Why do you only focus on business posts?

I see so much happening in Facebook and the BIGGEST element is that the majority of business owners are only focusing on doing business posts.  I would love to know why?  Is it bringing you new clients on a regular basis?  Is it showcasing you as the expert in your field?  Is it providing value to your potential clients?

Now, this is just my personal thoughts and my experience, as I have been working Facebook for 10 years now for business.  Over these last 10 years, I have focused on providing tips, ideas, suggestions, motivation, inspiration, asking questions, building relationships and of course, incorporating my business posts.  This has allowed me to build my network, showcase myself as the expert in my field and in turn, increased my referrals.

Let me give you an example of how this really showed me that I have been doing something right all these years 😉

I recently added a ground-floor MLM business to my life (when lia sophia shut down, I was ultimately still trying to find something that would get me excited again about this industry and lo and behold, it is wine lol).  To date, I have done 4 posts on my personal timeline (one was a live video) about my excitement with this new business, my decision as to why and of course some details.  Within these 4 posts, guess what happened??  I had a total of 104 people ask for information about this!!  I did not have to private message anyone cold, I did not have to send out any emails….I don’t even have a business page created at this point!  This showed me that, YES what I have been doing on Facebook, the network I have been building,  was because of selling ME!!

It was not about constantly promoting my business in every group, of “cold” messaging people, of not interacting with others…..it was about wanting to truly get to know people, to learn from people, to provide them value, to help them, to encourage them, it was about selling who I was as a person.

So before you do that next business post, before you send a message to someone you don’t even know, to try and recruit or get them to buy your product, think about how you can focus on selling YOU first!!

More than just Facebook

I wish I could tell you that you only need to work Facebook to build your business, but the reality is that so much has changed in the last 8 years, that we are being bombarded with businesses on Facebook.  I have been working Facebook for probably 10 years now and way back when, it was much easier for us business owners to build and create a client base.  Now, I am not saying you can’t do it, BUT it will take you consistency, dedication, providing value, to build in the Facebook world, competition is high.

So what can you do?

There are many additional elements that can help you to build your presence on Facebook, here are just a few suggestions:

  • Blogging
  • Networking in person
  • Newsletters
  • TV Appearances
  • Magazine articles
  • Speaking events

By incorporating these different elements, you will see a growth on your Facebook.  You will start to showcase yourself as the expert in your field.  Even for those in Direct Sales/MLM businesses, you can brand yourself, create content that focuses around what you are good at and then bring your product/services into play.

My favourite has to be the networking.  I love attending a variety of events that allow me to learn, to socialize, to get my message out there.  I believe that if I have made an impact, then you will find me on Facebook, whether it is my personal profile or my business page.

Start putting a plan together about how you are going to sell YOU, how you are going to create a presence.  Make a list of your best qualities, what value you can offer and incorporate that into your plan.  Get out and do speaking engagements (not to sell your product/service but to teach others).  Start writing a blog and reach out to others and offer to be a guest blogger for them.

Don’t get frustrated with the world of Facebook, you can still build BUT add more pieces to the puzzle.  Plan your monthly calendar to how you are going to implement the different elements that will help you to create more of a presence on Facebook.

P.S.  If you feel you don’t have the time to do anything more than Facebook, then be sure to check out my Facebook Marketing for Small Business Owners document!!  This document is FULL of marketing ideas for your personal timeline, groups and business pages.  It will help you to get more out of the world of Facebook!!

Your investment is ONLY $19.97 +hst ($22.57 Cdn)

Marketing Document FB Post Visual

CLICK HERE to purchase!!

GUEST BLOGGER: Not everyone will want you to SUCCEED By Vanessa Dewsbury

We all hope for support and encouragement from our friends and family when we venture off on a journey of turning our dreams into reality, but the unfortunate truth is, not everyone will want you to succeed…and why is that?

There are some people who are triggered by the success of others because it makes them question their own life.  When someone sees you where they want to be or where they think they “should be,” it can create feelings of jealousy and resentment, and some people operate in competitive or comparative mode.  They either view you as competition so they are not supportive of your success or they compare themselves to others and if they perceive you are “doing better” than they are, they lack offering you any kind of encouragement.  And some of your friends or family don’t want you to succeed because they fear you may drastically change and leave them behind.

