GUEST BLOGGER: How Technology Will Change Digital Marketing In 2018

Digital marketing – pay-per-click, effective landing pages; These are not new anymore. However, as technology develops, it is taking more and more for users to feel engaged with products being advertised. Loading speed and engagement rates are more important than ever with the current consumer base. Below, we review some of the more recent technologies to aid with digital marketing which are gaining popularity, slowly but surely.

  • Video Walls

Featuring a group of monitors on a wall to play a large video advertisement or display several images to form one large cohesive image at once, video walls are the new frontiers of billboard advertising. You can view an example of the video wall in action in Las Vegas, when it was first featured in 2013. While the cost may be sky high as it is still a relatively new technology, you can be sure that your advertisement will be more attention-grabbing than any other advertising methods you have seen in your entire lifetime. By placing these video walls in a strategic high-traffic location and drawing users to engage with your display in high-end video walls, you are advertising your products with a very high engagement rate, welcoming more visitors to your brand and product as this new technology in action gets shared on social media worldwide.

  • Chatbot Instant Replies

Can’t be replying messages all the time? Facebook has an instant replies feature which allows you to set up some simple pre-set replies to help you answer your potential clients’ frequently asked questions. You can use this feature to set a welcome greeting, and inform them that their inquiries have been received. The chat bots can also be programmed to help you engage with your clients without actually doing so – one of the best examples would be the chatbot set up by RedBull. All you have to do to try this feature is to go to their Facebook page and click message. The bot has been programmed to provide you with their newest events and news so that you feel more connected to their products.

  • Accelerated Mobile Pages (AMP)

With the majority of business users being on mobile nowadays instead using their personal computers these days, loading time becomes extremely important to market your products digitally. A 3-second delay can cause up to 60% of users abandoning the page, which is where these AMPs come in. By converting your current business website to an AMP, you will be accelerating the loading speed of your page while still maintaining the aesthetic values and high performance that your website has be it for e-commerce, product pages, date-booking or just a simple blog. An e-commerce site built on this platform will help you to market your products more efficiently while increasing your customer base!

There is still plenty of new technology on the way in 2018, and we can’t wait to unmask them all. While AMPs, as an example, have already been used by several high-ranking websites such as Huffington Post and the chatbot instant replies utilized by various big businesses nowadays, there are still space for improvement for these features and they are continuously adding more and more benefits to help you market your products effectively. Meanwhile, just hang on to these three features and see if you can find a way to integrate them into your business!

Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.

bio Image

Ideas for moving forward with the NEW Facebook Changes

Many of you have seen the NEW changes that Facebook will be making with the news feed and have gone into panic mode (read article HERE).

Basically, what is going to be happening is that Facebook will be pushing more “personal” content into your news feed and reducing the amount of business posts.  This has caused many business owners believe that they won’t be able to continue to build their business in Facebook BUT you can!!

If you are a regular follower of mine, you will have seen me preach over and over again about “selling yourself”, networking in groups, provide value on your business page, and do strategic posts on your personal timeline.  If you have been doing this, the GOOD news is that you won’t be as affected as much as those who have only focused on trying to sell their product/service and nothing else.

So what can you do to make sure you are still getting the exposure?

  • Work your personal timeline and news feed
    • Do strategic posts
      • Here is an example:  Gooooood Monday morning everyone!!
        Another FULL week on the agenda for me 🙂
        4 consultations, a training session, Orillia Business Showcase & Networking, zoom call with one of my monthly clients, dinner out with my gf Maureen, creating some videos for clients (loving the NEW website Lumen5 that Gary Semeniuk recommended to me), and working on my NEW 5 month course.
    • Take the time to go through you news feed, regularly, and interact on other people’s post.  Start some conversations on their posts, which in turn, will help you when you do a post on your personal timeline, for reaching more people
    • Start posting regularly on your personal timeline, share other business owners’ post to help them get out there (as a share will represent interaction and value because when someone “shares”, Facebook sees that as value), ask questions, post funny stuff, post motivational/inspirational quotes and articles
    • Do videos and strive to do Live ones

 

 

  • Provide MORE on your Business Page
    • Articles that teach people
    • Articles that provide inspiration
    • Your Blogs and get some Guest Bloggers so that you can tag them and their Business Page to help reach their audience
    • VIDEOS (this one is huge), especially Live Videos
      • Showcase your product/service
      • Share a tip
      • Interview another business owner
      • Interview your customers
      • Showcase when you are out networking
    • Humour
    • Inspiration/Motivation
    • Ask Questions
    • Visuals of YOU
    • Get people TALKING on your posts
    • Be “real”
      • lol here is an example of a visual I did the other day and this was a true statement.  Was the only post I did that day on my business page and notice the reach I got on this, silly right?  P.S.  I used the Blank Meme’s Site to create it, go HERE

pic

 

  • Start going through your “Pages Feed” and help other business owners.  Interact by liking/commenting/sharing their posts.  Make this a daily habit to check this feed.  From the computer, when on your Home Tab, look down the left under the “Explore” Tab and you will see the “Pages Feed” there.

