Did you know that Facebook states that you cannot use your personal timeline for commercial use? That if you are going to conduct business, then you must have a Business Page?
Did you know that what you put on your personal timeline, in regards to your business, is not going to help you with SEO (search engine optimization)?
Did you know that you can ‘share’ from your Business Page onto your personal timeline and you are not breaking any rules?
Did you know that you get stats from you Business Page that can help with your marketing efforts? Our personal timelines do not offer this feature.
Moving forward, if you want to build a business on Facebook, it is important to have both a personal account and a Business Page and work these in conjunction with each other.
With your personal timeline, think about the type of posts/statuses you are writing. Are you directly selling your products/services or are you doing it strategically? I want you to think about what you are writing and change up your thinking to ‘indirectly’ sell to your audience.
- Write a Monday morning status that is strategically selling your business
- Do posts around success. When your team grows, talk about it. When you receive an award, talk about it. When you reach a milestone, talk about it. Pick one element of success from the past week and talk about it.
- When you receive a shipment of products or business materials, take a picture and post about how excited you are for this delivery and what it means for your business.
- When you are attending networking events/workshops, take pictures and post them. Show people where you were, who you were with (tag the others in the photos as well), what you learned or gained from the event.
Take advantage of the elements that Facebook provides us on our personal timeline, that can drive traffic to your business.
Think about how you are going to grow your friends’ list (max is 5000) and sell them strategically through your posts and ultimately drive them to want to find out what your business is.
How you work your personal timeline is a great lead into your business, so use it wisely, use it strategically and follow the rules so you don’t risk getting shut down.