You may even find and have personally experienced someone trying to taint your character and reputation to others.  They talk bad about you behind your back in hopes that others will view you in a negative light.  However, usually in that situation it only makes the person who spoke badly of you, look bad.

Entrepreneurs are naturally driven, creative, rebellious and they tend to not like to follow the rules, or the crowds and this can actually be very off-putting for some.  If one is conditioned to believe that you have to do things by the book, then they will have a hard time accepting your choices and may view you as doing it all ‘wrong.’

But the thing is, we are all on our own journey of truth, growth, self development, and most everyone desires successful relationships, careers, health and so on but not everyone will arrive there at the same time.  We are all on different parts of the path just trying to do the best we can and maybe we will all arrive to where we want to be or maybe not all of us will.

How do you find you respond when you hear about the success of others?  Do you feel happy for them, do you encourage and congratulate them or do you feel resentful, jealous or hostile?

If you find your reaction is negative in nature, ask yourself why you’re feeling this way, explore your thoughts because deep down, they have nothing really to do with the other person, your reaction is coming from a place that might need a little bit of self reflection and healing.   And that’s okay, acknowledging and taking responsibility for your feelings can be the key to your own success.  If you find you are having difficulties in certain areas of your life, reach out and ask for help from others, surround yourself with the people you want to be like and most importantly, believe and trust in yourself that you can too achieve the success you desire.

If you are someone who praises, supports and gets excited when others succeed, then good for you, keep doing what you’re doing.

At the end of day we aren’t here to please others, we are here to enjoy, explore, create and live a life of happiness and bliss, and we are all worthy of that.  Don’t let the jealousy or non-approval of others deter you off your path, just keep moving, keep creating and keep believing in yourself, and in your dreams.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Steve Jobs

 

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Vanessa Dewsbury
Facebook:  Soul Alive Barrie

How do you keep growing?

Okay, so here is the deal, I have been working my Facebook business for almost 5 years now (however, have been working Facebook to build for about 10 years now) and can happily say that I have a really great following of people who are truly interested in what I have to offer.

So how did I do this?  Well, it was all about providing value to my audience.  Providing tips that can help them work Facebook, ideas for thinking outside the box, my personality (I like that one the best lol) and just being “real”.

Most of you are probably just starting out using Social Media and I want you to know that it does get easier to grow as you work it.  It won’t happen overnight (YES, I know there are a TON of people out there that can sell you programs that will INSTANTLY grow your business, but I have my doubts on that).  The reality is that it takes time BUT you have to give more than just what you are posting on Social Media.

Over the last 5 years, I have created my website, created FREE downloads/opt-ins, created new packages, started blogging, doing speaker engagements, being a guest writer, invested in a Mastermind program, joined networking groups…..get where I am going with this?  You can’t just rely on Social Media to build your business to the level you ultimately want to build.

If you are looking to just make some extra money each month, then Social Media can work for you and you may not have to go the extra mile BUT if you are looking for so much more, you really have to think about what else you can offer.

As I have continued to grow, I realized that I offer a TON of free elements and of course my online training but didn’t really have a package that provided value at a lower price.  Soooooo, after talking to a few people, I worked on a new package that focuses on marketing in the world of Facebook.  I have to admit, I am pretty excited about this package as it is set at a very reasonable price that will help ALL small business owners to market their business.  It has them thinking differently about how they are going to market themselves and their business within personal profiles/timelines, groups and business page.  (Watch my Facebook Business Page for more).

So my message to you here, is to always think about how you are going to continue to grow, don’t just rely on one source to grow your business.  You need to layer it, keep adding more value on top of each layer YET have them all tie in together.

 

My trip to Italy

As many of you know, I had the opportunity to travel to Italy the last week of May, with my Mastermind Group.  The Mastermind Group was an investment I made, a year ago, to relook at my business and how to move forward and implement new elements/strategies.  This was a HUGE impact to my business and it allowed me to grow by leaps and bounds, the BEST investment I ever made!!

While in Italy, there were a couple of business elements that I wanted to do (even though, I have to admit, most of the trip was all about fun and seeing this beautiful country, Amalfi Coast was my absolute favourite!!)

