I wish I could tell you that you only need to work Facebook to build your business, but the reality is that so much has changed in the last 8 years, that we are being bombarded with businesses on Facebook. I have been working Facebook for probably 10 years now and way back when, it was much easier for us business owners to build and create a client base. Now, I am not saying you can’t do it, BUT it will take you consistency, dedication, providing value, to build in the Facebook world, competition is high.
So what can you do?
There are many additional elements that can help you to build your presence on Facebook, here are just a few suggestions:
- Networking in person
- TV Appearances
- Magazine articles
- Speaking events
By incorporating these different elements, you will see a growth on your Facebook. You will start to showcase yourself as the expert in your field. Even for those in Direct Sales/MLM businesses, you can brand yourself, create content that focuses around what you are good at and then bring your product/services into play.
My favourite has to be the networking. I love attending a variety of events that allow me to learn, to socialize, to get my message out there. I believe that if I have made an impact, then you will find me on Facebook, whether it is my personal profile or my business page.
Start putting a plan together about how you are going to sell YOU, how you are going to create a presence. Make a list of your best qualities, what value you can offer and incorporate that into your plan. Get out and do speaking engagements (not to sell your product/service but to teach others). Start writing a blog and reach out to others and offer to be a guest blogger for them.
Don’t get frustrated with the world of Facebook, you can still build BUT add more pieces to the puzzle. Plan your monthly calendar to how you are going to implement the different elements that will help you to create more of a presence on Facebook.
P.S. If you feel you don’t have the time to do anything more than Facebook, then be sure to check out my Facebook Marketing for Small Business Owners document!! This document is FULL of marketing ideas for your personal timeline, groups and business pages. It will help you to get more out of the world of Facebook!!
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