If you know me in person or even follow me around on Facebook, you will know that I talk about routines and consistency. If we want to build a business, we have to always be doing things to bring our business attention.
You can’t just randomly work your business if you want to see growth, it is doing it every single day. I know we are all busy, because we are the type of people who just keep on taking things on lol BUT you have to decide what your priorities are.
- What must get done?
- What am I good at?
- How can I get my message out there?
- Can I handle it or do I need to hire someone?
These are questions you need to ask yourself and seriously look at. You have to determine where you can focus your time and COMMIT to it.
I have a TON of elements to my business and I schedule them into my calendar so they do get done. I also will choose specific tasks that I can send to a VA to complete for me. These are tasks that yes need to be done, but not by me.
Why is consistency so important? Let me give you a couple of examples based on my stats:
These are my Facebook Stats for my Business Page within the last 7 days
What you see here is growth, which is regular for my business page and it is because I am consistent! I post every day, Monday to Friday, one post (no need to do more); I share my posts into a variety of groups throughout the week; I mix up my content so I am always providing value. I am consistent!
These are my stats for my website, for the month of January
So far this is my biggest month BUT for February, to date, I am sitting at 671 views. Notice where most of my visibility is coming from? Facebook!!!
If I can drive traffic to my website, based on what I am posting on Facebook, then it opens up the opportunity for people to look at what else I have to offer on my website.
The KEY for me here, is the blogging I do because I then do a post on my Facebook Business Page driving them to my website to read the blog (as you can see in the number 1 page listed for views).
I try to do a blog a week BUT when I am running out of content to write about, I reach out to other business owners (that compliment my business) and have them be Guest Bloggers. The BONUS here is that it is a free service, brings visibility to both them and myself, and opens us up to potential new clients.
In summary, if you are doing what you need to do, consistently, then how does your business grow? I am not saying that Social Media is what you need to be doing consistently BUT I would strongly encourage you to look at how it could potentially affect the growth of your business.
P.S. Download my FREE Daily Checklist for Facebook, it just might help create consistency for you.