With the algorithm change to our Facebook Business Page and not getting the reach we once got, it is time for you to think about creating a group that you can build up to a hot market.
There are a couple of ways to get a group started:
- Offer a FREE challenge and use the group to run the challenge and then build from there
- Reach out to your existing clients and ask them to join your groups for additional information, specials, relationships building
- Post on your timeline, business page and other groups, telling people the benefits of joining your group
Within this group, you want to focus on building relationships, getting people talking and upselling yourself. Make the group interactive with a variety of mini challenges, education, and questions. Don’t focus on always trying to sell a product/service, otherwise people will leave the group. It is really about taking this market and continuing to build and educate so that they do purchase additional products/services as well as refer you to their friends.
Facebook has upped the game with groups, so now is the time to take advantage. They have added a “topics” element that you can use for each post, making it easier for people to find a group of posts around a specific topic. They have also introduced the option to have 10 announcements pinned to the top of the wall (this can be a very strategic move on your part on what you put into these announcements, so think long and hard about it). Take advantage of the “welcome” style option that allows you to create a post whenever any new members join the group (this shows the other members that there is growth but also makes the new members feel welcomed).
Groups can be a fantastic compliment to your business page, so take some time and work out a marketing plan on how you are going to develop this group, content, mission, goals and get building those relationships.
P.S. I do have a FREE download on “The Why and How to for Creating Groups”, so start with that 🙂 Sign Up Here!!