How do you keep growing?

Okay, so here is the deal, I have been working my Facebook business for almost 5 years now (however, have been working Facebook to build for about 10 years now) and can happily say that I have a really great following of people who are truly interested in what I have to offer.

So how did I do this?  Well, it was all about providing value to my audience.  Providing tips that can help them work Facebook, ideas for thinking outside the box, my personality (I like that one the best lol) and just being “real”.

Most of you are probably just starting out using Social Media and I want you to know that it does get easier to grow as you work it.  It won’t happen overnight (YES, I know there are a TON of people out there that can sell you programs that will INSTANTLY grow your business, but I have my doubts on that).  The reality is that it takes time BUT you have to give more than just what you are posting on Social Media.

Over the last 5 years, I have created my website, created FREE downloads/opt-ins, created new packages, started blogging, doing speaker engagements, being a guest writer, invested in a Mastermind program, joined networking groups…..get where I am going with this?  You can’t just rely on Social Media to build your business to the level you ultimately want to build.

If you are looking to just make some extra money each month, then Social Media can work for you and you may not have to go the extra mile BUT if you are looking for so much more, you really have to think about what else you can offer.

As I have continued to grow, I realized that I offer a TON of free elements and of course my online training but didn’t really have a package that provided value at a lower price.  Soooooo, after talking to a few people, I worked on a new package that focuses on marketing in the world of Facebook.  I have to admit, I am pretty excited about this package as it is set at a very reasonable price that will help ALL small business owners to market their business.  It has them thinking differently about how they are going to market themselves and their business within personal profiles/timelines, groups and business page.  (Watch my Facebook Business Page for more).

So my message to you here, is to always think about how you are going to continue to grow, don’t just rely on one source to grow your business.  You need to layer it, keep adding more value on top of each layer YET have them all tie in together.

 

My trip to Italy

As many of you know, I had the opportunity to travel to Italy the last week of May, with my Mastermind Group.  The Mastermind Group was an investment I made, a year ago, to relook at my business and how to move forward and implement new elements/strategies.  This was a HUGE impact to my business and it allowed me to grow by leaps and bounds, the BEST investment I ever made!!

While in Italy, there were a couple of business elements that I wanted to do (even though, I have to admit, most of the trip was all about fun and seeing this beautiful country, Amalfi Coast was my absolute favourite!!)

We don’t tend to think of how a trip can be incorporated into our business but with the world of Social Media, it can make a big impact.  I did regular Live videos, just to check in and keep my relationships building as they journeyed with me, through my eyes.  I also took a variety of photos (some were selfies) that I can use as I move forward in my business.  The idea is to add quotes, my thoughts, my tips, to these photos which can be used on Facebook and Instagram (those are the two social media sites I focus on).

BUT, the BIGGEST thing that I did, was a 4 recorded video series that I will use as a FREE opt-in.  The video series is introducing my Facebook Online Training Program.

  1. Introducing the Facebook Online Combo Training
  2. The Experience and Impact for other Small Business Owners
  3. Who I am and what I can do for you
  4. Details of the Facebook Online Combo Training

My plan is to use this video series across the world, to introduce me and what I can offer to those who do not know I even exist lol

Here is a sample of one of my videos

So, when you are travelling, think about ways that you can bring your journey into your business.  Yes, the trip can be fun, but it only takes a few minutes, each day, to bring a business element to it.

Happy travels!!

Guest Blog: 4 Email Marketing tips for your small business

Email marketing, when used properly is one of the most inexpensive ways to stay engage with your clients and prospects, increase sales and boost your profitability.

Email marketing allows you to highlight one of the best features of your small business, which is personalization.

The best part? You can track who is actually opening and engaging with your emails.

Here are 4 email marketing tips that any small business owner can implement today:

Spend Time on Subject Lines

Your subject line is the first thing your audience will see– make it attention grabbing. It should demonstrate that your email will provide immediate value to the reader.  The subject line should compel your subscribers to open the email. Be specific. Customize it. Don’t feel the need to capitalize the first letter of every word or be afraid to use punctuation.

Never use the word “Newsletter” in your subject line.

Understand spam laws

It is surprising how many small businesses are breaking some of the most critical CAN-SPAM laws relating to email marketing and SPAM regulation. Canada’s new Anti-Spam Legislation states that everyone on your email list must have opted in to receive your messages. If you don’t have permission, you can’t email them. And you must have an “unsubscribe” link on your emails. Take a moment to familiarize yourself with some of the basics.

