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Business Etiquette on Social Media

So some of you may not agree with me on this, but that’s okay, we all have our own personal thoughts and opinions ūüôā

Business Etiquette on Social Media??  What is your first thought?  What makes you question how others conduct themselves on Social Media, when they are a business owner?

I do have many thoughts around this subject and know that I have been using Social Media (specifically Facebook) for about 9 years now for business, so I definitely have seen it all lol

As a small business owner, I want people to:

  • Respect me
  • Believe that I have something of value
  • That I am fun to work with
  • That I work towards my goals
  • That I work hard
  • I help and support others
  • I inspire others
  • I respect other people’s businesses
  • I refer other businesses (including my “competitors” technically)
  • I won’t overpost another business owner who is in the same field as me
  • I won’t steal a potential client from someone

Ultimately, how you conduct yourself on Social Media, will be a reflection of how you are as a business owner. ¬†I want you to take a minute and ask yourself “When I am looking for a potential business to purchase or use their services, what are the main things that will draw me in to what they have to offer me?”

When you ask yourself this question, it will help you to understand how you should be when working your business, even from a personal standpoint. ¬†Clients are always watching, so be careful on what you vent about, what politics you support/vent about, what opinions you have, how you promote your business. ¬†I am NOT saying that you need to change who you are BUT when you are a business owner, Social Media is too open for people to see who/what you represent, especially if you are adding possible clients/customers to your friend’s list.

Suggestion:  Create a separate personal profile/account that you can use that you can have the freedom to express yourself and keep it completely separate from your business.

P.S. ¬†You know when you go shopping at a store in your town, odds are you don’t know much about their personal life, their views, yet you love the service they provide you, so you continue to support them. ¬†BUT that could change if you found out a little too much about their opinions on a subject that is dear to your heart. ¬†So time to truly think about how you are representing your business online.

P.S.S. ¬†I did a video quite awhile ago about Business Etiquette based on feedback from other business owners, worth the listen ūüôā

 

When do you post on Facebook?

I have many people who ask me about when they should post on Facebook, how often, best times of day?

Ultimately, you have to decide what works best with your target market.  Ask yourself these questions:

  • Do they work full-time, part-time, or from home
  • Do they have young children, what ages?
  • Where do they live (thinking about time zones)
  • What are their hobbies/interests? ¬†This will tell you when they could be away from the computer doing what they love.
  • What do my business page’s stats tell me? ¬†(check under “insights”, then “posts” for times)

Once you know the answers to these questions, it can help you to determine when you should be posting on your business page.  Personally, for me, based on what I have been doing for the last 9/10 years, I have found that between 8-9 am work best for me.  It allows me to hit those who check their Facebook before they start their day BUT by sharing my posts into a variety of groups, it also allows me to capture more people throughout the day (when they are checking their Facebook based on their free time).  I find I get more visibility, more reach, when I work this time frame and it allows me to have the rest of my day to work on other elements of my business.

Now, how often should you post? ¬†I ultimately can’t tell you how often but I can recommend. ¬†First, do you want to drive your fan base away? ¬†No, I didn’t think so. ¬†With that in mind, I would recommend that you do not post more than 3 times per day (target 8-9 am, 4-5 pm and after 9 pm). ¬†Personally, I only post once per day and found that it is sufficient and keeps people watching for my posts. ¬†I don’t fill their news feed from my business page (from my personal profile, lol most definitely I can fill news feeds) and I make sure to provide a variety of posts so I am not always trying to get someone to buy my services.

There are many articles/studies out there on what we should be doing but you really have to test it out yourself.  You have to see what works best for your fan base, where you get the most activity, the most reach.

Start monitoring what is happening on your business page and determine what will work best for you and your fan base.

Download my FREE “Understanding Your Stats for your Business Page” document HERE

But, what is success?

We all want success right?  But, what is success?

We live in a world that believes that success is measured by money, by the material things that we have, but the reality is that success should be measured by what each one of us wants.

If I was to measure myself based on what my competitors are doing, then I guess I am not doing a very good job of reaching success because I don’t make the money that the top social media people make. ¬†I don’t have the following of the masses that allows me to launch a new program and sell 10,000 of them in one day.

BUT for me, that is NOT success.  Success for me is being able to live a good life, to provide for my family, to be able to travel, to live, to be recognized by those who have built relationships with me, to be referred by people who believe in what I have to offer.

