So many of my clients and business friends ask “is it worth me to start blogging?” YES!!
Here’s the deal…..I am not a blogger, I don’t know enough about SEO but what I can tell you, is that since I have starting blogging, it has brought me more visibility, especially from people through Google whom don’t even know me.
When I blog, I just write. I write how I would talk to people if they were sitting across from me. I write exactly how I would talk. I don’t use fancy words, I don’t focus on what I should or shouldn’t be doing, I just write. I share my thoughts, ideas, tips, just write.
Yes, there are many rules to blogging (like how many words to use) but to be completely honest, I don’t follow the rules, because I just write. For me, I believe it is a great way to bring more traction to our website, but also to share/teach others more, that hopefully can help them, whether it be personal or business.
BUT how do you come up with all the content? How often should I be blogging?
I am no specialist here, so I am not the one who ask those questions to but I will tell you that you need to just start doing it!! One main tip I can give you is to ask others to be guest bloggers for you. There is no cost for them to do this, it brings you visibility to their followings because you are sharing your blogs onto Social Media and tagging their business to thank them, and it helps with adding more content. Look for those who can compliment your business and provide value to your audience. Just ask, since most will say yes (actually I would be surprised if someone said no).
Once I do a blog, I share a portion of it on my Facebook Business Page, with a link to the actual blog (which of course is on my website, driving traffic to everything else that is available) and I also post it on my Google+ (this is where I have received great visibility)…..I will also share my post from my Business Page into a variety of groups for more exposure.
So, just do it!!