 

  • Reach out to your fan base and tell them if they want to make sure they are seeing your posts in their news feed, to go to your Business Page and hover their mouse over the tab “following” (found just below the cover photo) and for them to choose the option “see first”.  This means that no matter when you post on your business page, when they open their Facebook, your post will be at the top of the feed until they move past it.

 

I hope these ideas help you to move forward.  The reality is and something I have been saying from day one, is that you have to “sell YOU”, you need to talk to people, provide the value that they are looking for.  I promise, if you focus on doing this, you WILL see a growth in your business.

Good luck everyone, you CAN do it!!

P.S.  Be sure to take my FREE Facebook Challenge as this will give you so much more for you Business Page!!  SIGN UP HERE!

GUEST BLOGGER: Finding the work/life balance when starting a business

Creating a business from scratch is not easy. It takes a lot of drive, goal-setting and most importantly: TIME. When you’re seeing your business grow from the ground up, it makes you want to say yes to everything. Soon, however, all the hours in the day disappear, and you lose precious family time or even just personal leisure time.

At first, it might feel like you have unlimited stores of energy that you can dedicate to your business (the excitement is real!) but if you’re not careful, too much work will start to wear on you.

Here are some important tips to keep in mind while creating a work/life balance:

  1. Know When The Work Day is Over

We are so connected to our devices! If you’re starting a new business, it’s seems natural to be your own 24-hour network. But shutting things off for the night is essential. In order to be more productive in the future, it’s best to set a time where you switch off business and focus on winding down. Not only will this help you sleep better, it will give you an opportunity to build discipline in finding the work/life balance we all crave.

  1. What are Your Time-Wasters?

What do you do in the day that is productive towards your goals? It can be little things, like posting a brand-relevant message on Facebook, or sending out a few introductory emails. Social media is PIVOTAL for business (I know a thing or two about that…), but are you using it for too much leisure time? How much time do you spend scrolling down your Facebook feed during your precious “working hours”? Sometimes old habits die hard!

We all need to re-evaluate what is important in order to make sure our time is used to grow the business and spend quality time with people we love.

  1. Social Self Care is Very Important

Speaking of people we love: when you’re running a business, you often forget to take care of yourself! Simple things like diet and exercise are obvious – but what about social health? Don’t abandon your friends! Try your best to make plans and stick to them. It will help you stop focusing on work 24/7, and actually leave your office every now and then. Friends can be great supporters of your vision, by the way, and that support comes from building strong bonds.

  1. Make Small Achievable Steps

A brand new business is like having a new baby! You have to nurture it and give it plenty of attention. But you can’t do everything all at once and expect it to run smoothly. Are you spending 12 hours a day glued to the screen when you’re only aiming for 4? Quitting cold turkey will backfire. Try weaning yourself off, hour by hour, until you find the right workflow that fits for your blossoming company. You’ve probably heard the phrase “Work smarter, not harder.” Keep an eye out for efficient solutions that help you get your business off the ground without taking up all your time to do it.

There isn’t a formula for the perfect work/life balance. Everyone has different lifestyles, workflows and circumstances that create their own unique challenges. However, once you find that golden balance that works for you, your new business and your home life will thrive!

This is a guest post by Josh Elkin, founder of Best Coast Marketing a marketing agency that helps increase our clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity and self-improvement.

