GUEST BLOGGER: 7 Ways to Grow Your Email List with Social Media

Email marketing is an integral part of every successful digital marketing strategy. In terms of ROI, it frequently outperforms other digital marketing channels, making it a favorite among marketers who have to work on a limited budget. Email marketing is an excellent backup option if all your other marketing attempts start to fail. Your website might get blacklisted, your social media accounts might get blocked, but with an email list in place, you still have a means of reaching out to your audience.

The effectiveness of your email marketing campaigns is primarily determined by the size and quality of your mailing list. There are already many articles online on how to grow your email list, so we have decided to narrow down our focus on social media as a way of generating email leads. Give these techniques a try, and watch as your mailing list starts growing faster and faster before your eyes.

Add CTAs to Your Social Media Profiles

The most direct way to leverage social media for growing you email list is to include a call-to-action in all your social media profiles. Ideally, your CTA should point to a landing-page that gives them an option to receive some kind of benefit, in exchange for their email address. This tactic works best on your new social media followers, as they are more likely to interact with your brand immediately after hitting the subscribe button.

Offer Bonus Content

Creating quality social media content is essential for keeping your audience engaged with your brand. And if your content is good enough, your followers might be willing to lend you their email address in exchange for a second serving. There are two ways of implementing this strategy. One is to gate certain parts of content until your lead provides an email, and the other is to offer something extra for those willing to give away their address.

Host a Giveaway

If you are willing to invest a bit more into growing your mailing list, you can host a giveaway on social media. Give your followers the chance to win a premium prize simply by giving you their email address. Make sure that the prize you are offering is tailor-made for your target demographic – otherwise you will attract people who are just in it for the freebies, and are therefore unlikely to keep interacting with your brand. You can also go a step further, and give your contestants the opportunity to gain multiple entries to the contest for CTAs such as sharing the event on social media.

Add Sharing CTAs to Your Email Content

While we are on the topic of sharing, be sure to include the option to do so in your newsletters, courses, ebooks, and other bits of content you will be sending out in your emails. It costs you practically nothing to add a small share button at the end of every email you send, and those shares do add up over time. Giving people the option to share your email content will make you seem more generous and forthcoming, so your existing customers will want to return the favor.

Advertise on Facebook

This tactic requires some social media training in order to implement it right, but if you have the skills required, it can be extremely effective at expanding your email list. First you need to create a landing page with the appropriate CTA, or use one which you made previously. Then you have to set up the ad itself through Facebook, making sure to include an evocative title, a quality advertising copy, and an eye-catching image. Finally, you have to specify how much money you are willing to bid on a monthly level to have your ad displayed to your target demographic.

Create How-To Videos for Youtube

While it might not be immediately obvious, YouTube is as much of a social network as Facebook or Instagram. The type of content you need to produce in order to attract a following differs, but it is still a platform for generating email leads. When deciding on the kind of video you need to make to promote your subscription CTA, be sure to look into video tutorials. Creating how-to videos covering basic topics can easily acquire millions of views, and that is a lot of potential emails you stand to gather for your list.

Host an Online Seminar on Social Media

Some people require a bit of persuasion before they divulge their email. And in order to persuade them, you have to invite them to a talk first. This can be done by creating an online seminar, giving your target audience the opportunity to interact with you directly. Give your first session away as a freebie, and then provide the option to subscribe for future session by providing an email. This way, your leads will get a chance to see what they are getting before making a decision whether to commit to your brand.

Conclusion

While being a powerful marketing channel in their own right, social networks give businesses the opportunity to enhance their other marketing efforts as well, including those that involve email marketing. Growing your mailing list is just one of the things that can be made easier by properly using the social media tools at your disposal.

 

Michael Deane is the editor of Qeedle, a small business hub he has started with a couple of friends. He is also a digital marketing executive, always looking for ways to make his clients lives easier. You can find him on Twitter at @ Qeedle_

When you finally do it……..

Have you ever had something that you wanted to do and you kept putting it off?  Then you finally buckled down and did it?

I am EXCITED to announce that I have finally launched my Creating Your Presence Academy!!!  This was something that I wanted to do for the last year and kept putting it off as I didn’t know if business owners were ready for it, BUT they are!!!

I have created a 6 month online program that will teach MORE than Facebook!  Facebook has become very competitive and we, as business owners, need to do more than just posting on our Business Pages.