To reach the dollar value that is expected by society, is not something that I feel I can reach because of the current world we live in. ¬†Let me explain. ¬†We are now living in a technology world, social media world, and I don’t have the thousands of dollars to invest each month into getting my name out there. ¬†I don’t have the money to invest in Google to push me to the top. ¬†I don’t have the money to invest in Social Media Ads that are going to reach the masses. ¬†I can afford to invest my time in building relationships online, in person through networking and in smaller Ads to reach a minimal number of people. ¬†This means that if I can’t reach the masses then how can I become someone like a Tony Robbins?

My success is because of those who follow me, trust me, refer me, who purchase my products/services because they know that I provide valuable content, that I teach them how they can work towards success at a level they can achieve. ¬†I don’t sell the possibility of bringing you to success of making more than a 6 figure income, I sell the reality that for us small business owners, we achieve the success that we can achieve.

I know that my content is valuable and I know that I can help others, but reaching and selling that to the masses is not an easy task because they don’t know me, they haven’t met me, they haven’t learned from me, they haven’t been referred to me. ¬†I am grateful for those who continue to support me and believe in what I can help them with.

So remember, determine what your level of success is.  Stop comparing yourself to your competitors, and bring the value, the relationship, the honesty, the trust, to your market.  I know that you can achieve success based on what you want to achieve.

Take the time!

When I first starting working for myself, I was working 7 days a week and as many hours I could cram into a day. ¬†I worked hard to build my business BUT that was all that I was doing. ¬†Now, don’t get me wrong, I absolutely LOVE working (some say I am a little crazy with it lol) BUT I realized that I wasn’t taking enough time for “me”.

We all have this belief that we NEED to work non-stop to keep our business growing, alive, BUT the reality is that you will eventually burn yourself out and your business will suffer.

About a year and half ago, I made a decision that it was time for me to take a step back and find the time for me, allowing me to rejuvenate, to clear my mind, to enjoy life.  At that time, I also relooked at what I was doing, understanding the value I was providing and revamped my whole business.  My new contracts with my clients incorporated me taking weekends (including long weekends) off and taking 2 weeks holidays each year.  I also increased my prices and added more elements to what I was providing my monthly clients.

This was a BIG step for me in my business and I knew that I was going to lose many of my monthly clients BUT it was time to really look at how I was growing my business, how I could better serve my clients and to start taking time for “me”. ¬†Some may not agree with this, but it was important if I was going to continue to grow.

I will admit, I lost 95% of my monthly clients (YES, 95%) BUT I worked hard to rebuild my business to what it is today. ¬†Understanding your true value in yourself and what you are providing your customers, is KEY!! ¬†Taking time off is KEY!! ¬†You can’t be successful if you don’t value yourself and your services, if you don’t take time to enjoy life.

Now, I have to be completely honest and tell you that I wrote this on Sunday because I had some free time and I decided to commit to working for a little bit. ¬†So even though, I take the time off, I also will choose to work on weekends when my mind is wanting to be free of thoughts lol. ¬†The key point on this, is that I CHOOSE to work, it wasn’t because I HAD to, it is because I decided that I had an hour of free time before I started the day, so I did do some work.

The BEST part is that I get to CHOOSE, I don’t feel pressured to work on weekends. ¬†I fill my Monday – Friday with everything that I need to do for my business, keep myself structured so that I CAN take my weekends off. ¬†Life is about enjoying, which means in both business and personal, so take some time and figure out how you are going to move forward in your life to make it better for both you and your clients.

Food for thought……..

How do you keep growing?

Okay, so here is the deal, I have been working my Facebook business for almost 5 years now (however, have been working Facebook to build for about 10 years now) and can happily say that I have a really great following of people who are truly interested in what I have to offer.

So how did I do this? ¬†Well, it was all about providing value to my audience. ¬†Providing tips that can help them work Facebook, ideas for thinking outside the box, my personality (I like that one the best lol) and just being “real”.

Most of you are probably just starting out using Social Media and I want you to know that it does get easier to grow as you work it. ¬†It won’t happen overnight (YES, I know there are a TON of people out there that can sell you programs that will INSTANTLY grow your business, but I have my doubts on that). ¬†The reality is that it takes time BUT you have to give more than just what you are posting on Social Media.

Over the last 5 years, I have created my website, created FREE downloads/opt-ins, created new packages, started blogging, doing speaker engagements, being a guest writer, invested in a Mastermind program, joined networking groups…..get where I am going with this? ¬†You can’t just rely on Social Media to build your business to the level you ultimately want to build.

If you are looking to just make some extra money each month, then Social Media can work for you and you may not have to go the extra mile BUT if you are looking for so much more, you really have to think about what else you can offer.