Make It Easy To Read

For email marketing, less is more. Be concise with your text and avoid sending emails with long blocks of text.  Keep your emails visually simple.  Include an eye catching title to grab the reader’s attention. Break up the text by including images, subheadings, and read more links for subscribers to go and read larger blocks of texts (i.e. blog posts)

Be Consistent

Start a regular schedule of when you will send your emails and stick to it. If your emails become infrequent, your subscribers may not recognize your emails in their inbox. Effective email marketing entails establishing a consistency which in turn, makes you more reliable and can increase your subscribers’ willingness to read what you’re sending.

Email marketing should be a crucial tool in every small business owner’s toolkit. It’s the most efficient way to boost repeat visits to your website or store and build strong relationships with your subscribers.

About Orzala Quddusi

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Orzala Quddusi is the Founder and CEO of Make it Happen Services, a marketing firm that specializes in helping small business owners build strong online presence.  Being a solopreneur and helping other solopreneurs has been a driving passion for Orzala. In her free time, Orzala enjoys giving back to her community, participating in volunteer work through numerous local organizations, spoiling her two boys as a full time mom and enjoys the outdoors hiking in nature.

Facebook Business Page:  Make it Happen Services

Website:  Make it Happen Services

Email:  orzala@mihservices.ca

 

Facebook LIVE – Should YOU be doing it?

For many of you that follow me, you know that I am currently doing a 30 day LIVE Challenge on my business page, that was given to me by my Mastermind Coach, Fay Chapple.

The whole idea is that we need to provide value and be consistent in getting ourselves out there.  What is actually AMAZING about this, is the interaction that has been created!!  Between the likes/comments/shares, my stats have increased, within the last 7 days:

  • Daily reach has increased by 114%
  • Post Engagement has increased by 69%
  • Page Likes have increased by 56%
  • Page Views have increased by 35%
  • My videos have been seen by over 5,000 people

Soooooooo my question to you is “Why are you not doing Live videos?”

I think I know the answer to this question:

  • It is out of your comfort zone
  • You will make too many errors, stumble on your words
  • You don’t know what to say
  • Worried that nobody will watch you live

Okay…….let’s address these concerns:

  • Baby steps – Start with small videos and grow them as you push yourself out of your comfort zone
  • We want YOU to be real, to be YOU, so just let it happen and laugh at when you stumble (I do it all the time)
  • What can you say?
    • Reach out to your clients, your audience, your friends and ask them for some ideas of what they would be curious to learn about
    • Talk about different tips that can help them
    • Do some “food for thought” around words and what they mean
    • Show yourself out networking
    • Talk about quotes that resonate with you and why
    • What events are coming up
    • How do you keep motivated/inspired
    • How do you organize your life
    • Show them some of your daily rituals (like walks)
  • I do my Live videos first thing in the morning and I MIGHT get 1 person but I don’t worry about it because the videos are recorded and people will watch later when they have time

There!!  I have taken away your excuses, so go out there, make a commitment and start doing some Live videos.  I am challenging YOU to do one week (YES, only 7 days) to get your feet wet.

P.S.  I would love for you to reach out to me and share what your stats are when that week is over 🙂

Guest Blog: Back Up Your Data: It’s Easy I Promise

Did you know that Diet Coke and your laptop aren’t best friends? I learned that the hard way but so have others. Most recently I received a call from a business client whose son dumped milk onto the laptop.

As you can imagine he was very anxious. All his business information was on that computer. Quotations, accounting, pictures from job sites … The list goes on.

Within the first minute of the conversation I heard a huge sigh of relief. See we had set up a back up system to protect his data. In point of fact he actually knew this but this was his first time he needed to rely on it.

I told him that in all likely hoods the computer was done but the data was fine. He went out and picked up a new computer. He logged onto his account with the back up provider and restored all his data on to the new computer.  While it did take a few hours to manage the situation that was a minor blip compared to losing all his hard work.

Don’t get caught. If you are a business think about the impact on your business.

And it’s not just businesses that should back up their data. How many photos are on your computer that you never got around to printing? What about all that music you have collected over the years? Your resume or even personal letters? What would it feel like if you lost it all?

So what is a back up? A back up is a copy of your data that is held on a different device (or cloud) that is not your computer. You can back up your data by simply copying folders and files and pasting them onto a thumb drive or external drive. These are types of hardware that can store data. Some of them come with software that will allow you to schedule your back up. You can also pay for a cloud based service. You download some software and it automatically backs up your data to the cloud (servers located elsewhere). These services are cheap insurance for most people.  You can assume around $60 a year. There are some free options too for pictures and music.

Why go through the gut wrenching stress when something goes terribly wrong with your computer. Back up your data regularly!

If you have any questions then please reach out. There are no stupid questions so go ahead and ask.

Meredith Skinner

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