Connect via email:  josh@bestcoastmarketing.com

596eca3d151305733d0c14d1_headshot_contrast_square.png

Ideas for Facebook for 2018

Launching into 2018, I thought it would be best to give you some ideas on what you can do on Facebook to help your business grow.
  • Take photos of yourself to start using in your posts (have a look at my Business Page to get some ideas)
  • Have fun creating some Memes (see The Stone Grille Business Page for ideas…we just started using Memes but you will get the idea).  Visit “blank memes” website to create
  • Do videos that “teach” your audience how to use your products/services (check out 24/7 NRG Fitness for example videos)
  • Do Split Lives with your customers for testimonials, with other business owners who can help to teach your audience
  • Start blogging (even once a month is good).  Make the blogging about teaching (visit my website for samples of what I blog about).  Look for guest bloggers who can also contribute to what you have to offer, what can benefit your audience.  Once you do your blogs, create a post on your Business Page with an intro to the blog and then attach the link to where the blog is sitting.  This will help to bring more visibility to your website.
  • Find 3-5 groups on Facebook, that have a “true” networking value to them and make it a DAILY routine to interact within those groups (check out THIS GROUP for great networking online)
HAVE FUN!!!
P.S.  Check out this website for creating videos, very user friendly and GREAT for those who are bloggers as you can pull your material in from there.

Reflection…..2017

I wanted to take this opportunity to reflect over the past year as 2017 brought many different elements from both personal and business sense.

I started the year with working towards finishing my 10 month Mastermind program that I invested in and can tell you that it was a HUGE impact with my business, from many levels.  I grew as a person, I developed more free downloads, changed my pricing, implemented some new packages and increased my client base.  I realized my value and that changed how I presented myself, how it allowed me to believe that I was the expert in Facebook.  It is amazing when you change your mindset as to what you can accomplish.

I also learned how to say “no” more and to know when I wasn’t the “right” fit for a client.  Sometimes, we have to realize that not everyone is a good fit and we have to release ourselves from it (but do recommend them to someone else).  I also embraced more of my competition and developed relationships with them so that when I wasn’t the right “fit”, I could refer them to another Social Media person.  We all have our own talents, our own ideas, our own personalities and together we can provide services to everyone who needs them.

I think one of my BIGGEST “learns” this year was that I was more than just a Facebook Trainer, I was a coach.  Never would I have thought that people would hire me to coach them regularly on completing their social media goals.  Being able to provide them with guidance, marketing ideas, strategy, training, inspiration and of course structure (that is one of my fortes), was something I had not realized I had become and it feels awesome!!

I had the opportunity to travel this past year, a trip to Italy and to Whistler.  Italy was a celebration for completing the Mastermind Program with the others who also participated.  It was an outstanding trip, I fell in LOVE with the Amalfi Coast, truly spectacular!!  Whistler was a family trip with myself, my daughter, my boyfriend and his daughter.  We did 5 hikes (and yes some were killers lol) and embraced the world surrounding the mountains, just unbelievable.

One of the biggest “personal” elements that happened this past year, was with my daughter.  Many don’t know, but as a family, we have been working with our daughter to help her battle anxiety and depression.  I had to adjust my work schedule to be here for her, to be her “rock”, to help her understand and to work at getting her the help she needed.  We are now on the right track, in the past 2 months, and she is seeking regular therapy and on meds.  She was not able to attend College, so we had to withdraw her and she was not able to hold down a job.  I decided to hire her to help me with some admin work, as she really wanted to feel as though she was doing something.  She has struggled with leaving the house, unless I was with her, and we are slowly working towards her getting her life back and not being afraid of the “outdoors”.  As a family, we have all come together (her father and brother as well) to help and support her and we believe that she is on the road to being the person she eagerly wants to be.

As I move into 2018, I have to admit to you that I have not set any goals.  For me, I take each day as it comes, develop some ideas as they come to my mind and continue to push myself to grow and achieve.  Every day, I do reflect on what I have done and what I need to do and then I do it.  It is part of who I am.  So, that means, that I can’t tell you what my goals will be this coming year but they will fall into place as I continue to grow.

I want to thank each one of you for always supporting me, for encouraging me, for pushing me, for believing in me.  It I didn’t have you, then how can I continue to grow my business and push myself towards success?

Let’s ROCK 2018!!!

Moving into 2018…..

Well we are coming to an end of 2017 and need to get prepared for 2018.

One of the things that we, as business owners, need to realize is that Social Media is not going away, it is only going to get bigger.  What does that mean?  It means that it is time for you to take it seriously.

Now, if you were to google the stats around Social Media, you will find that Facebook surpasses all of them, from many aspects.  It is truly a fantastic site for us to be able to build a business and it’s TIME to do something with it.

  • You need to work your Business Page, daily
  • You need to work your Personal Profile, daily
  • You need to interact in Groups, daily

The KEY to building a business in Facebook is BUILDING RELATIONSHIPS!!  You need to be personable, you need to talk to people, you need to ask questions, you need to teach, you need to motivate, you need to inspire, you need to listen, you need to interact.

