Are you committed to Social Media?

Having structure, being organized, is key to keeping on top of your Social Media work.  In order to build a presence, to being consistent, you need to put together an actual plan of how you are going to work your Social Media on a daily basis.

I wish I could tell you that you can just “pop” in and out but it is not going to bring you the return you are looking for.  With competition being so high in Social Media, people need to see you, hear from you, learn from you, talk to you, on a daily basis.  I am not saying you have to bombard them, but you need to be present daily.

For me, personally, we know that I am very active, and I am sure that people unfollow me, but I have reached a point in my presence and building my business, that I am okay with that.  It is a mental thing that you have to get past.

When you are starting to make this list, you need to understand what your end game is.  Are you looking to build a following, looking to get new customers, looking to build a referral based business?  What is your ultimate goal?

Are you looking to work all Social Media sites or just focusing on one/two?

Where is your target market sitting?

What information will benefit them?

What are the reasons why someone would want to use/buy your product/services?

Answering these questions will start to help you formulate your Social Media plan.  It will guide you as to where your focus needs to be as well as what parts of specific Social Media you need to focus on (for example:  Facebook Business Pages, Videos whether recorded or live, Groups, etc.)

Once you decide on which Social Media sites answer all your questions, you then need to do some research to find out what works best in each of these sites.  What time of day is best to work it?  Where do you need to focus for that site?  How often do you need to post?  (For example:  Twitter you would need to tweet at least 5-7 times per day).  What are some of the key elements you can take advantage of that is popular in that site?

The research is important for you to understand how you are going to move forward and how much time you need to commit, on a daily basis, to build the presence you are looking for.  Once you have established this, you NEED to commit, you NEED to schedule the time on your calendar, and you need to STICK with it!!

Building a presence, getting attention, is work.  Remember way back when, people walked hours and hours, going door to door to sell their products/services, because they were determined to make a living, build a successful business.  Well, we are fortunate that we are able to do this from the comfort of our homes, in a relaxed environment and behind a computer.  It doesn’t get any easier than that 😉

P.S.  If you decide that Facebook is one of the sites you are going to be focusing on, download my FREE Daily Checklist HERE!!

 

 

Be responsible!!

I have to admit, that I feel frustrated with this whole Facebook issue and how far it has escalated.  Now, don’t get me wrong, I am not siding with anyone on this, BUT seeing posts in Facebook by the users and those complaining about “how dare Facebook”, has hit a sore spot with me.

Some of you may have read a previous blog I wrote about us having to take some responsibility too and I really can’t stress this enough.  Read BLOG HERE

If you are angry with what has happened, then REMOVE your Facebook account and stop complaining.

  • Did you know that everything you do on the Internet is tracked?
  • Have you read the policies and procedures of every single social site you have joined?
  • Have you checked the settings as to what you are releasing everytime you download an App?

Check these policies out:

LinkedIn

Twitter

SnapChat

Instagram

Google

NameTests

These are just a few examples of sites that most people use and the reality is that very few actually read the Policies.

We gave up our rights to complete privacy and the information that we willing share, the minute we started using the Internet.

Everything you type, every message you send, every game you play, is all tracked.

You have hidden settings on your phone, have you gone through them to see what information you are releasing?

What do you think is happening with every single email you are sending?

Do you believe that the Government isn’t tracking absolutely everything you are doing on the internet?

Your Internet Service Provider, do you not realize they are tracking everything you are doing?

I agree, we shouldn’t have to give up our rights however, the reality is that we don’t have that choice IF we want to continue using the Internet.

IF we want to continue using FREE sites/Apps, then we have to accept the risk, otherwise don’t use it.

This is my only personal thoughts and I acknowledge that I am giving up my rights with everything I choose to do on the Internet and within Apps.  However, I will continue to check settings, policies, so I am aware of the risk I am taking.

 

 

 

Do you take responsibility?

I feel there is a need to write this blog BUT I know that some may be offended by what I have to say.