Based on my own work and what I have been teaching through my consultations, I have developed a program that will cover different areas that will compliment each other BUT also bring MORE to your target market.

  • Branding
  • Facebook (2 month module)
  • Blogging
  • Opt-Ins/Newsletters
  • Networking

I have provided detailed training through written, video and exercises.  You also get an one hour Zoom call with me, each month of the program.  What is even better, you get to work this program at your own pace, not based on how the others are progressing or not progressing.  We all learn at different rates and some things will be easy, some harder.  I have allowed you a month for each (with exception to the Facebook module) however, you may finish the module quicker.

The program is housed on Facebook with their new groups, Social Learning.  The group has everything done through Units, allowing you to mark as complete when done.  This group will also be a support system for you as you work through each module and an opportunity for me to continue to teach you.

Another element that has been incorporated is other Businesses are providing FREE learning material for you.  These learning materials will enhance what you are already learning, you are going to LOVE it!!

Sooooooo, now the question is “how much is it?”

ONLY $625!!!!!!!  Just think…..I charge $75 for an one Zoom call with me, so this means that you are getting all the learning elements and freebies for ONLY $175!!!

The $625 can be paid in 5 monthly installments of $125 OR if you want to pay in full, you will receive a discount of $100, costing you ONLY $525!!!

Ready to get started?  Send me an email at tammy@tammyhudgin.com so that you can arrange your payment method and I will get you added into the Group to get started!!

Are you as EXCITED as me??

Creating Your Presence Academy

Advertising poster

Facebook Groups

With the algorithm change to our Facebook Business Page and not getting the reach we once got, it is time for you to think about creating a group that you can build up to a hot market.

There are a couple of ways to get a group started:

  1. Offer a FREE challenge and use the group to run the challenge and then build from there
  2. Reach out to your existing clients and ask them to join your groups for additional information, specials, relationships building
  3. Post on your timeline, business page and other groups, telling people the benefits of joining your group

Within this group, you want to focus on building relationships, getting people talking and upselling yourself.  Make the group interactive with a variety of mini challenges, education, and questions.  Don’t focus on always trying to sell a product/service, otherwise people will leave the group.  It is really about taking this market and continuing to build and educate so that they do purchase additional products/services as well as refer you to their friends.

Facebook has upped the game with groups, so now is the time to take advantage.  They have added a “topics” element that you can use for each post, making it easier for people to find a group of posts around a specific topic.  They have also introduced the option to have 10 announcements pinned to the top of the wall (this can be a very strategic move on your part on what you put into these announcements, so think long and hard about it).  Take advantage of the “welcome” style option that allows you to create a post whenever any new members join the group (this shows the other members that there is growth but also makes the new members feel welcomed).

Groups can be a fantastic compliment to your business page, so take some time and work out a marketing plan on how you are going to develop this group, content, mission, goals and get building those relationships.

P.S.  I do have a FREE download on “The Why and How to for Creating Groups”, so start with that 🙂      Sign Up Here!!

 

Facebook Targeting Ads – News Feed

Have you ever wondered why you see certain Ads in your Facebook News Feed?

Everything you do on Facebook is tracked, even when you “like” a Business Page.  They take your information and place it into categories of “interests”, anything you viewed on Google will show up in your News Feed, all the different information you input into your personal profile “about” section is also targeted.

The GREAT news is that you can clean this up so that certain Ads won’t be targeted towards you!!

Here’s how:

  • From your desktop/laptop, log into your Facebook account (if you are going to do this from your phone App, you will find it under your “account settings” option)
  • Click on the drop down arrow at the top right corner of Facebook
  • Click on the tab “settings”
  • Click on the tab “Ads” down the left
  • Once you are in here, you want to go through each category and remove anything that you do not want them to target you with
    • Your interests (this is the information they gathered based on the pages you have liked)
    • Advertisers you’ve interacted with (specific companies you have interacted with)
    • Your information (this is the information you have put into your “about” section, you can turn off any of them you did not wish to receive Ads based on this criteria)
    • Ad settings (in here you can turn “off” the elements you do not want targeted to you)
    • Hide ad topics (you can choose to hide for a certain time frame or even permanently)

I would encourage you to go through this exercise as you really don’t know what you have made available to those who are doing Sponsored Ads.  When businesses create their Sponsored Ads, they choose a very specific target market and if you have any of the criteria they are targeting, then it will come into your news feed.