We don’t tend to think of how a trip can be incorporated into our business but with the world of Social Media, it can make a big impact.  I did regular Live videos, just to check in and keep my relationships building as they journeyed with me, through my eyes.  I also took a variety of photos (some were selfies) that I can use as I move forward in my business.  The idea is to add quotes, my thoughts, my tips, to these photos which can be used on Facebook and Instagram (those are the two social media sites I focus on).

BUT, the BIGGEST thing that I did, was a 4 recorded video series that I will use as a FREE opt-in.  The video series is introducing my Facebook Online Training Program.

  1. Introducing the Facebook Online Combo Training
  2. The Experience and Impact for other Small Business Owners
  3. Who I am and what I can do for you
  4. Details of the Facebook Online Combo Training

My plan is to use this video series across the world, to introduce me and what I can offer to those who do not know I even exist lol

Here is a sample of one of my videos

So, when you are travelling, think about ways that you can bring your journey into your business.  Yes, the trip can be fun, but it only takes a few minutes, each day, to bring a business element to it.

Happy travels!!

Facebook LIVE – Should YOU be doing it?

For many of you that follow me, you know that I am currently doing a 30 day LIVE Challenge on my business page, that was given to me by my Mastermind Coach, Fay Chapple.

The whole idea is that we need to provide value and be consistent in getting ourselves out there.  What is actually AMAZING about this, is the interaction that has been created!!  Between the likes/comments/shares, my stats have increased, within the last 7 days:

  • Daily reach has increased by 114%
  • Post Engagement has increased by 69%
  • Page Likes have increased by 56%
  • Page Views have increased by 35%
  • My videos have been seen by over 5,000 people

Soooooooo my question to you is “Why are you not doing Live videos?”

I think I know the answer to this question:

  • It is out of your comfort zone
  • You will make too many errors, stumble on your words
  • You don’t know what to say
  • Worried that nobody will watch you live

Okay…….let’s address these concerns:

  • Baby steps – Start with small videos and grow them as you push yourself out of your comfort zone
  • We want YOU to be real, to be YOU, so just let it happen and laugh at when you stumble (I do it all the time)
  • What can you say?
    • Reach out to your clients, your audience, your friends and ask them for some ideas of what they would be curious to learn about
    • Talk about different tips that can help them
    • Do some “food for thought” around words and what they mean
    • Show yourself out networking
    • Talk about quotes that resonate with you and why
    • What events are coming up
    • How do you keep motivated/inspired
    • How do you organize your life
    • Show them some of your daily rituals (like walks)
  • I do my Live videos first thing in the morning and I MIGHT get 1 person but I don’t worry about it because the videos are recorded and people will watch later when they have time

There!!  I have taken away your excuses, so go out there, make a commitment and start doing some Live videos.  I am challenging YOU to do one week (YES, only 7 days) to get your feet wet.

P.S.  I would love for you to reach out to me and share what your stats are when that week is over 🙂

Importance of a Great Personal Branding Photo – Guest Blog by Mark Alousis

Hello everyone, my name is Mark and I am the owner of Mark Alousis Portrait in Toronto. I take modern, magazine style portraits and headshots. Think Vanity Fair or GQ style for the everyday men and women.   In this post I will talk about the importance of a professional head shot as well as a few tips to get the best results from your shots. 

When someone gets a contact from a friend or business  associate, what is the first thing they do?  In most cases people either Google them or check out their social media profiles on Facebook or Instagram. If they have any sort of online presence you will most likely find their profile picture. Now, what impresses you more, a cropped, grainy photo of them at a recent wedding, a “selfie” in their bedroom, or a headshot taken by a professional?  

I don’t have enough fingers or toes to count the number of times I’ve come across profile pictures of business people that are clearly from a wedding (or funeral ;-)).  You know the one… the one where they have their arm around someone who is cropped out of the picture, or the one of them in a nice suit or dress with a cocktail of some sort in hand. Not the best impression for potential clients or employers.  

 

When I first started learning about the professional headshot about 5 years ago, one thing that stuck with me was “confident yet approachable”.  That could mean a bit of a smile, a bigger smile or a certain “look”. Whatever that is, your photographer should be able to get that out of you, because that is what you are paying a professional for. 

 

Some clients say to me “ugh, I hate getting my photo done, I’m not photogenic”! My response to everyone is the same. I tell them to let me take care of that! You don’t have to know how to move, or pose, or “look good” because I will pose and move you, right down to your last finger!   