The day the internet was created, we were ALL opening up ourselves to releasing any privacy we thought we could keep.  There is much scandal going on right now with the world of Facebook in regards to the Russians having a hand in the Trump election and people are upset that Facebook would have it set up that people could get access to our information.

HERE IS THE REALITY!!  We ALL need to take some responsibility for this as well.  WE all need to understand that when you sign up for any social media platforms, when we play games, when we do quizzes, when we use Google (this is just a very small portion of what I am talking about, this goes so much bigger), WE open ourselves up to releasing our information.

YES, you need to read the terms, the policies!  YES, you need to check in the background settings of Apps and see what you have allowed them to take from you!  YES, you need to take responsibility for what YOU are doing in the internet world.

Did you know that if you use Google Maps on your phone, you accept the option for them to access your location?  Once you have done this, did you know that if you go to Google Maps on the computer, you will see a list of all the places you have visited?  Most people don’t realize this BUT you have to take the responsibility and find out.  For me, I do Google Reviews, so I have my location turned on BUT I do this for more visibility to my Google Account for my business.

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For the games and quizzes you do on Facebook, do you check the information that you are releasing to that specific App?

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When you get a Friend request on Facebook, are you taking the time to go through their profile and determine if it is a real person or a fake account?

Have you gone through your privacy settings on each of your Social Media platforms and made sure to set it up for what works for you?  P.S.  Get my FREE Privacy Settings for Facebook HERE

Do you believe those contests that are giving away something that is too good to be true?  Entering those contests are opening you up to hackers, spyware, releasing of your information to a 3rd party.

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Are you falling for the “click bait” type posts that shock you when you see the headline?  Read this article to understand fake news, HERE.

I think you are getting my message here.  Even though platforms, like Facebook, need to take responsibility for the information they are gathering about us, WE also need to take ownership.  WE need to check everything, read all the terms, understand what information we are releasing.

For me, personally, I am aware of what I am releasing and accept it.  I know that there are elements that are not in my control BUT that is a risk I have to take if I choose to use the internet, to turn on my locations, to use platforms like Facebook.  I accept that I have opened myself up to a world that I ultimately can’t control BUT use because I choose to use it.

GUEST BLOGGER: 3 Ways to Respond to Negative PR on Social Media (With Examples)

It is often said that there’s no such thing as bad publicity. But in today’s world of viral social media posts, that may not be the case. A simple negative comment about your brand could snowball into a massive controversy that can paralyze your business and can hamper lead generation.

Bad PR is something that happens to all businesses, especially the big ones. In fact, many companies that have become popular were able to do so by experiencing a massive PR crisis and turning it around on its head to eventually benefit from it.

That said, spinning negative PR on social media is like playing with fire—if you’re not careful enough, you risk getting burnt in front of a public audience and tarnishing your brand reputation.

While responding to negative comments on social media is risky, it’s a hazard you have to take if you want to improve your business. According to Warren Whitlock, one of Forbes top 10 social media influencers, complaints often come from people who actually care about your company and want you to succeed. Ignoring complaints may be a safer move, but you could hurt yourself more by losing potential life-long customers.

Here are some approaches you can use, along with examples, on how to respond to negative publicity on social media.

(1) The Normal Way

What’s the simplest way of addressing negative feedback on social media?

  1. Acknowledge.
  2. Apologize.
  3. Advise on a solution.

 

First, you have to indicate that you acknowledge the feedback and accept that you have shortcomings on your end. Once you’ve acknowledged that, offer a sincere apology, quickly followed up with a suggestion on how you can resolve the issue.

A good example of this is KitchenAid’s response to its Twitter crisis back in 2012, which nailed all three steps in addressing this issue.

kitchen

Cynthia Soledad, who was head of marketing at the time, went the extra mile by issuing the apology not as a brand entity, but as herself. This made the apology more sincere, and helped KitchenAid get back on its feet more easily than if it was done otherwise.

(2) The Swift Response

Due to its on-demand nature, Twitter is a favorite platform for sharing negative reviews about brands. While many businesses usually just ignore these (which isn’t a good idea), Elon Musk turned it into a weapon of his own.