By utilizing your Business Page, your Personal Profile, Groups, you can incorporate all of these elements and start to build the relationships that will ultimately lead to business.  Please note:  it doesn’t happen overnight, there is work involved and it takes the time to build it.

Soooooooo………you NEED to schedule your Facebook time on your calendar!!  You NEED to realize the importance of Facebook and how it CAN help to build your business.

I remember when I first starting using Facebook, over 10 years ago, for building my past Direct Sales business, I would spend a total of 6 hours a day on there.  I created groups for business owners where I encouraged them to interact, gave them topics to discuss, we had a ton of fun AND to be honest, it was what built my Direct Sales business.  Today, I spend 3 hours each morning for myself and my clients and then will check in throughout the day BUT if I am home working, then I am constantly working my Facebook.

I really can’t stress the IMPORTANCE of spending the time and doing the work on Facebook!!  Schedule at least an hour each morning to get what you need to get done and then make sure you are checking in throughout the day to keep the interaction going.  You can do this!!

P.S.  If you are looking for ideas on how you are going to work your Business Page, your Personal Profile and Groups, be sure to check out my “Facebook Marketing for Small Business Owners” document, ONLY $20!!  I PROMISE you won’t be disappointed, tons of information!!!

Time to realize…….

I am mighty.  I am strong.  I can do it all by myself!  Ummmmmm……pause…..think.  No, Tammy you can’t!!

lol okay so this is how most of us think when we are entrepreneurs, that we can do it all, we don’t need help.  Mostly we think this because we believe that we can’t afford to hire people to help us.  This was me for the last 5 years.  BUT NOT ANYMORE!!

I am here to tell you that you have to seriously look at this.  You have to understand what your strengths and weaknesses are and determine how it is affecting your business and you on a personal level.

I cram my weeks, Monday to Friday, with as much work as I can so that I can take weekends off.  However, sometimes I was working non-stop all day and into the late evenings, just to keep on top of things.  We find it hard to say “no” (which is something I have been working on as well) and we continue to take on more, more and more!!

Do you know how this is ultimately going to affect your business?  Do you realize that you open yourself up to burnout?  That you may want to just run away and give up on everything because you don’t believe you can ever reach your goals?

I recently hired a VA who helps me with different elements (like updating my website, adding captions to my YouTube videos) and I hired my daughter to help with some of my social media work.  WOW, all I can say, is what a difference it has made for me (and it has only been a couple of weeks).  I can now focus on what I am truly good at, can focus on building more relationships, taking on more clients, providing valuable information.  I can breathe, I can relax, I can reduce the hours into the evenings, I can eliminate the frustration.  AND guess what?  I do have the money BECAUSE when you hire others to help, you can bring in additional income from focusing on building the business, the clients.

So take some time, make a list of all the elements that make up what you do in your business and determine where you can hire someone to help.  AND just breathe……

GUEST BLOGGER: Turn Rejection Into Reflection to Get What You Want.

Thank you to Laurie Hunt for opening up and sharing her thoughts, as well as giving up some tips on how we can deal with rejection.

A couple weeks ago I received a ‘rejection’ notification email. I had applied to an organization with which I felt a great deal of alignment of purpose, values and what they were trying to accomplish. Truthfully, I felt that I was natural fit. That all my varied experience in organizational development, leadership, non-profit consulting, athletics, mentoring and coaching meant I was ideally suited to set up a local branch of this U.S. based non-profit that is looking to expand globally.

After evaluating the opportunity carefully and deciding that I wanted to be a part of the organization, I submitted my application. I was quickly granted a video interview the following day with two senior staff of the organization. I was right! They had to be very interested in me to respond so quickly.

After the interview was complete, I felt depleted rather than excited. From my end, I thought I handled the interview well, responding to their questions thoughtfully and with enthusiasm. Yet something felt off. I couldn’t quite put my finger on what it was that caused my energy to drain. Then, just as quickly as they scheduled the interview, I received my rejection email the next day.

My immediate reaction was huge disappointment. Part of me was very surprised and another part of me wasn’t because of the impact the interview had on me. They said my way of doing things didn’t align with theirs and that some of my projects wouldn’t fit with setting up a branch for them. They must have misunderstood who I am and how I do things! I quickly typed up a response clarifying my perspective and asking them to reconsider.