Clean it up!

 

GUEST BLOGGER: 3 Ways to Respond to Negative PR on Social Media (With Examples)

It is often said that there’s no such thing as bad publicity. But in today’s world of viral social media posts, that may not be the case. A simple negative comment about your brand could snowball into a massive controversy that can paralyze your business and can hamper lead generation.

Bad PR is something that happens to all businesses, especially the big ones. In fact, many companies that have become popular were able to do so by experiencing a massive PR crisis and turning it around on its head to eventually benefit from it.

That said, spinning negative PR on social media is like playing with fire—if you’re not careful enough, you risk getting burnt in front of a public audience and tarnishing your brand reputation.

While responding to negative comments on social media is risky, it’s a hazard you have to take if you want to improve your business. According to Warren Whitlock, one of Forbes top 10 social media influencers, complaints often come from people who actually care about your company and want you to succeed. Ignoring complaints may be a safer move, but you could hurt yourself more by losing potential life-long customers.

Here are some approaches you can use, along with examples, on how to respond to negative publicity on social media.

(1) The Normal Way

What’s the simplest way of addressing negative feedback on social media?

  1. Acknowledge.
  2. Apologize.
  3. Advise on a solution.

 

First, you have to indicate that you acknowledge the feedback and accept that you have shortcomings on your end. Once you’ve acknowledged that, offer a sincere apology, quickly followed up with a suggestion on how you can resolve the issue.

A good example of this is KitchenAid’s response to its Twitter crisis back in 2012, which nailed all three steps in addressing this issue.

kitchen

Cynthia Soledad, who was head of marketing at the time, went the extra mile by issuing the apology not as a brand entity, but as herself. This made the apology more sincere, and helped KitchenAid get back on its feet more easily than if it was done otherwise.

(2) The Swift Response

Due to its on-demand nature, Twitter is a favorite platform for sharing negative reviews about brands. While many businesses usually just ignore these (which isn’t a good idea), Elon Musk turned it into a weapon of his own.

Musk, founder and CEO of two of the most popular tech companies in the world, showed the world how to use Twitter as a customer service-slash-marketing tool when he directly responded to complaints about Tesla and resolved the issue in LESS THAN AN HOUR.

mark

Like the first example, Musk’s approach was also sincere because the response came from his personal account, not from Tesla’s.

What’s more is that Musk’s sincere apology served as a clever marketing tactic, which caused more good than harm for his company. Proof that feedback often comes from customers who actually care.

(3) Sprinkle A Little Bit of Humor

When it comes to handling customer complaints like a pro, we can all learn a lot from Tesco.

(Notice the rhyme in there? There’s more of that in our next example 😉)

Back in 2016, a Tesco customer shared a Facebook photo when he found out that the cucumber he bought had a worm in it. Tesco cleverly responded with a poem or an “ode to William” which made the post viral.

tesco

This approach is harder to pull off than the others since you’ll need someone really good at telling great stories. It also depends if you think your customers can take a little laugh. But if you do pull this off, you can potentially pivot bad PR into a golden one that could even go viral.

Key Takeaway

Whatever approach you take, there’s one thing that should stay the same when responding to bad PR on social media: always maintain a tone of empathy.

In the end, what your customers really want is someone to listen to their story and help them with a solution.

 

Johanna drives the product and data strategies at PureB2B. She’s a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. When not in the office, Johanna enjoys her family, fitness routines and reading self-help books.

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How are you “creating your presence”?

My tagline is “Creating your Presence” and what this means is that YOU need to be seen on Social Media, YOU need to sell YOU!

When we have made the decision to start using Social Media to build our business, there are many aspects that you need to consider:

  • How do I want to be seen?
  • How do I want my business to be seen?
  • What are my values?
  • Who am I?
  • Who are my potential clients?
  • Which Social Media platforms are they using?
  • What is my marketing strategy?
  • What message am I sending?

You need to take the time and answer these questions, in great detail, so that you can determine which Social Media sites you are going to focus on, what is the content you will be providing and how much time do you need to dedicate to it.

The mistake that many people make is that they believe they need to be working ALL Social Media sites and it is leading to being very time consuming.  Which in turn, causes people to give up or not get the growth they expected.