Musk, founder and CEO of two of the most popular tech companies in the world, showed the world how to use Twitter as a customer service-slash-marketing tool when he directly responded to complaints about Tesla and resolved the issue in LESS THAN AN HOUR.

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Like the first example, Musk’s approach was also sincere because the response came from his personal account, not from Tesla’s.

What’s more is that Musk’s sincere apology served as a clever marketing tactic, which caused more good than harm for his company. Proof that feedback often comes from customers who actually care.

(3) Sprinkle A Little Bit of Humor

When it comes to handling customer complaints like a pro, we can all learn a lot from Tesco.

(Notice the rhyme in there? There’s more of that in our next example 😉)

Back in 2016, a Tesco customer shared a Facebook photo when he found out that the cucumber he bought had a worm in it. Tesco cleverly responded with a poem or an “ode to William” which made the post viral.

tesco

This approach is harder to pull off than the others since you’ll need someone really good at telling great stories. It also depends if you think your customers can take a little laugh. But if you do pull this off, you can potentially pivot bad PR into a golden one that could even go viral.

Key Takeaway

Whatever approach you take, there’s one thing that should stay the same when responding to bad PR on social media: always maintain a tone of empathy.

In the end, what your customers really want is someone to listen to their story and help them with a solution.

 

Johanna drives the product and data strategies at PureB2B. She’s a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. When not in the office, Johanna enjoys her family, fitness routines and reading self-help books.

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How are you “creating your presence”?

My tagline is “Creating your Presence” and what this means is that YOU need to be seen on Social Media, YOU need to sell YOU!

When we have made the decision to start using Social Media to build our business, there are many aspects that you need to consider:

  • How do I want to be seen?
  • How do I want my business to be seen?
  • What are my values?
  • Who am I?
  • Who are my potential clients?
  • Which Social Media platforms are they using?
  • What is my marketing strategy?
  • What message am I sending?

You need to take the time and answer these questions, in great detail, so that you can determine which Social Media sites you are going to focus on, what is the content you will be providing and how much time do you need to dedicate to it.

The mistake that many people make is that they believe they need to be working ALL Social Media sites and it is leading to being very time consuming.  Which in turn, causes people to give up or not get the growth they expected.

I encourage you to find your primary and secondary Social Media sites to focus on (based on where your target market is sitting) and make a marketing plan for both based on the above questions you answered.  From there, you need to schedule time on your calendar to focus on these platforms DAILY.  You can’t build a presence, you can’t build a business, without committing to it every single day.  Popping in and out will not help you to reach the goals you have set out to obtain.  It is a HUGE commitment and don’t let anyone tell you that it isn’t.

There are more elements that need to be considered when building your online presence.  You need to look at blogging, free opt-ins, networking on and off the computer, doing speaking engagements.  We live in a very competitive online world and you have to stand out above the rest.  This is why it is important to understand the value of selling yourself.  People buy/support because of the like/know/trust factor.  It is NOT going to happen overnight, I wish I could tell you that, BUT the reality is that it will take time, lots of time, to build your presence and see a return in your hard work.

When thinking about your marketing plan, I want you to go beyond your business.  I want you to look at the other elements that are available on these platforms and take advantage of them.  Look at groups, look at your personal profiles, how can you use them to create your presence?  Schedule the time needed to focus on the other elements that are available to you and go a step beyond in creating your presence.

When you commit the time to creating your presence, you will see a growth in your business BUT it takes time, don’t expect it to happen overnight and don’t fall into the trap of the “get rich quick schemes”.

Go out there and “sell you”!

 

Finding Facebook Groups

As we all prepare for the upcoming Facebook changes and knowing we need to focus on groups, I thought this would be a good article to write to guide you.

Moving forward, Groups will become a HUGE part of your Facebook marketing plan.  You will need to find at least 5 groups that you will make part of your daily routine to go into and network (these are groups where the members actually talk to each, where they share ideas, ask questions, NOT just posting Business posts).  You will also need additional groups that you can utilize to get your “shared” Business Page posts into, in order to keep your reach growing and not decreasing because of the new changes.

