Email marketing, when used properly is one of the most inexpensive ways to stay engage with your clients and prospects, increase sales and boost your profitability. Email marketing allows you to highlight one of the best features of your small business, which is personalization. The best part? You can track who is actually opening andContinue reading “Guest Blog: 4 Email Marketing tips for your small business”
Tag Archives: Marketing
Facebook LIVE – Should YOU be doing it?
For many of you that follow me, you know that I am currently doing a 30 day LIVE Challenge on my business page, that was given to me by my Mastermind Coach, Fay Chapple. The whole idea is that we need to provide value and be consistent in getting ourselves out there. What is actuallyContinue reading “Facebook LIVE – Should YOU be doing it?”
Importance of a Great Personal Branding Photo – Guest Blog by Mark Alousis
Hello everyone, my name is Mark and I am the owner of Mark Alousis Portrait in Toronto. I take modern, magazine style portraits and headshots. Think Vanity Fair or GQ style for the everyday men and women. In this post I will talk about the importance of a professional head shot as well as a few tips toContinue reading “Importance of a Great Personal Branding Photo – Guest Blog by Mark Alousis”
Why, oh why, so many recruiting messages
Well…..this one is going to be a touchy subject and I might actually upset some people, BUT I believe this is important to get out there. Are you sending private messages to people on Facebook and trying to recruit them? Do you understand what type of message this is actually sending to those reading it?Continue reading “Why, oh why, so many recruiting messages”
Who are YOU on Facebook?
I know that this can be a touchy subject, but I feel it is important to address. As a small business owner using Facebook to build my business, I think about how my audience is going to see me. What that means is thinking about what I put out on my personal timeline, what IContinue reading “Who are YOU on Facebook?”
5 KEY Elements to Successful Facebook Ads
I had the opportunity to write an article for the Fabulous Fempreneurship group about the 5 Key Elements to Successful Facebook Ads. There are many elements you need to consider when doing Sponsored or Boosted Ads on Facebook, however, for this article, I focus on 5 key elements that I want to make sure youContinue reading “5 KEY Elements to Successful Facebook Ads”
How do you create a presence?
When we talk about creating a presence, this can encompass many different elements, BUT the main key factor here, is that creating a presence means SELLING YOURSELF. Selling yourself to others instead of focusing on selling your business will make the difference you have been searching for. We are so inundated with people trying toContinue reading “How do you create a presence?”
Facebook Personal Profile
How do you work your Facebook Personal Profile? Is it just for your family and close friends? Are you promoting your business? Are you growing your friends’ list? A few years back, I made a decision that I would utilize my personal profile to build my business, along with my Business Page. I started acceptingContinue reading “Facebook Personal Profile”
Doing Business Posts on your Business Page
When doing business posts for your Facebook Business Page are you trying to target everyone? One of the biggest mistakes business owners make is that they do “generic” type business posts and ultimately they are not hitting the perfect target market for them. You need to take the time to understand who your target marketContinue reading “Doing Business Posts on your Business Page”
How do you build online?
One of the biggest mistakes I see in the world of Facebook, is that people are constantly promoting their business, over and over again. We never see anything else from them, just their business. Do you know what this is potentially doing for you? People are hiding you in their news feeds as theyContinue reading “How do you build online?”