As I have continued to grow, I realized that I offer a TON of free elements and of course my online training but didn’t really have a package that provided value at a lower price. ¬†Soooooo, after talking to a few people, I worked on a new package that focuses on marketing in the world of Facebook. ¬†I have to admit, I am pretty excited about this package as it is set at a very reasonable price that will help ALL small business owners to market their business. ¬†It has them thinking differently about how they are going to market themselves and their business within personal profiles/timelines, groups and business page. ¬†(Watch my Facebook Business Page for more).

So my message to you here, is to always think about how you are going to continue to grow, don’t just rely on one source to grow your business. ¬†You need to layer it, keep adding more value on top of each layer YET have them all tie in together.

 

My trip to Italy

As many of you know, I had the opportunity to travel to Italy the last week of May, with my Mastermind Group.  The Mastermind Group was an investment I made, a year ago, to relook at my business and how to move forward and implement new elements/strategies.  This was a HUGE impact to my business and it allowed me to grow by leaps and bounds, the BEST investment I ever made!!

While in Italy, there were a couple of business elements that I wanted to do (even though, I have to admit, most of the trip was all about fun and seeing this beautiful country, Amalfi Coast was my absolute favourite!!)

We don’t tend to think of how a trip can be incorporated into our business but with the world of Social Media, it can make a big impact. ¬†I did regular Live videos, just to check in and keep my relationships building as they journeyed with me, through my eyes. ¬†I also took a variety of photos (some were selfies) that I can use as I move forward in my business. ¬†The idea is to add quotes, my thoughts, my tips, to these photos which can be used on Facebook and Instagram (those are the two social media sites I focus on).

BUT, the BIGGEST thing that I did, was a 4 recorded video series that I will use as a FREE opt-in.  The video series is introducing my Facebook Online Training Program.

  1. Introducing the Facebook Online Combo Training
  2. The Experience and Impact for other Small Business Owners
  3. Who I am and what I can do for you
  4. Details of the Facebook Online Combo Training

My plan is to use this video series across the world, to introduce me and what I can offer to those who do not know I even exist lol

Here is a sample of one of my videos

So, when you are travelling, think about ways that you can bring your journey into your business.  Yes, the trip can be fun, but it only takes a few minutes, each day, to bring a business element to it.

Happy travels!!

Guest Blog: 4 Email Marketing tips for your small business

Email marketing, when used properly is one of the most inexpensive ways to stay engage with your clients and prospects, increase sales and boost your profitability.

Email marketing allows you to highlight one of the best features of your small business, which is personalization.

The best part? You can track who is actually opening and engaging with your emails.

Here are 4 email marketing tips that any small business owner can implement today:

Spend Time on Subject Lines

Your subject line is the first thing your audience will see‚Äď make it attention grabbing. It should demonstrate that your email will provide immediate value to the reader.¬† The subject line should compel your subscribers to open the email. Be specific. Customize it. Don‚Äôt feel the¬†need to capitalize the first letter of every word or be afraid to use punctuation.

Never use the word ‚ÄúNewsletter‚ÄĚ in your subject line.

Understand spam laws

It is surprising how many small businesses are breaking some of the most critical CAN-SPAM laws relating to email marketing and SPAM regulation. Canada’s new¬†Anti-Spam Legislation¬†states that everyone on your email list must have opted in to receive your messages. If you don’t have permission, you can’t email them. And you must have an “unsubscribe” link on your emails. Take a moment to familiarize yourself with some of the basics.

Make It Easy To Read

For email marketing, less is more. Be concise with your text and avoid sending emails with long blocks of text.  Keep your emails visually simple.  Include an eye catching title to grab the reader’s attention. Break up the text by including images, subheadings, and read more links for subscribers to go and read larger blocks of texts (i.e. blog posts)

Be Consistent

Start a regular schedule of when you will send your emails and stick to it. If your emails become infrequent, your subscribers may not recognize your emails in their inbox. Effective email marketing entails establishing a consistency which in turn, makes you more reliable and can increase your subscribers’ willingness to read what you’re sending.

Email marketing should be a crucial tool in every small business owner’s toolkit. It’s the most efficient way to boost repeat visits to your website or store and build strong relationships with your subscribers.

About Orzala Quddusi

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Orzala Quddusi is the Founder and CEO of Make it Happen Services, a marketing firm that specializes in helping small business owners build strong online presence.  Being a solopreneur and helping other solopreneurs has been a driving passion for Orzala. In her free time, Orzala enjoys giving back to her community, participating in volunteer work through numerous local organizations, spoiling her two boys as a full time mom and enjoys the outdoors hiking in nature.

Facebook Business Page:  Make it Happen Services

Website:  Make it Happen Services

Email:  orzala@mihservices.ca