As an entrepreneur, you are continually looking for innovative ways to grow your business. Unfortunately, too many business owners overlook the power that public speaking has in establishing you as an expert in your industry and bringing greater awareness to your firm.
In addition to having the top local copywriter working on your content strategy, you also should be seeking out opportunities to speak with potential clients.
During these speaking engagements, you want to ensure that your words solve a problem and provide value to your audience, in addition to informing them of your services or products.
When potential customers hear you talk, they will start to consider you an expert far quicker than if they just stumbled upon your website, and they will feel more comfortable to take their relationship with your business a step further.
While fear often stops people from taking on public speaking opportunities, there are a variety of options for you to choose from that may work better with your experience and the type of company you are running.
To assist you in getting started, here are four types of speaking engagements that help you grow your business.
1. The traditional seminar
Generally, the traditional seminar is what most people think of when they hear “speaking engagement.” This is where you have complete control over the topic, the timing, and the location, which also means that you have to put in a lot of work to make it happen.
Your business is responsible for organizing all the logistics, as well as inviting people, promoting the event, ensuring you have a system for gathering attendee contact information, and then following up with each individual afterwards.
Just as with most things, the more work and energy you put into a traditional seminar, the more value you and your business will get out of the event.
If you already have clients, make sure to invite them and encourage them to bring a friend. This will help you to fill the room with people who have already heard something positive about your firm.
2. Industry-related conferences
Speaking at an industry-related conference is one of the most significant ways to get your presentation and business in front of those who are already working within or interested in the topic. This is immediately a considerable benefit of speaking at an industry-related conference, along with the fact that you aren’t responsible for having to supply the audience.
On the other hand, you have less control over the event than you would if you organize your own seminar, as someone else will have to approve the topic and set your time, and you may find it challenging to do a thorough follow-up.
3. Community-school classes
Depending on the industry that your business operates in, teaching a night-school class at your local community college or offering a course can be a fantastic way of attracting your target audience. For your business, the costs are minimal (although it will take time) and the payoffs can be significant, as long as you put together a class or course that provides value.
4. Virtual seminar
In 2018, you have the option of creating a speaking engagement from the comfort of your home or office. Virtual seminars allow you to speak with and present to potential clients all around the world. This in itself makes it easier for you to boost attendance.
The quickest way to set up an audience for a virtual seminar is by obtaining support from a professional group whose members have good client potential. Ask them to offer a sign-up to your virtual symposium to their members, and then you can perform a dial-in webinar with the appropriate slides and information.
Have you ever tried taking on speaking engagements to grow your business? Which types worked the best for you? Are you too scared of public speaking to give it a shot? Or are you ready to be the most engaging event presenter in your location?
Let us know your feelings about this topic in the comments below!
Hisham Wyne is an internationally recognised MC, broadcaster, presenter and moderator who helps the world’s best-known brands create memorable occasions. He regularly hosts conferences, panel sessions, gala dinners and award ceremonies for some of the world’s best brands. With 150+ events under his belt, Hisham is the professional speaker that brands and agencies turn to when wanting to interview, engage and entertain government VVIPs and Hollywood celebrities.