To find groups:

  • FIRST you want to make a list of all the KEY words that you want to use to find groups
    • Where do you want to do business in, which:
      • Cities (search by specific City)
      • Provinces (search by specific Province)
      • Worldwide
    • What are the key words for your target market?
      • Moms
      • Brides
      • Men
      • Cooking
      • Hobbies
      • Business Owners
      • Travel
      • Music
      • Technology
    • Are you looking for?
      • Communities
      • Buy and Sell Groups
      • Residence

Once you have your very detailed list, you can start searching Facebook to see if any of these groups exist.

  1. Type the key word in the Search Bar at the top of Facebook
  2. Hit “enter”, don’t select anything, just hit “enter” once you have typed the key word
  3. The next box that opens, has a variety of tabs listed across the top, click on “Groups”
  4. Then scroll through the list and determine which ones you want to request to join

groups

Once the Admin of the group has accepted you into the Group, you will receive a notification.

  1. Click on the notification to take you into the Group
  2. READ the “about” section of the group (found down the left hand side) so you understand what the rules are for each group
  3. Add this Group to your list
    • Will this be a group you will network in
    • Will this be a group you will share your business page posts into
  4. Then you will want to make sure to turn off your “notifications” for these groups so that you don’t get bombarded
    • Under the Group cover photo, click on the “notifications” tab and turn off there

Now, start working the groups!!

 

GUEST BLOGGER: How Technology Will Change Digital Marketing In 2018

Digital marketing – pay-per-click, effective landing pages; These are not new anymore. However, as technology develops, it is taking more and more for users to feel engaged with products being advertised. Loading speed and engagement rates are more important than ever with the current consumer base. Below, we review some of the more recent technologies to aid with digital marketing which are gaining popularity, slowly but surely.

  • Video Walls

Featuring a group of monitors on a wall to play a large video advertisement or display several images to form one large cohesive image at once, video walls are the new frontiers of billboard advertising. You can view an example of the video wall in action in Las Vegas, when it was first featured in 2013. While the cost may be sky high as it is still a relatively new technology, you can be sure that your advertisement will be more attention-grabbing than any other advertising methods you have seen in your entire lifetime. By placing these video walls in a strategic high-traffic location and drawing users to engage with your display in high-end video walls, you are advertising your products with a very high engagement rate, welcoming more visitors to your brand and product as this new technology in action gets shared on social media worldwide.

  • Chatbot Instant Replies

Can’t be replying messages all the time? Facebook has an instant replies feature which allows you to set up some simple pre-set replies to help you answer your potential clients’ frequently asked questions. You can use this feature to set a welcome greeting, and inform them that their inquiries have been received. The chat bots can also be programmed to help you engage with your clients without actually doing so – one of the best examples would be the chatbot set up by RedBull. All you have to do to try this feature is to go to their Facebook page and click message. The bot has been programmed to provide you with their newest events and news so that you feel more connected to their products.

  • Accelerated Mobile Pages (AMP)

With the majority of business users being on mobile nowadays instead using their personal computers these days, loading time becomes extremely important to market your products digitally. A 3-second delay can cause up to 60% of users abandoning the page, which is where these AMPs come in. By converting your current business website to an AMP, you will be accelerating the loading speed of your page while still maintaining the aesthetic values and high performance that your website has be it for e-commerce, product pages, date-booking or just a simple blog. An e-commerce site built on this platform will help you to market your products more efficiently while increasing your customer base!

There is still plenty of new technology on the way in 2018, and we can’t wait to unmask them all. While AMPs, as an example, have already been used by several high-ranking websites such as Huffington Post and the chatbot instant replies utilized by various big businesses nowadays, there are still space for improvement for these features and they are continuously adding more and more benefits to help you market your products effectively. Meanwhile, just hang on to these three features and see if you can find a way to integrate them into your business!

Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.

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