I encourage you to find your primary and secondary Social Media sites to focus on (based on where your target market is sitting) and make a marketing plan for both based on the above questions you answered.  From there, you need to schedule time on your calendar to focus on these platforms DAILY.  You can’t build a presence, you can’t build a business, without committing to it every single day.  Popping in and out will not help you to reach the goals you have set out to obtain.  It is a HUGE commitment and don’t let anyone tell you that it isn’t.

There are more elements that need to be considered when building your online presence.  You need to look at blogging, free opt-ins, networking on and off the computer, doing speaking engagements.  We live in a very competitive online world and you have to stand out above the rest.  This is why it is important to understand the value of selling yourself.  People buy/support because of the like/know/trust factor.  It is NOT going to happen overnight, I wish I could tell you that, BUT the reality is that it will take time, lots of time, to build your presence and see a return in your hard work.

When thinking about your marketing plan, I want you to go beyond your business.  I want you to look at the other elements that are available on these platforms and take advantage of them.  Look at groups, look at your personal profiles, how can you use them to create your presence?  Schedule the time needed to focus on the other elements that are available to you and go a step beyond in creating your presence.

When you commit the time to creating your presence, you will see a growth in your business BUT it takes time, don’t expect it to happen overnight and don’t fall into the trap of the “get rich quick schemes”.

Go out there and “sell you”!

 

GUEST BLOGGER: Must-Have Tools to Become a Master Instagram Curator

With 800 million monthly active users and 40 billion photos uploaded on Instagram so far, it has become understandably challenging to make a feed stand out from the rest.

Slapping just about any photo on your feed without premeditation will no longer do if you want to be eye-catching and grow a loyal following. Remember, there are 500 million daily active Instagram users that are also sharing images on this platform. So, if want your feed to stand out, you need to be more methodical about it.

For starters, take time to examine the most trending Instagram accounts. Most likely, you’ll find that most popular accounts are the ones that are posting quality images on optimal times and frequency, and are maintaining a neatly organized and impeccably curated feed. The top accounts are the ones posting images that are planned and picked.

Certainly, creating social media posts that will click-particularly on Instagram involves a degree of curation. Each image posted has to be consistent with the one that came before it to create a sense of cohesion. Additionally, every post must fit the over-all predetermined theme or aesthetic of the feed.

While possessing an innate eye and acuity for visual art can make coming up with a curated feed easy, turning to tools to help you won’t hurt. On the contrary, utilizing tools can polish and sharpen your aesthetics. Not only that, they can help you plan and organize your feed so that you can bring your Instagram game up to a whole new level one post at a time.

Of course, that’s easier said than done. Luckily, we’ve listed the best tools to help you get started. Check out the tools on this list, as you’ll need them need to become a master Instagram curator.

  1. VSCO

To achieve cohesion in a series of images you plan to post, it helps to use either the same filter or a similar one.

VSCO is especially useful for this. Not only does VSCO give you a wide array of beautiful filters that can instantly enhance your photos, but it also helps a great deal in keeping the look of your feed consistent, as the app allows you to copy-paste edits from one photo to another. This nifty function ensures that everything—from exposure to contrast to saturation are consistent across your feed.

  1. Later

The most efficient way to curate your Instagram feed is to preview it in the grid before even hitting the share button. How many times have you posted a photo but ended up deleting it right after because you realized it doesn’t fit your feed aesthetic after all? Or how about the instances where you stopped in your tracks while editing a photo and checked your feed to see if your edits will be consistent with the photos you’ve previously posted?

We can bet that has happened to you once or twice, if not often. Previewing in grid definitely saves you from that hassle. That’s where Later’s visual Instagram planner becomes handy.

The visual planning feature makes it delightfully easy to organize and design your Instagram feed beforehand. On top of that, you can also auto-schedule images so that they are postedat ideal times.

  1. Plann

How incredibly convenient would it be to have one tool that has filters, other editing capabilities, a functionality that allows you to preview and pre-arrange your grid, and at the same time, lets you save your favorite set of hashtags so that you can easily copy-paste them into your future posts?

Well, that’s Plann for you. This tool lets you preview your feed and move your posts around until you find the grid configuration that screams “beautifully curated.”

Unless you’re a celebrity with an existing fan base or a creative agency, you’ll want to start curating your feed instead of churning random and slapdash posts if you wish to grow your Instagram following and engagement.

So, don’t forget to keep this list at hand. Or better yet, install these tools and have fun curating!

Paula Arce
MicroCreatives