Then I went for a run. It was a big decision on my part to apply in the first place and their rejection caused me to feel off balance. Getting outside and moving always helps me find a fresh perspective on a situation, especially troubling ones.

The conversation I had with myself went something like this:

Laurie: OK. Well that wasn’t the result I expected. However, since I believe things work out the way they are meant to, what’s the reason for this rejection?

Inner Self: You felt a disconnect between who they said they were and how they treated you in the interview. They said they are creating a warm, friendly, non-competitive environment and yet they were cool and formal in the interview. It wasn’t a conversation. It felt more like an interrogation. Well not quite that severe, but similar. Who they were being doesn’t actually align with what’s important to YOU.

Laurie: Well, yes. That’s true. My comment after the interview was ‘that was strange’. After my many years of experience in HR and interviewing, that was not a best practice interview by any means.

Inner Self: You also have said that your More-In-Me Movement is important to you. You are launching soon and if you were accepted by this organization, your focus would be on creating that entity and not your own work. You have been so excited to bring all your skills, experience and passion to your More-In-Me Movement.

Laurie: That’s true too. It seems that this rejection is a good thing. Reminds me of my tendency to help others and put their initiatives and businesses ahead of my own. LOL. Saying no was the best possible outcome for what really matters to me and where I want to focus my time and energy.

My learning from the reflection resulting from the rejection is invaluable and will serve as a reminder in the future to say no when other ‘shiny things’ show up to distract me from what I say is most important to me.

It took a week for them to reply the second time and say they were not changing their minds. By then I had firmly decided that I did not want to work for them. I had wondered how I would say no if they came back and said yes. But I didn’t have to. Things have a way of working themselves out when we trust in the unfolding and stay true to ourselves.

Here are three suggestions for dealing with rejection:

  1. Turn rejection into reflection. What did you learn from the experience? Ask, what else? What’s possible that wouldn’t have been if you were accepted? What do you really want?
  2. Do your best and accept the outcome in the end. You may not be happy with the result, however, dwelling on it won’t serve you. Ask yourself, what would you do differently next time? Did you do your best? What other options are out there? There are always more options.
  3. Most importantly, don’t take it personally. Rejection isn’t about who you are. It’s about what they want and their perception of how well your skills, experience, and approach fit with theirs. If they don’t see a fit, then it’s not likely the right opportunity for you. After all, they know their organization or situation best. And it means there is something else out there that is going to be just right for you. You get to choose too. It’s never just a one-way street although it sometimes can feel that way. You get to evaluate how well they fit with what’s important to you. Turn rejection info reflection and trust your instincts. Be a possibilitarian and see what else is available for you to discover. There’s more for you out there.

thumbnail (2)

Laurie Hunt believes everyone has more in them. Calling herself a possibilitarian and system disrupter, Laurie works with clients to discover their ‘more-in-me’ by seeing new possibilities and disrupting the habits and patterns that may get in the way. Laurie recently launched The More-In-Me Movement. It’s a movement because she wants to get people moving – literally- towards what they say they want in life, work and family. 

GUEST BLOGGER: Why content marketing is no longer “optional” for your business

Cast your mind back ten years ago. The world was a different place. Twitter was only just coming into its own, businesses promoted their services in magazines and newspapers, and the iPhone was unveiled by the late Steve Jobs. Crazy how much changes in a decade, huh?

Today, there have never been so many ways to market your small business. Indeed, the internet has made it easier than ever to sell products and services to the world, and opening a bricks and mortar store is a thing of the past. Yet, despite social media and drag-and-drop website builders making marketing more accessible than ever before, there are still some things that you must do in order to promote your small business most effectively.

One of those digital marketing techniques is content marketing, which, simply put, involves you creating content (like blog posts, social media GIFs and infographics) and sharing it online. People are consuming more content than ever before – the chances are that you are consuming content from your favourite brands and influencers every day.

Five years ago, blogging and content marketing was considered a “nice to have” and helped you make a splash online. Today, it’s a technique that cannot be avoided. If you want to get ahead and grow your small business online, you need to start publishing today. Here’s why.

  • You’re already behind

Visit one of your competitors’ websites and click on their ‘blog’ section. When was it last updated, and how many blog posts have they published? If the answer is anything more than you, then you’re already behind what everyone else is doing and you risk losing out on business because of your competitors’ forward-thinking actions and attitudes to marketing.

