My tagline is “Creating your Presence” and what this means is that YOU need to be seen on Social Media, YOU need to sell YOU!
When we have made the decision to start using Social Media to build our business, there are many aspects that you need to consider:
- How do I want to be seen?
- How do I want my business to be seen?
- What are my values?
- Who am I?
- Who are my potential clients?
- Which Social Media platforms are they using?
- What is my marketing strategy?
- What message am I sending?
You need to take the time and answer these questions, in great detail, so that you can determine which Social Media sites you are going to focus on, what is the content you will be providing and how much time do you need to dedicate to it.
The mistake that many people make is that they believe they need to be working ALL Social Media sites and it is leading to being very time consuming. Which in turn, causes people to give up or not get the growth they expected.
I encourage you to find your primary and secondary Social Media sites to focus on (based on where your target market is sitting) and make a marketing plan for both based on the above questions you answered. From there, you need to schedule time on your calendar to focus on these platforms DAILY. You can’t build a presence, you can’t build a business, without committing to it every single day. Popping in and out will not help you to reach the goals you have set out to obtain. It is a HUGE commitment and don’t let anyone tell you that it isn’t.
There are more elements that need to be considered when building your online presence. You need to look at blogging, free opt-ins, networking on and off the computer, doing speaking engagements. We live in a very competitive online world and you have to stand out above the rest. This is why it is important to understand the value of selling yourself. People buy/support because of the like/know/trust factor. It is NOT going to happen overnight, I wish I could tell you that, BUT the reality is that it will take time, lots of time, to build your presence and see a return in your hard work.
When thinking about your marketing plan, I want you to go beyond your business. I want you to look at the other elements that are available on these platforms and take advantage of them. Look at groups, look at your personal profiles, how can you use them to create your presence? Schedule the time needed to focus on the other elements that are available to you and go a step beyond in creating your presence.
When you commit the time to creating your presence, you will see a growth in your business BUT it takes time, don’t expect it to happen overnight and don’t fall into the trap of the “get rich quick schemes”.
Go out there and “sell you”!