Okay, so here is the deal, I have been working my Facebook business for almost 5 years now (however, have been working Facebook to build for about 10 years now) and can happily say that I have a really great following of people who are truly interested in what I have to offer.
So how did I do this? Well, it was all about providing value to my audience. Providing tips that can help them work Facebook, ideas for thinking outside the box, my personality (I like that one the best lol) and just being “real”.
Most of you are probably just starting out using Social Media and I want you to know that it does get easier to grow as you work it. It won’t happen overnight (YES, I know there are a TON of people out there that can sell you programs that will INSTANTLY grow your business, but I have my doubts on that). The reality is that it takes time BUT you have to give more than just what you are posting on Social Media.
Over the last 5 years, I have created my website, created FREE downloads/opt-ins, created new packages, started blogging, doing speaker engagements, being a guest writer, invested in a Mastermind program, joined networking groups…..get where I am going with this? You can’t just rely on Social Media to build your business to the level you ultimately want to build.
If you are looking to just make some extra money each month, then Social Media can work for you and you may not have to go the extra mile BUT if you are looking for so much more, you really have to think about what else you can offer.
As I have continued to grow, I realized that I offer a TON of free elements and of course my online training but didn’t really have a package that provided value at a lower price. Soooooo, after talking to a few people, I worked on a new package that focuses on marketing in the world of Facebook. I have to admit, I am pretty excited about this package as it is set at a very reasonable price that will help ALL small business owners to market their business. It has them thinking differently about how they are going to market themselves and their business within personal profiles/timelines, groups and business page. (Watch my Facebook Business Page for more).
So my message to you here, is to always think about how you are going to continue to grow, don’t just rely on one source to grow your business. You need to layer it, keep adding more value on top of each layer YET have them all tie in together.