What happened and where do we go?

2018 brought us LOTS of disappointment with Facebook as they continued to get hacked from a variety of stand points and had us dealing with leakage of our personal information (just as a side note, Facebook was NOT the only ones doing this).  It also brought us many changes that as business owners, we had to figure out how to adjust.  Numbers are just not the same anymore, and we all had to get creative on how to get more visibility without investing in Ads.

With the decline in visibility to our Business Pages, many started incorporating more layers to what they were already doing, like Blogging and Newsletters.  We also saw many more groups get created that were managed by Business owners and their potential client base as it allowed us to get more personal and focus on building relationships to turn them into a hot client.

To move forward, we really don’t have a choice anymore….

  • we HAVE to get consistent
  • we HAVE to provide more education around our products/services
  • we HAVE to add more layers to what we are already doing
  • we HAVE to focus on building relationships through our personal timelines and groups
  • we HAVE to network
  • we HAVE to share our Business Page posts into the different groups to get more reach
  • we HAVE to stop selling all the time and focus on providing value

If you truly want to use Facebook to build a business, then you MUST commit to it.  You MUST schedule time on your calendar to do what you need to accomplish and STICK to it.  You can’t build if noone is seeing you.

 

 

Published by Tammy Hudgin

Tammy Hudgin spent the last nine years working her direct sales business (no longer involved with direct sales as the company closed their doors) on Facebook and embraced all the elements that were available to her. One of the most valuable tools that she learned was that you need to sell yourself before you can sell your business. She launched her Facebook Social Media business over five years ago and has trained over 500 business owners on how to work Facebook to build a presence and get their business out there. Tammy helps additional clients by managing their business pages and offering business page creation/revamp, along with consultations. Tammy has been a guest speaker for Rogers TV (4 shows have been pre-recorded), spoken at Annual Conferences, Networking Meetings, nominated for 6 business awards, and has been interviewed on 3 radio blogs. She embraces everything she learns from those she meets, she continues to be inspired by other business women and looks forward to building more relationships.

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