Guest Blog: 4 Email Marketing tips for your small business

Email marketing, when used properly is one of the most inexpensive ways to stay engage with your clients and prospects, increase sales and boost your profitability.

Email marketing allows you to highlight one of the best features of your small business, which is personalization.

The best part? You can track who is actually opening and engaging with your emails.

Here are 4 email marketing tips that any small business owner can implement today:

Spend Time on Subject Lines

Your subject line is the first thing your audience will see– make it attention grabbing. It should demonstrate that your email will provide immediate value to the reader.  The subject line should compel your subscribers to open the email. Be specific. Customize it. Don’t feel the need to capitalize the first letter of every word or be afraid to use punctuation.

Never use the word “Newsletter” in your subject line.

Understand spam laws

It is surprising how many small businesses are breaking some of the most critical CAN-SPAM laws relating to email marketing and SPAM regulation. Canada’s new Anti-Spam Legislation states that everyone on your email list must have opted in to receive your messages. If you don’t have permission, you can’t email them. And you must have an “unsubscribe” link on your emails. Take a moment to familiarize yourself with some of the basics.

Make It Easy To Read

For email marketing, less is more. Be concise with your text and avoid sending emails with long blocks of text.  Keep your emails visually simple.  Include an eye catching title to grab the reader’s attention. Break up the text by including images, subheadings, and read more links for subscribers to go and read larger blocks of texts (i.e. blog posts)

Be Consistent

Start a regular schedule of when you will send your emails and stick to it. If your emails become infrequent, your subscribers may not recognize your emails in their inbox. Effective email marketing entails establishing a consistency which in turn, makes you more reliable and can increase your subscribers’ willingness to read what you’re sending.

Email marketing should be a crucial tool in every small business owner’s toolkit. It’s the most efficient way to boost repeat visits to your website or store and build strong relationships with your subscribers.

About Orzala Quddusi

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Orzala Quddusi is the Founder and CEO of Make it Happen Services, a marketing firm that specializes in helping small business owners build strong online presence.  Being a solopreneur and helping other solopreneurs has been a driving passion for Orzala. In her free time, Orzala enjoys giving back to her community, participating in volunteer work through numerous local organizations, spoiling her two boys as a full time mom and enjoys the outdoors hiking in nature.

Facebook Business Page:  Make it Happen Services

Website:  Make it Happen Services

Email:  orzala@mihservices.ca

 

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