 

I advise my clients to avoid patterns and crazy colours if possible as they can be a bit of a jerry_blog (2 of 2)-3.jpgdistraction. BUT – if that is your brand or the image you want to portray then go all in on that.   When I do my pre-shoot consultation I recommend that my clients bring 2-3 outfits that we can mix and match to get different looks so they have some variety to choose from.  

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Hair and makeup? Absolutely! I recommend it to all of my clients, as it takes out a stressful step for some, but also gets you the right type of look for a photograph. I tell my clients if they are doing their own makeup to be sure to use a matte finish so there is not too much shine on the skin. 

 

My clients always get their top three shots from a session.  This allows us to get a few different looks to use across your social media or profiles. For example, you may need a  more formal image for LinkedIn, whereas Facebook and Instagram can be a bit more casual. It is also good to change up your profile picture from time to time to keep things fresh.  

 

I hope you would agree that a great headshot is key to  putting your best foot forward online. If you have any questions about Personal Branding  please feel free to email info@markalousis.com or call me at 416-278-4259 to chat.  

 

Thanks to Tammy for asking me to write this blog and I hope to see some of you in the studio in the future!  

Thanks, 

Mark 

 

Why, oh why, so many recruiting messages

Well…..this one is going to be a touchy subject and I might actually upset some people, BUT I believe this is important to get out there.

Are you sending private messages to people on Facebook and trying to recruit them?  Do you understand what type of message this is actually sending to those reading it?  Do you know how people are reacting to it?  Do you know what this is doing for the company you represent?

Here is some food for thought:

  • I don’t know you
  • I have never had a conversation with you
  • I might already be a Rep
  • I might already purchase the product from someone else
  • I might know people in the industry and IF I decide I want to join, would I not consider those I have already connected with?
  • I may have had a bad experience with your product

Now think about this:

  • Talk to me
  • Get to know me
  • Look through my profile and see if you can figure out who I know, what I do, what I believe in
  • Maybe look and see if I have a business page and go look at it, to see what I do
  • Network with me
  • Learn about me
  • Ask me if I already know someone in the same business as you

What could be going through my head:

  • I don’t know you
  • I have no idea what type of Leader you would be
  • I know nothing about your successes which to me, is important to see if I would want to work with you
  • I don’t believe you have any real interest in me and who I am
  • You care only about building a team, whether it is successful or not
  • It is in your best interest, not mine

So moving forward, I would like to suggest that you spend the time getting to know someone, build a relationship with them, understand what makes them tick, what their passions are, what their interests are, what products they like to use, what their regular routine is AND then you can approach them.

Who are YOU on Facebook?

I know that this can be a touchy subject, but I feel it is important to address.  As a small business owner using Facebook to build my business, I think about how my audience is going to see me.  What that means is thinking about what I put out on my personal timeline, what I post on my business page, what I post in groups and how I comment on other people’s posts.

To me, it is important that I reflect myself as someone who wants to learn, be inspired, be motivated but also someone who is knowledgeable in what I have to offer, is inspiring for others, motivates others to be the best they can be, teach people, and make connections for others to continue to grow.

Having said that, what needs to be talked about is the message that small business owners make in the world of Facebook.

  • Promoting your business on other business owners’ posts
  • Posting statuses that are negative
  • Getting involved in political debates
  • Commenting with negativity on other people’s posts
  • Starting arguments that are left better unsaid

I think it is important that you decide how you want to work Facebook, is it for personal or for business?  If it is for business, have you thought about the perception you are putting out there?  Have you thought about how this could affect your growth?  Have you thought about how your potential clients are seeing you?

Now please know, I am not saying you can’t have an opinion, you can’t have political beliefs, religious beliefs; you just need to determine if Facebook is the place for it when you are trying to build a business.  You need to make a decision on how you want to build your business and how your potential and current clients will see you.

I know that some of you will not agree with me and that is okay….I just wanted to give you some food for thought, especially when trying to build your business.

5 KEY Elements to Successful Facebook Ads

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I had the opportunity to write an article for the Fabulous Fempreneurship group about the 5 Key Elements to Successful Facebook Ads.

There are many elements you need to consider when doing Sponsored or Boosted Ads on Facebook, however, for this article, I focus on 5 key elements that I want to make sure you plan for.

Read the full article here:  Facebook Ads