I received a request from Action CIND to do a blog in regards to visuals
When it comes to Social Media, one of the KEY elements is the visual that you attach to the post. The visual will draw people in to read your posts, so it is important that you either create or choose the “right” photo that will attract people.
You can create your own visuals/graphics through a couple of options:
- This site provides templates for posters, cover photos for all Social Media sites, through a drop and place method. It allows you to upload your own photos or use existing free ones that they provide. You can also add text, choose font styles and colours.
- Adobe Photoshop is a program that you can purchase to create your own graphics however, personally I don’t feel that this is as user friendly for us beginners
- This site is similar to Canva and you can get a free trial
- This is a Microsoft product and most of us have it available on our computers. Personally, this is my favourite to use to create my posters/graphics because I can work with the whole slide and then “save as” a jpg/png to upload into Social Media. I do have a step-by-step tutorial on how to use Powerpoint to create visuals.
Click the poster to take you to purchase:
Here are a couple of samples of what I created in Powerpoint
When you are ready to use these graphics in a Facebook post BUT also want to have a link for people to go to, you will want to make sure you upload the photo FIRST when you are writing the post.
- Go to Business Page
- Click in the box where you are going to write your post
- Click on the “photo” icon and upload your visual
- Then write the post and paste any links you want to drive traffic to. You might want to have accompany words like “Read More HERE” and then paste the link.
IF you write the post FIRST and paste the link, then it will auto-populate with what is existing on the website.
When it comes to finding the right visuals to use, I always encourage people to use photos of themselves, of their team, of their organization, where you can. When you want to upload a “generic” type photo, there are a couple of FREE sites that you can some great stockphotos (these sites also allow you to purchase photos for a very low cost).
Your next step?