page
  2. Click in the box where you are going to write your post
  3. Click on the “photo” icon and upload your visual
  4. Then write the post and paste any links you want to drive traffic to.  You might want to have accompany words like “Read More HERE” and then paste the link.

IF you write the post FIRST and paste the link, then it will auto-populate with what is existing on the website.

When it comes to finding the right visuals to use, I always encourage people to use photos of themselves, of their team, of their organization, where you can.  When you want to upload a “generic” type photo, there are a couple of FREE sites that you can some great stockphotos (these sites also allow you to purchase photos for a very low cost).

Your next step?

Go CREATE!!