Every blog post your competitor publishes is one more than you – and another chance for them to rank on Google for a term that you probably hadn’t even thought about.

The good news is that you can still catch up – and you don’t even have to put in as much time and effort as they have if you know what you’re doing.

Brian Dean’s skyscraper technique is a great example of this. Simply take the content that your competitor has published and rank for, and make it ten times better.

Add resources, go into more detail, turn it into an infographic or bring video and animation to the table. Just do something that takes the content to the next level, and get it published as soon as you can.

From there, you can reach out to bloggers and let them know about your swanky new creation; if they like it enough, they might share it on social or link to it in their content.

  • Content can convert

Perhaps one of the biggest benefits of content marketing is its ability to help convert your visitors and readers into leads and customers. While the main purpose of your content should be to inform and entertain your audience, a secondary aim should be to extract data from readers or get them to enter your sales funnel. You can do this with a call to action.

Calls to action can be added to the bottom of every post manually (for example, “if you want to find out more about our latest products, click here”) or you could set up code in your website’s template or theme to automatically add a call to action to the bottom, or inside of, your content. You can do this on your website with a WordPress CTA plugin.

  • Google wants to reward you

Let’s talk about search engine optimisation. Long-form, engaging content that offers value to your readers and is linked to by other bloggers will rank highly and help you increase the amount of organic traffic coming to your website. And so every time you add a new post to your website, you’re giving Google another reason to come back to your website and crawl it – and as such, you’ll have another chance to rank for a competitive term or search query.

If your blog section is empty or non-existent, then Google won’t be able to give you the same ranking benefits as a site that has lots of juicy content published on a regular basis. That means it’ll be harder to rank for your keywords and harder to stay there if you do.

  • You’re future-proofing your business

The truth is that nobody knows where the digital marketing world will be in ten years’ time. Of course, we’re beginning to make strides into live video and virtual reality, but there’s still a need for written, engaging content – and there probably always will be. Just like how radio and television revolutionised news and media, video and VR will change how we consume content – but that doesn’t mean ‘traditional’ methods like written content will die out.

By writing content on a regular basis (like once a week, twice per month) will allow you to create a “bank” of valuable resources that drive consistent traffic to your website. And as your material becomes stale or outdated, you can go back over them and refresh and reuse them to keep them at the top of search engine results pages. After all, Google is known to favour older content than fresh content that’s only just been published.

We’ve only just scratched the surface on why content marketing is so important for your business, and there’s certainly more than we could cover. Like how content can streamline your social media strategy and send more referral traffic to your website; or how content can help you generate backlinks through blogger outreach and guest blogging.

The truth is that the benefits of content marketing are endless, so starting today will help you land more customers and keep your business as competitive and current as possible. So what are you waiting for – it’s time to dust off your keyboard, fire up your CMS and start writing quality content that your customers are just waiting to read. Good luck!

About the Author

Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation. 

Why do you only focus on business posts?

I see so much happening in Facebook and the BIGGEST element is that the majority of business owners are only focusing on doing business posts.  I would love to know why?  Is it bringing you new clients on a regular basis?  Is it showcasing you as the expert in your field?  Is it providing value to your potential clients?

Now, this is just my personal thoughts and my experience, as I have been working Facebook for 10 years now for business.  Over these last 10 years, I have focused on providing tips, ideas, suggestions, motivation, inspiration, asking questions, building relationships and of course, incorporating my business posts.  This has allowed me to build my network, showcase myself as the expert in my field and in turn, increased my referrals.

Let me give you an example of how this really showed me that I have been doing something right all these years 😉

I recently added a ground-floor MLM business to my life (when lia sophia shut down, I was ultimately still trying to find something that would get me excited again about this industry and lo and behold, it is wine lol).  To date, I have done 4 posts on my personal timeline (one was a live video) about my excitement with this new business, my decision as to why and of course some details.  Within these 4 posts, guess what happened??  I had a total of 104 people ask for information about this!!  I did not have to private message anyone cold, I did not have to send out any emails….I don’t even have a business page created at this point!  This showed me that, YES what I have been doing on Facebook, the network I have been building,  was because of selling ME!!

It was not about constantly promoting my business in every group, of “cold” messaging people, of not interacting with others…..it was about wanting to truly get to know people, to learn from people, to provide them value, to help them, to encourage them, it was about selling who I was as a person.

So before you do that next business post, before you send a message to someone you don’t even know, to try and recruit or get them to buy your product, think about how you can focus on selling YOU first!!